At the 6th Tangerine Peel Cultural Festival held in November 2023, batches of tangerine peel industry projects were signed. Xinhui District, Jiangmen City, "the hometown of Chinese tangerine peel", uses the festival as a medium to link the industry, market, buyers and scientific research units, and comprehensively displays the industrial value, cultural connotation and development prospects of Xinhui tangerine peel around the issue of authentic protection and inheritance of Xinhui tangerine peel. The "out of the circle" of Xinhui tangerine peel has driven the development of the entire industry. According to incomplete statistics, there are nearly 10,000 enterprises and merchants engaged in tangerine peel related industries in Xinhui, including some time-honored enterprises with a history of 100 years.
Xinhui tangerine peel is a "talisman" for overseas Chinese
Speaking of the story of our ancestors and tangerine peel, it is a coincidence......Talking about the story of Li Jinye's ancestor Li Jinye and Chen Pi, the ** heir Li Qingliang gushed endlessly.
According to reports, the history of Jinye tangerine peel has been nearly 200 years. During the Daoguang period, most of the young people in the Wuyi area of Jiangmen at that time crossed the sea to make a living overseas. During the Daoguang period of the Qing Dynasty, Li Qingliang's great-grandfather Li Jinye was only eighteen years old and went to Nanyang with his companions to make a living. Before leaving, Li Jinye's mother stuffed a small bag of Xinhui tangerine peel that had been treasured by the family for a long time into his baggage, hoping that Li Jinye could remember the taste of his hometown in a foreign country. After arriving in Malaysia, he and his companions all had symptoms of gastrointestinal discomfort and difficulty sleeping and eating to varying degrees. After drinking the tangerine peel brought from my hometown and soaking in water, the symptoms disappeared the next day, and the same thing was verified in my companion. The miraculous effect of tangerine peel made him think that this is something that can help people. As a result, he set up the "Jin Ye Tang" firm in Malaysia, which is dedicated to Xinhui Chenpi from his hometown for local Chinese. Due to the unique conditioning effect of Xinhui tangerine peel, "Jin Ye Tang" became famous among the local Chinese community and gradually developed into a well-known local brand.
At that time in Malaysia, tangerine peel became a 'talisman' for the local Chinese, and almost every Chinese family prepared some Xinhui tangerine peel to 'watch the door'. Li Jinye said.
Later, Li Jinye developed tangerine peel wine with health care effects on the basis of tangerine peel, which was also successful. Li Jinye chose to return to his hometown when he was old, and he strictly instructed his younger generations to pass on his tangerine peel business from generation to generation. In this way, Jin Ye Chen Pi has been passed down from generation to generation, and Li Qingliang is the sixth generation.
From generation to generation, the "Jinye" tangerine peel brand has been rejuvenated
Today, Li Qingliang, the inheritor of the company, continues the career of his ancestors, has been taking tangerine peel as his business, and carrying it forward. In 2011, Li Qingliang officially registered the "Jinye" tangerine peel brand.
The diligent and studious Li Qingliang has not forgotten his ancestral teachings, vigorously developed the cause of tangerine peel, and since taking over the baton in 2000, he has a large area of his own planting base in the core production area of Xinhui tangerine peel. Over the years, he has painstakingly studied the planting technology of tea branch oranges, learned the traditional drying techniques, and innovated on the basis of inheritance of the ancestral technique of brewing tangerine peel wine. Gradually, Li Qingliang made a name for himself in the Xinhui tangerine peel industry.
In recent years, with the development of science and technology to take advantage of the east wind of modern agriculture, the tangerine peel industry has been revitalized again, Li Qingliang, who has laid a solid foundation, combined with modern science and technology, summed up the experience of his ancestors, and worked all the way to break out a new road of tangerine peel industry. For more than 20 years, Li Qingliang, a novice in tangerine peel, has become an expert in planting, storage, identification, promotion, sales and other aspects. Li Qingliang not only invested in the configuration of advanced plant equipment, professional tangerine peel storage warehouse, and the introduction of advanced planting technology, but also on the basis of the brewing formula of the ancestor Li Jinye's tangerine peel wine, combined with modern winemaking technology, developed a tangerine peel wine that is more suitable for the taste of contemporary people.
At present, Li Qingliang has opened the Jinye Tangerine Peel Industry Experience Hall covering an area of nearly 3,000 square meters in Jiangmen, to entertain more people who know tangerine peel to taste and promote tangerine peel in the experience hall, and attract more people who do not know tangerine peel to come to the experience hall to taste the unique charm of tangerine peel. Li Qingliang said that in the next five years, Jinye tangerine peel will concentrate on the development and expansion of the Xinhui tangerine peel industry chain, and combine the traditional and authentic Xinhui tangerine peel with innovative ideas to create more Xinhui tangerine peel products; At the same time, starting from the first tangerine peel industry experience hall in Jinye, more tangerine peel industry experience halls will be opened in the cities of the Greater Bay Area and even cities outside Guangdong Province, so that tangerine peel will fragrance the land of China and let tangerine peel culture go to all parts of the country and abroad.
Two hundred years ago, Li Qingliang's great-grandfather Li Jinye seized the opportunity to make tangerine peel famous in Malaysia, and two hundred years later, Li Qingliang also seized the opportunity to give Jinye tangerine peel a place in the industry, seizing the opportunity is the key factor for the success of the Li family in the tangerine peel industry for two hundred years.
Every time I see customers tasting tangerine peel in the experience hall, I imagine that my ancestors made a world out of the world with tangerine peel in Malaysia two hundred years ago, and I believe that more and more people will definitely feel the charm of tangerine peel culture through Jinye tangerine peel. Li Qingliang said with a smile.
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