Huawei has increased its shipments of foldable screen mobile phones, increasing nearly three times to 7 million to 10 million units
In 2024, Huawei will gradually return to the right track, restart the production of various mobile phones, and even increase production. Some time ago, Huawei placed an additional order on the ** chain to significantly increase the CMOS image sensor (CIS), the core component of folding screen mobile phones.
According to the **chain data, Huawei is actively increasing its component inventory, especially due to the fact that the ** foldable phone will rise significantly this year. Huawei has raised its shipment plan to 7 million to 10 million units, compared with 26 million last year. This number has nearly tripled from the lowest point to 7 million units.
This news has aroused great interest in the industry and consumers, why is Huawei significantly increasing the number of phones with foldable screens? What is the purpose of this? This article will explore with you.
First of all, there is only one reason, Huawei has increased the inventory of foldable phone parts.
First, adapt to the growing market demand.
According to the latest report from the National Point Research Company, sales of high-end mobile phones priced at 600 yuan or more will reach an all-time high of 6% in 2023.
At the same time, the share of high-end mobile phones in the global smartphone market is still rising, and it is expected to account for nearly 1 4 percent of the global market share and 60% of revenue. High-end mobile phones of 1,000 yuan or more have accounted for more than one-third of high-end mobile phone sales.
This trend shows that consumers are increasingly interested in high-end products.
However, in the context of the overall decline of the global smartphone market, the high-end market is still growing steadily, and the contribution of folding screens cannot be ignored. It can be seen that the acceptance of foldable phones among consumers is increasing, and the market demand is also growing rapidly.
Huawei, China's largest manufacturer of foldable phones, must ensure that its production capacity and components can keep up with market demand.
ii.How to affect the mobile phone market of the Mate60.
In fact, the Mate 60 is still very popular and continues to power Huawei's mobile** business. In addition, the Mate60 has also spawned Huawei's other series of mobile phone products. Huawei's subsequent mobile phones have performed well in the market, which gives Huawei the confidence to further expand its market share.
Prior to this, some institutions expected Huawei's shipments to increase to 70 million units in 2024, but then Huawei mobile phones continued to sell hotly, and the ** was revised to 100 million units.
This means that 2024 will be a crucial year for Huawei, so Huawei will actively expand all its models, including foldable screens.
Third, it may have to do with the availability of important ingredients.
As the core component of mobile phone cameras, CMOS image sensors (CIS) play an important role in acquiring images and signals, which is of great significance for improving the photo effect and user experience of mobile phones.
Huawei must ensure stable and reliable production of key components. The market demand for these key components is very large, and there are only a few domestic parts manufacturers that Huawei can choose, so Huawei must seize the opportunity to fight for contracts in order to ensure its competitive advantage.
Huawei's aggressive inventory buildup will have a positive impact on many areas.
First of all, Huawei has further strengthened its position in the global mobile** market by producing more foldable phones. Foldable handsets are one of the mainstream trends in the future development of the mobile** market. Huawei's increased investment will help it stay ahead of the fierce market competition.
Secondly, Huawei's investment in key components has also helped it enhance its ability to control the chain. Efficient chain management is very important for this global technology giant. By working closely with leading companies, Huawei is able to better respond to market changes and improve the flexibility and reliability of the chain.
In addition, Huawei has expanded its parts inventory for folding screen phones, which will also help support the growth of the entire industry chain. If a large mobile phone manufacturer like Huawei increases its investment in folding screen mobile phones, it will further support the R&D and innovation of related component manufacturers. This will bring more opportunities and value to the entire industry chain.
Therefore, Huawei's move not only shows its strength and ambition in the field of folding screen mobile phones, but also reflects the development trend of the entire mobile phone market. With the advancement of technology and the improvement of consumer demand, the market for foldable screens will continue to expand and become mainstream.
As a leading enterprise in China's folding screen mobile phone industry, Huawei will continue to lead the development direction of the industry, continuously promote market competition and technological innovation, and provide users with better product quality and user experience.