Malatang, once regarded as a street food, has now become a daily choice for many young people. Whether it's a midday work meal or a supper at night, a steaming bowl of spicy tang can always make people satisfied. However, have you noticed that the ** of Malatang is getting higher and higher? A bowl of 50 yuan of spicy tang in first-tier cities is nothing new, and when you check out, you can't tell whether you are eating Yang Guofu or Haidilao. Why is Malatang getting more and more advanced? Today, we are going to uncover the secret behind Malatang.
The *** of Malatang is largely due to the gradual promotion of the self-selected weighing method. This method seems to put the choice in the hands of consumers, but it is actually a trap. First of all, Malatang restaurants that choose their own weighing usually offer a wide variety of ingredients, from meat to vegetables, from seafood to soy products. As a result, consumers are attracted to want to try more flavors, increasing the quantity and weight of ingredients. Secondly, the Malatang restaurant that chooses to weigh will usually adopt the model of "meat and vegetables at the same price, weighing by two", that is, no matter what ingredients you choose, they are calculated according to the same **, and it is according to the net weight of the ingredients, excluding the weight of the soup. As a result, consumers will feel that it is not cost-effective and want to choose more meat dishes, which will increase the cost of ingredients. Finally, Malatang restaurants that choose to weigh themselves usually set a certain starting price, which means that no matter how many ingredients you choose, you have to pay at least a certain amount. As a result, consumers will feel wasteful and want to fill a bowl, which will increase the waste of ingredients.
To sum up, although the method of self-selection weighing seems to give consumers more freedom, it is actually a kind of psychological manipulation, allowing consumers to unconsciously increase the ** of Malatang. Moreover, there is another ** cost in this way, and that is time. Malatang shops that choose to weigh by themselves usually have a long queue time, and consumers need to spend more time waiting and choosing, which will affect the speed and convenience of Malatang.
Malatang's *** is also related to the high-end trend of Malatang. With the upgrading of consumers' needs and tastes, Malatang is no longer satisfied with simple spicy and fresh, but has begun to pursue more differentiation and personalization. As a result, many Malatang brands have begun to create their own characteristics, such as providing more soup base options, such as adding more seasonings and side dishes, such as providing better ingredients and services, and so on. Although these measures can improve the quality and taste of Malatang, they also inevitably increase the cost and ** of Malatang.
In addition, the high-end trend of Malatang has also brought more fierce brand competition. As a popular delicacy, Malatang has a very large market capacity and consumer base. Therefore, many Malatang brands want to get a piece of the pie and seize more market share and consumer minds. In order to achieve this goal, the Malatang brand not only needs to improve its product power, but also needs to increase its marketing power. For example, through various channels and methods, brand publicity and promotion, for example, through various activities and strategies, brand interaction and attraction, for example, through various means and methods, brand maintenance and protection, and so on. Although these measures can enhance the popularity and influence of Malatang, they also inevitably increase the investment and risk of Malatang.
To sum up, although the high-end trend of Malatang can meet the diversified and personalized needs of consumers, it also inevitably increases the competition and pressure of Malatang.
Malatang, once regarded as a street food, has now become a daily choice for many young people. However, the ** of Malatang is also getting higher and higher, which makes many consumers feel puzzled and dissatisfied. Why is Malatang getting more and more advanced? Through the analysis of this article, we can find that the *** of Malatang is mainly due to the self-selected weighing method and the trend of high-end. Although these two factors can bring more choices and experiences to consumers, they also inevitably increase the cost and risk of Malatang. Therefore, for consumers, how to enjoy the delicious taste of Malatang while also being able to reasonably control the ** of Malatang has become a problem worth considering. For Malatang brands, how to improve the quality and taste of Malatang while reasonably controlling the cost and risk of Malatang has become a challenge for the brand. Where will Malatang go in the future? Let's wait and see.
Why is Malatang getting more and more advanced?