Baijiu has become an indispensable part of the dining table of Chinese families in China and other countries, and a good bottle of wine is a link to bring family and friends closer to the Chinese New Year party.
As a representative of Chinese liquor, Wuliangye has become a must-have for the traditional Chinese Spring Festival with its unique taste and rich cultural connotation. Adhering to the persistent pursuit of traditional Chinese culture and the courage to try innovation, Wuliangye has grown into a leading brand in China's liquor industry.
In recent years, Wuliangye has made bold attempts in product research and development, and has launched more products suitable for the needs of the international market, such as Wuliang LCD color series. These new products not only continue the traditional craftsmanship and taste of Wuliangye, but also integrate the needs of modern consumers for health, fashion and individuality.
As one of the most representative and influential brands of fragrant liquor in China, Wuliangye has frequently appeared at home and abroad on the occasion of the arrival of the Year of the Dragon, showing the beauty of Wuliangye to China and the world.
Celebrate the Year of the Dragon
Wuliangye pet powder is in progress
During the "Yuanchun" in 2024, Wuliangye's figure appeared in the explosive "Erbin" ice and snow world. This winter, Wuliangye joined hands with the Harbin Ice and Snow Carnival to settle in the Ice and Snow World to create interesting check-in points such as 6-meter-tall wine bottle ice sculptures, ice and snow pop-up stores, and ice palaces.
At the same time, Wuliangye also carried out the "Shouting Wheat Solitaire" activity, where small potatoes, sugar oranges, and Siberian tigers can participate in activities such as docking codes and poetry interactions through the five shopkeepers, and receive Wuliangye frozen pear special cocktails or Wuliangye + frozen pears in a specific time period**. The topic "The First Sip of Wine to Erbin" initiated by Wuliangye has more than 1300 million views.
In addition, a "panda" located in Chengdu's Kuanzhai Alley has also attracted many tourists to check in and take pictures. Recently, this only 5 is tallThe 5-meter giant panda "Drunk Expensive" once rushed to the hot search. It is understood that this red giant panda built by the eighth generation of Wuliangye wine bottles not only allows local citizens and foreign tourists to feel the tolerance and enthusiasm of the entire city of Chengdu, but also allows many consumers to more intuitively feel the connotation of Wuliangye's "harmony and beauty" brand.
About a few hundred meters away from the "drunken expensive" panda is the Wuliangye Cultural Experience Center. With the arrival of the New Year, the Wuliangye Experience Hall, which is located in the wide and narrow alley of Chengdu's landmark building, has ushered in a new "peak". As a collection store of Wuliangye, the venue showcased core products and cultural and creative products for consumers, including Dragon Liquor (Wuliangye Jiachen Dragon Year Zodiac Liquor), the eighth generation of Wuliangye, the classic Wuliangye, etc. At the same time, the panda ornaments that can be seen everywhere in the store allow Wuliangye to touch and connect consumers with points and faces, and shorten the distance between the brand and consumers.
In addition to "holding hands" with pandas, the "linkage" between Wuliangye and Sanjiang and Liu'an did not stop there. On January 26, the 53rd Chengdu International Panda Lantern Festival named by Wuliangye was officially lit up in Tianfu Furong Garden. The harmony elements from the Chinese national brand Wuliangye have added many highlights to the Chengdu International Panda Lantern Festival with its unique light and shadow aesthetics.
On January 30, the "Hemei Flight" created by Wuliangye and Sichuan Airlines also set sail smoothly. It is understood that Wuliangye and Sichuan Airlines have created a total of 5 flights to escort "five fans" home for the New Year, and some "five fans" commented on social platforms: "Wuliangye is really a powerful pet fan, I thought it would be very nice to send us home, but I didn't expect there to be more pet fan activities on the plane." ”
In fact, in order to spoil fans, Wuliangye held thousands of "Hemei Reunion Banquets" during the "Yuanchun" marketing campaign with the theme of "Hemei Wuliangye, Happy China Festival". On the basis of creating an immersive experience for consumers to "reunite with beauty", the in-depth communication between Wuliangye and fans allows the brand to better understand the "love of the heart" of consumers. While continuously empowering marketing activities, Wuliangye is also constantly innovating and upgrading, allowing consumers to have a deeper understanding of "Hemei Wuliang" and Chinese culture while creating popular models.
