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** 007 of the brand world
Author 007 of the brand world
After "Hurricane" became popular, many people began to look forward to Zhang Songwen's next TV series.
Therefore, after "Ice Hunting" was launched, it immediately gained a high degree of attention, not only the popularity value of Tencent** station exceeded 28,000, but the number of barrage interactions also exceeded 1 million!
For a small-budget online drama, this achievement is not amazing.
Source: The official blog of the TV series "Ice Hunting".
But as everyone found out that the heroine of this drama was Yao Anna, the focus of ** began to shift from the plot to the capital behind the artist.
Netizens may speculate whether Huawei invested money to stuff its daughter into the crew?
Or question whether the crew was bought by Huawei, in order not to let the acting skills of the "second princess" be set off too poorly, except for Zhang Songwen, most of the rest are fresh faces that have never been seen?
Or start a "conspiracy theory" brand business war.
Superficial business wars: Xiaomi and Huawei have recently held new mobile phone press conferences.
The actual business war: In the online drama, the spokesperson of Xiaomi was chased by the second princess of Huawei.
Because Zhang Songwen is Xiaomi's image explorer, the Lantern Festival brand has ** his related Weibo: "In the ** taken by Zhang Songwen himself, what story did you see?" ”
And Yao Anna is backed by Huawei. The brand held a new product launch conference, and Yao Anna attended the new Pocket 2 vertical folding screen mobile phone hanging on her wrist, and it also rushed to the hot search.
Some people even began to write advertising scripts for Xiaomi and Huawei mobile phones: "You're late, they have already renewed my contract for a new year, and the new mobile phone Xiaomi 14 Ultra will be delivered to me tomorrow, this ......."If you throw it away, throw it away. ”
Source: Weibo netizens.
It wasn't until the director stood up and clarified one by one that these voices were barely silenced.
For example, Yao Anna, who has never been the heroine of a TV series, chose because ofI don't want to pick traffic stars"In the process of selecting actors, there are many male actors, but they are not professional, and there are very few actresses who meet the requirements of the three accents. Yao Anna is very simple, without any traces of acting training, and her image and temperament are also very similar to a fledgling female policeman. ”
For example, Yao Anna is very able to endure hardships in the crewThere is no such thing as "playing big"."We specially found retired coaches from the Secret Service to train Yao Anna, Su Xin, and Peng Yuyu, and asked the coaches to train like a squad leader for recruits who have just joined the army, eight hours a day, from standing upright, saluting, holding guns, searching and other basic movements. When Yao Anna was filming and arresting drug dealers, the professional male stand-in did not run over her, and all the actions were done by herself. ”
For another example, he frankly admitted that the crew's funds were tightI have never received investment from Huawei"None of the actors in the group had an RV. The crew lived in a hotel for dozens of dollars. The script is about a luxurious feast for Southeast Asian drug lords to entertain distinguished guests, and cheap seafood bought in the Hainan seaside market prepared with props. ”
Source: Director of "Ice Hunting".
Why did Yao Anna make a TV series, her acting skills were criticized, and Huawei's brand image should be affected?
There is no way, because since Yao Anna entered the circle, the label "Huawei's second princess" has been firmly nailed to her body.
She can be known by the public because of Huawei's influence. Ren Zhengfei mentioned her in an interview with **, and felt that she was very sorry for her children and owed them in this life, so she supported Yao Anna to engage in literature and art.
She was able to enter the entertainment industry smoothly, and she also had the help of Huawei. According to the e-commerce newspaper, Huawei has transferred the trademarks "Yao Anna" and "Yao Siwei", and Ren Zhengfei's daughter took over. Previously, Ren Zhengfei had apologized to employees for applying for the Yao Anna trademark, saying that it was the first time to "use public rights for private purposes".
Source: E-commerce News.
Including her being able to release singles as a newcomer and appear on "Harper's Bazaar", it would be impossible to do it without Huawei's halo.
Source: Weibo.
This kind of innate traffic is like a double-edged sword, which not only escorts Yao Anna, but also makes her face more critical scrutiny.
If she behaves well, she must be guessed whether she is a show, and if she performs badly, she must also be guessed whether she "brings money into the group".
In short, it's a deep ** with Huawei.
Huawei releases a new mobile phone, her social platform will be swiped, and the comment area is not a fan who praises her for her good-looking clothes, but begs her to "** mobile phone user."
Source: Little Red Book.
And every time she goes out of the circle, netizens will also think of Huawei, just like one"Traffic complementarity".
This is probably why the heirs of major brands are more and more active in social **, right?
Take the second son of Hollyland as an example, he usually accumulates fans by posting jokes and short films with good looks, and narrows the distance between consumers and brands. You only need to occasionally po the dynamics of making cakes and selling cakes, which can have the effect of publicity, and there is no need to put links, because netizens will spontaneously pick them up.
Source: Douyin.
Let's go back to the matter of the millet lying gun.
On the one hand, it is because Zhang Songwen is the spokesperson of Xiaomi, and Yao Anna is the "second princess of Huawei", using Huawei and Xiaomi to promote TV series is more interesting than the actor himself, easier to play memes, and more able to expand his influence.
On the other hand, it is because the smell of gunpowder between Huawei and Xiaomi has become stronger and stronger recently.
In addition to the field of mobile phones, the two sides have launched new products on the front and back feet.
For a while, it's a fight for performance. Following Huawei's first satellite communication, everyone began to roll up. For example, Xiaomi 14Ultra can now complete star hunting in two seconds, supports satellite communication, and is equipped with two self-developed surging T1 signal enhancement chips, supporting roaming in 160+ countries and regions around the world, covering 430+ operator networks, etc.
For a while, it's spelling propaganda. In order to win the recognition of consumers, they began to blow up major social platforms, even if there is no idea of changing mobile phones, you can click on the APP, and you can see various evaluations of Huawei Pocket2 or Xiaomi Mi 14 Ultra**.
Source: Xiaobai Evaluation.
Huawei and Xiaomi also belong to the "new forces of car manufacturing".
Originally, the competition on the new energy vehicle track was very fierce, but the "big brother" BYD turned the table up, and the starting price of Qin plus and destroyer 05 was 7980,000 yuan, shouting the slogan "electricity is lower than oil", which directly caused the car rim to be large.
Joint venture cars are dumbfounded, while other new energy vehicles have chosen to grit their teeth to follow up, SAIC-GM-Wuling, Changan Qiyuan, Nezha Automobile and other brands have joined this round of "** war".
Therefore, at this time, Huawei and Xiaomi, who both want to pull new energy vehicles up, collided.
Huawei Wenjie is equipped with Huawei's full-stack technology and wants to take the high-end route.
Source:.
Lei Jun also has high hopes for Xiaomi SU7, hoping that it can be comparable to Porsche and Tesla, to create a dream car in the new era, and then through 15-20 years of hard work, it will become one of the top five car manufacturers in the world.
And judging from the publicity of Xiaomi's press conference, ** will not be low: "Don't shout 90,009 anymore, it's impossible." But anyone with this kind of performance and configuration has to be more than 400,000! So 140,009 doesn't need to talk about it anymore, you still have to respect technology! ”
According to industry estimates, the final price of Xiaomi cars may exceed 300,000, reaching 400,000, becoming "the first luxury car for young people".
Source: Weibo netizens.
Therefore, "brands fight, artists suffer", Yao Anna and Zhang Songwen's new drama is just a fuse.
I believe that after the price of Xiaomi cars is officially announced, there will be more business wars ...... more grasping horses
Ladies and gentlemen, what do you think? Everyone is welcome to discuss and exchange in the message area
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