The strongest cold wave since this winter swept through Jinan. However, in the former site of the raw grain warehouse of Chengfeng Flour Mill, a century-old building, a group of post-00 college students in their prime are passionately fighting against e-sports, and the fiery e-sports wind overshadows the biting wind outside.
On December 10, the Shandong E-sports Vocational Skills Competition opened in the 1922 E-sports New ** Industrial Park. This is the first e-sports competition held here since the completion of the reinforcement and repair of Chengfeng Flour Mill and the pilot construction of a new e-sports industrial park, which not only opened the prelude to the countdown to the official opening of the industrial park, but also means that the old building has been rejuvenated and revitalized with the blessing of the new trendy e-sports.
Fast and furious in the old building
The competition site is the former raw grain warehouse of Chengfeng Flour Mill. After the transformation, equipped with 40 square meters of P2 high-definition screen, audio, digital mixer, smoke machine, etc., the cutting-edge sound and light stage equipment is suddenly full of modernity and science and technology, and the old factory has a new life.
What makes the century-old building more youthful is the nearly 100 energetic post-00s college students on the scene. There are 12 teams in this e-sports competition, and the contestants come from universities in Jinan, Qingdao and other places. Although Zhang Yunchuan, the 2023 class of Qingdao Huanghai University, has just entered his freshman year, "Glory of Kings" has three or four years of competition experience, has participated in many e-sports competitions, and has a good record, and this time he is one of the five people who represent the school in the competition. He seems confident about this competition.
At the same time as the two sides were fighting, the e-sports commentary group competition was launched at the same time. College students from Shandong Media Vocational College, Qilu University of Technology and other colleges and universities participated as individual contestants, and with their love for e-sports games and accumulated experience in the event, they confidently marched to a professional e-sports commentator. Wang Shufan, a sophomore majoring in broadcasting at Shandong Vocational College of Media and Communication, as a female fan of "Glory of Kings", has accumulated some experience in competitions, and often commentates for the school's e-sports association during his time at school. In order to participate in this competition, she took a taxi from Zhangqiu to the scene early in the morning, familiarized herself with the cross-words between the battles, and prepared for the entry commentary.
After the official start of the competition, the red and blue colors on the screen divided the competition space into two parts, instantly bringing the audience into the passion of team confrontation. As the "battle" progressed, bursts of exclamations or regrets were heard from time to time at the scene. The more intense the "battle" on the screen, the more attentive the e-sports players in the audience are watching the game and commenting on ...... from time to time
The entire e-sports center can accommodate up to 1,000 people, with a battle table, a water bar area, a commentary area, a business reception room, a dressing room, a broadcast room, etc. It can be said that in the context of the digital economy, the integration and collision of trend culture and historical culture make old buildings shine brightly.
A century-old building wakes up from its slumber
From Chengfeng Flour Mill to Jinan Chengfeng Grain, Oil and Food Factory, it has spanned nearly 100 yearsIt only took three or four years to start the reinforcement and repair from the old site of Chengfeng Flour Mill to transform into a new e-sports industrial park.
E-sports new ** center (renovated raw grain warehouse).
Walking in the park, a quaint atmosphere of century-old buildings greets you. Chengfeng Flour Mill was put into operation in 1922 and was the most well-equipped and highest-output flour mill in Jinan at that time. The old site of the factory is composed of 7 buildings, including the office building of the factory, the milling building and the warehouse, among which the milling building was once the tallest building north of the Tianjin-Pudong Railway. In December 2013, Chengfeng Flour Mill was included in the fourth batch of municipal cultural protection units in JinanIn 2020, the reinforcement and repair was started, and in December 2022, the protection and repair and construction of underground parking space facilities were completed.
Here, you can experience the collision of classical and modern, and you can also see the rebirth of an old building that has been dormant for many years. Quancheng Urban Renewal Company, a subsidiary of Jinan Urban Investment Group, planned and built the 1922 E-sports New ** Industrial Park project, which retains the original historical architectural culture and industrial characteristics, and is driven by culture and e-sports dual-core, bringing together characteristic process design and advanced concepts, mainly composed of E-sports New ** Center, Digital Cultural Space, Maker Space, Chengfeng Memory Hall, and Trendy Block, introducing new functions to extend the life and rejuvenate the century-old building.
In May this year, Miao Shuju, a descendant of the Miao brothers, the founder of Jinan Chengfeng Flour Mill, and others were invited to visit the 1922 E-sports New ** Industrial Park, and successively visited the factory office building, milling building, raw grain warehouse and other buildings. Seeing that the century-old building has been protected and repaired, rejuvenated and about to usher in new development, she can't help but sigh "finally see the old flour mill reborn"!
E-sports empowers the revitalization and utilization of historic buildings
In the process of urban renewal, how to retain history, continue memory, and rejuvenate is a problem that needs to be considered directly for the activation and utilization of historical buildings.
Jinan's Special Plan for Urban Renewal (2021-2035) specifically mentions the strategy of renewing old factories, "revitalizing and utilizing old factories with heritage value, and giving priority to advanced manufacturing and digital economy". In September 2023, the project was rated as the first batch of urban renewal demonstration projects in Shandong Province, which is of exemplary significance for the activation and utilization of historical buildings.
Maker Space (renovated milling building).
Like the century-old Chengfeng Flour Mill, Beijing, Shanghai, Xi'an and other places have had successful experience in transforming old factories into e-sports theme industrial parks. At this year's Hangzhou Asian Games, e-sports made its debut as an official competition, which made the e-sports industry more and more concerned by the public, and there was a new opportunity for the revitalization and utilization of idle historical buildings and industrial heritage.
At present, the countdown to the opening of the 1922 E-sports New ** Industrial Park has begun, and the development after the official start is concerning. On the one hand, through the joint establishment of e-sports professional training bases with colleges and universities, the integration of sports and education will be realized, and industrial compound talents will be cultivated in the direction of cultivating various professional talents in e-sports, research and development of game varieties, and creation of IP eventsOn the other hand, in cooperation with provincial and municipal e-sports associations and industry leading teams, we introduce e-sports events or e-sports activities every year to create an integrated and driving ecosystem of e-sports, cultural creativity, and digital technology integration, and become a gathering place for young people and trendy industries in the new era.
Reporter: Luo Xiaofei Photographer: Wang Feng Editor: Lv Bing Proofreader: Gao Xin