Recently, I have been writing about business cognition and entrepreneurial cognition, which is to hope that everyone will redefine entrepreneurship, reorganize cognition, and re-examine the underlying logic of business! Why do many people say that the end of entrepreneurship must be debt? Because that's how they started their business: 1Open a store to determine products and services, then rent, decorate, buy equipment, and recruit people. In short, it's all about the cost, who is the customer? I don't know! The cost is certain, but the customer is not aware of it – the benefit is uncertain. The competition is getting more and more fierce, the market is getting more and more volatile, and it is getting more and more difficult to get customers. Remember, your investment is on the top end, which does not help to improve the certainty of income at all! 2.There is little difference between joining and opening your own store, if others can make money by opening a store, they will directly open a direct store, and you don't need to join, What can you bring when you join? Are you with members or customers? What you expect to rely on others is exactly what others expect to rely on you.
3.It costs a franchise fee to distribute a product, rent a workplace, recruit people to sell the product, and then find it so difficult to sell the product. The products you distribute do not have brand influence, and it is particularly difficult to expand the market. You don't have to think about it to know that products that already have brand influence and products that already have a high market share, such as Moutai distribution, will not be your turn.
4.In addition to doing the work of distributors, the production of their own products should also be done by themselves and the brand should be built by themselves. It's nothing more than a little more investment, and more things that you are not good at, and that's it!
The common denominator of the four methods is that all the investment actually has only one purpose - to qualify for sales, to start selling! But it didn't solve the problem of how to sell!
In other words, the above four entrepreneurial methods are all to get the product, and then to do sales, what they value is how to get the product, what product to get, their understanding of business is to have the product first, and then to find customers. In their minds, how can they make money without products and services? So, their perception is that the product and service "customer". In their subconscious, the product is the guide, the product is the foundation, the product is the bottleneck, and not making money is definitely a problem of the product, and they can only continuously improve the ...... of the productNo matter how you iterate and improve the product, it will not directly reduce the difficulty of selling, but it will increase a lot of costs. The payment is decided by the consumer, not by the product! Revenue is always hidden in the consumer's wallet, not in the product! What's worse is that your product can't compare to Moutai. You will inevitably fall into a dead end: the product is not good enough, but you can't make the product good enough - so good that it can surpass Moutai! You keep putting more and more money into improving the product, keep trying, but the effort is hopeless, and you will eventually despair! So, for most people, the end of entrepreneurship must be debt! Because you will only increase investment, you will only use money to solve the problem, but in fact, the direction of efforts is wrong, and the fundamental problem is not solved, so the end of entrepreneurship is debt, and the end of debt becomes old! 