2023 is coming to an end, and in the face of the fiercely competitive market environment, how to find new growth points and achieve sustainable business prosperity has become an urgent problem for many foreign trade enterprises. Some time ago, I was communicating with many foreign trade business owners and found a pain point, most of the enterprises involved in foreign trade are doing English**. Nothing else is known.
According to the foreign trade data for 2023, among the many potential markets, the Russian-speaking market, with its unique advantages and huge potential, is increasingly attracting the attention of foreign trade enterprises.
Data**: Golden Ten data.
After all, there are nearly 3 in the worldRussian is spoken by 400 million people. In addition, Russian is one of the official languages of the United Nations and other international organizations, which is of great importance for international cultural exchanges and business exchanges.
The Russian-speaking market is dominated by Russia, Ukraine, Belarus, Kazakhstan and other countries and regions, which have huge labor resources, consumer groups and market demand. In particular, Russia, as one of the largest countries in terms of land area, has a vast market and spending power.
In view of the foreign trade market in 2024, Chongqing Orange Yuzu Green Network Technology *** will give you your own views in detail today.
The current situation, there are still many foreign trade enterprises do not even have Chinese **, as a Chinese company, there is no national language **, what do overseas customers think?
Most of the foreign trade enterprises in English** from the click rate to the conversion rate, the real inquiry is less than 1%.
Especially when the domain name is used as a corporate brand or name, if there is an independent station in mainstream small languages (West, France, Italy, Germany, Japan, South Korea, etc.), potential customers will think that the company is good and is a powerful and internationally influential enterprise, and the probability of customers subconsciously leaving inquiries will be much greater.
Then your ** and brand will generate a lot of premiums.
Traditional foreign trade is basically for the global market, English can be internationalized, but small languages can go deep into the local area. When a small language country searches in the local area, your ** has the corresponding language, then ** there will be many more chances. After all, you are backed by China, and China is a high-ranking country in the world's largest market.
According to the data, in Russia, Yandex's access traffic has always been higher than Google's, and Yandex traffic accounts for about 6352%。And Google traffic accounts for 361%。Especially in the past 3 years, Yandex's traffic has been on the rise, while Google's has been on the decline.
Except for very unpopular and subdivided industries, most English** competition is very fierce. Small languages** can help further capture market share. The reason why the prophet eats crabs, everyone must understand.
Globally, Google is the undisputed leader. But for some countries, this is not the case. In Russia, for example, customers are accustomed to using Yandex.
By marketing in a small language, the target market is more accurate and more able to cater to the search habits of target customers, which can attract and impress foreign buyers.
To name a few chestnuts:
Russian: has more than 1400 million people speak Russian as their mother tongue and is the official language of Russia, Belarus, Kazakhstan, Kyrgyzstan and other countries. Many speakers in these countries do not speak English that standardly.
French: The United Nations and the European Union are the dominant speakers, with 87 million people worldwide speaking French as their mother tongue.
Spanish: about 3It is re-spoken by 500 million people, and is one of the official languages of most countries in Latin America and the working language of the United Nations.
Portuguese: Spoken by more than 200 million people worldwide, including Portugal, Brazil, Angola, Macau, Spain, Mozambique and Timor-Leste.
German: The mother tongue spoken by more than 100 million people, mainly in Germany, Austria, Luxembourg and other EU member states.
Italian: Italian is spoken by residents of 29 countries around the world, with the exception of Italy, a member of the European Union, and 5 of them have made it an official language.
Dutch: The official language of the Netherlands and one of the official languages of Belgium, spoken by a total population of about 20 million.
Arabic: More than 2Arabic is the mother tongue of 100 million people and is now the official language of 27 Asian and African countries and 4 international organizations.
Another example is football, some countries are called football, some countries are called soccer, if you are making football sports equipment, do not make a good distinction, customers will feel that they are not professional enough, and naturally there will be no conversion. Therefore, for the keyword research of small languages, the difficulty lies in meeting the local language habits.
Also, it is important to note that:
Different countries have different customs and trends.
In terms of social ** drainage, except for the UK, many Europeans do not speak English well, and will read the product description, service agreement and refund instructions in detail before purchasing.
As for the content on the site, try to be original as much as possible. Do not translate articles directly from English sites. For example, Google's decision on translated articles: For articles translated directly with Google Translator, Google will judge the same content.
According to the characteristics of the target market and consumer needs, choose the appropriate marketing strategy and channel. For example, in the Russian-speaking market, social media is an important marketing channel, and companies can promote their brands and products through social platforms such as vkontakte. In addition, you can also increase brand awareness and influence by participating in exhibitions, holding promotional activities, etc.
vkontakte: vkontakte is a popular social media platform in Russia and a significant player in the Russian social media market. It has more than 1There are 200 million registered users, which is a significant proportion of the total number of Internet users in Russia. Especially among young people, the number of VK users is even more dominant.
Since Russia has always been sanctioned by Europe and the United States, some foreign trade partners often ask how to collect the dollars from Russian guests and why the bank does not let them be credited. Some friends even used HSBC's offshore accounts to receive Russian dollars, and as a result, the offshore accounts were frozen. At present, it is relatively easy to use pingpong as a relatively good way to collect money!
In 2024, in the Russian-speaking market, product quality and brand image are the key for companies to win the trust of consumers. Enterprises need to focus on product development and quality control to ensure that the quality and performance of products meet the needs of local consumers. At the same time, it is also necessary to pay attention to the shaping and maintenance of brand image to improve brand awareness and reputation.
Once a business has successfully established a deep connection with the minority language market and met its specific needs, customers are more likely to form long-term loyal relationships. This loyalty not only helps to retain existing customers, but also lays the foundation for word-of-mouth and market word-of-mouth.