The competition for new films in the Spring Festival file continues, and the "arena" has been extended from domestic to overseas: Zhang Yimou's "Article 20" was released in North America, Australia, Ireland and other markets last weekend, after "Flying Life 2" landed in overseas markets during the Spring Festival. In addition, "Hot and Hot" sold overseas distribution rights, and the "Bear Infested" IP, which has become well-known around the world, has long had ...... experience in international distribution of the film versionThese new Spring Festival films, which are popular in China, have become the first Chinese films to "go to sea" in 2024. 
From "Man Jianghong" to "Article 20".
In the "post-Spring Festival era", the four new films "Article 20", "Flying Life 2", "Hot and Hot" and "Bear Infested: Reversing Time and Space" still occupy the mainstream position in the domestic market, and there are new changes in the box office and commercial measures.
Zhang Yimou's "Article 20" was bullish at the end of the Spring Festival, and the box office jumped to the top of the daily box office, with a total box office of more than 2 billion yuan as of the 26th, and the attention and topicality continued to be high. On the 21st, "Article 20" officially announced the overseas release information: the film will be released in Australian theaters on the 22nd, and will land in theaters in the United States, Canada, the United Kingdom, and Ireland on the 23rd, and the release time in other regions will also be announced one after another.
As a down-to-earth Chinese "law popularization movie", although "Article 20" uses comedy techniques, the focus on "justifiable defense under Article 20 of the Criminal Law of China" is still quite serious. The overseas release of "Article 20" is also a good opportunity to show the country's image through cultural products. As one of the most well-known directors in China, Zhang Yimou's global popularity can also add to the release of "Article 20". During the Spring Festival last year, Zhang Yimou's costume suspense theme "Man Jianghong" was also screened in Australia, New Zealand, South Korea and the United Kingdom, and premiered in Japan during the Tokyo Film Festival and conducted master class exchanges.
Flying Life 2" has a North American box office of more than one million.
Compared with the main theme of "Article 20" and the popularity of the director, "Flying Life 2", which is currently ranked second in the mainland box office list, has a prominent label of "sports" and "racing" genre films, which is more conducive to overseas audiences to establish a first impression.
According to overseas boxofficemojo** and Maoyan Professional Edition data, "Flying Life 2" was the first to land in New Zealand theaters on February 8, and received $1.14 million at the box office in North America, and the Australian and New Zealand markets also had 31$80,000 and $7$20,000. Although this box office volume is difficult to compare with local Hollywood films, with the professional presentation of motorsports by the director and main creator, it conveys to overseas audiences the message that "China can also make racing movies, and Chinese also have racing culture", just like the "Wandering Earth" series was welcomed overseas as a "benchmark for Chinese science fiction films" in previous years, and this "going overseas" is also a positive signal for the exploration and exchange of Chinese commercial genre films.
Sell copyrights and open up overseas popularity.
As for the most popular "Hot and Hot" during the Spring Festival, its overseas distribution was also announced as early as the Spring Festival: Jia Ling's new film will be distributed by Sony in charge of the global distribution business. Sony also bought the rights to Jia Ling's famous work "Hello, Li Huanying", and plans to remake this original Chinese comedy and put it into the global market. And this "Hot and Hot" is a remake of the Japanese award-winning film "100 Yuan Love", and its original creator also "sent a congratulatory message" not long ago, which is beneficial to overseas distribution in terms of communication, and maybe it can also be "sold back to Japan" to let local audiences see the level of adaptation of Chinese films.
Although the overseas release news has not yet been announced, this "Chinese Bear" has already had IP popularity and fan base in many overseas countries, and last year's "Bear Infested: Stay with Me "Bear Core" was successfully released in the United Kingdom, Ireland and Russia and other countries.
Second, the bald head is strong", it is already familiar.
In recent years, more and more Chinese films have chosen to be released in overseas markets, not only the "Wandering Earth" series and "Fengshen Part 1", which represent the level of heavy industry, science fiction and magic productions, but also art films such as "The Mistake by the River" and "Burning Winter", which attract audiences of different tastes around the world. After last year's Spring Festival domestic animation "Deep Sea" was successfully shortlisted for the Berlin Film Festival, it also landed in North American theaters at the end of last year, and was released in French theaters on February 21 this year, and the French audience even hit 7A high score of 8, praising the beauty of Chinese animation.
It can be seen that for these excellent Chinese films, compared with the overseas box office, at this stage, it is more important to go out and build a reputation so that overseas audiences can understand the richness and professionalism of Chinese films. (*Global Times).