It is worth mentioning that on January 30, Wuliangye officially announced the status of the exclusive interactive partner of the 2024 ** Radio and Television Station's "Spring Festival Gala" and Meimeili. On Chinese New Year's Eve, February 9, Wuliangye will send hundreds of millions of "and beautiful gifts" in the official ** platform Yang ** APP, the exclusive interactive partner of the Dragon Year Gala and the beautiful gift.
Different from the past, the packaging of the interactive "Harmony and Beautiful Gift" of the Spring Festival Gala this time is upgraded and full of novelty, and Wuliangye will create a beautiful gift box for the Spring Festival Gala in the Year of the Dragon, which contains the beautiful meaning of good fortune and good luck in the new year. In this year's CCTV Spring Festival Gala of the Year of the Dragon, more than 100,000 Wuliangye blockbuster "and beautiful gifts" worth hundreds of millions of dollars will be sent out in five rounds during the live broadcast of the 2024 Spring Festival Gala. With beautiful gifts, to convey good fortune in the New Year, Wuliangye shares the "Happy Chinese Year" with Chinese people around the world.
In addition to promoting fan activities in China, Wuliangye also made frequent appearances in front of the world.
and the United States five grains
Show the world the beauty of China
With the Spring Festival in December 2023 designated as a United Nations holiday, this traditional festival of Chinese reunion officially resonates emotionally with the people of the world. As a leading brand in China's liquor industry, Wuliangye has appeared in Spring Festival celebrations around the world.
On January 29 (local time), the "2024 Spring Festival Group Meeting of Overseas Chinese in Spain - Wuliangye Night", sponsored by the Spanish Overseas Chinese Association and named by Wuliangye, was held in Madrid, Spain. At the group meeting, Wuliangye's exquisite craftsmanship and unique flavor won unanimous praise from representatives from all walks of life in China and the West.
On February 3 (local time), Wuliangye appeared at the 2024 Spring Festival celebration in Dubai, United Arab Emirates. The well-arranged booth combined with the brand content of Wuliangye and the display of a variety of intangible cultural heritage art projects such as paper-cutting art and Sichuan opera face changing, attracting local people to stop and experience the charm of traditional Chinese culture up close.
In the evening, a tasting dinner with the theme of "Warm Spring Festival and Celebration of the Chinese New Year" was successfully held in Dubai by the UAE Association for the Promotion of China's Peaceful Reunification, the UAE Federation of Overseas Chinese, the UAE Federation of Overseas Chinese Women, and the UAE Chinese Chamber of Commerce and Industry with the theme of "Warm Spring Festival and Celebration of the Chinese New Year".
In addition, Wuliangye brand and a variety of products will be unveiled in various forms in Australia, Russia, Canada, Fiji, Italy, the United Kingdom, France and other Spring Festival celebrations around the world. Taking Russia as an example, Wuliangye will join hands with the Ministry of Culture and Tourism of the People's Republic of China and the Chinese Embassy in Russia to spread Chinese culture and send blessings to compatriots in foreign countries and foreign friends through traditional Chinese folk activities.
In order to promote the beauty of traditional Chinese culture and the beauty of the world's diverse civilizations, Wuliangye uses fine wine as a bridge to accompany people around the world to welcome the Year of the Dragon and toast to a better world and a better life.
When the oriental wisdom of "harmony and symbiosis, beauty and beauty" transcends time and space, Wuliangye joins hands with traditional Chinese culture to resonate with the world and respect the Chinese Year with the world. With the ringing of the Lunar New Year bell, "Hemei Wuliang" will also enter a new chapter with the world.