There is no shortage of pioneers in the automotive industry, such as Volvo in luxury brands.
In July 2017, Volvo Cars took the lead in unveiling a comprehensive electrification strategy, announcing that from 2019 onwards, all new Volvo Cars models will be equipped with electric motors, making Volvo the first luxury car manufacturer to fully adopt electrification technology. This move also became a watershed event for the automotive industry.
As time passed, Volvo's results became more and more impressive. In 2023, sales reached a record high of 708,716 units worldwide and 180,234 units sold in Greater China. Behind the performance, we can see Volvo's brand power, electrification transformation, and system rise, referring to today's complex and changeable market challenges, Volvo's resilience and vitality have become a new industry model.
With Yuan Xiaolin's 2024 New Year's preamble, the outline of Volvo's future is becoming clearer.
In Volvo's view, the "complexity" of the first is well known, and electrification changes the way of "complexity", not the "complexity" itself. In the face of the uncertainty brought about by the general environment and new trends, it is difficult for the quick, capricious, and one-trick "single tree" to continue to work; A "resilience cycle" of rationality, sustainability, and still water has begun. "Born into a forest" is its answer in the face of this new cycle.
"Born into a forest" is first and foremost about the meaning of the system. Any flourishing of foliage, if not from the continuous nourishment of the entire forest system, but by pulling seedlings to grow, exhausting the fish, or the capital story is obviously only a flash in the pan. In 2023, Volvo Cars' global sales increased by 15% year-on-year2% and 5% growth in Greater China1%, both of which refreshed their all-time highs. This is the continuation and epitome of Volvo's sustained and stable growth in the past 10 years, and it is the result of the continuous growth of the entire system from the industrial end to the commercial end.
Under the trend of electrification and intelligence, it also emphasizes the significance of ecology. In 2023, Volvo Cars officially unveiled its new design center in Shanghai, further strengthening its full-process design capabilities from concept to mass production. The digital business ecosystem continues to advance, and the processes and data of sales, marketing, after-sales, logistics and other links have been fully connected around the Volvo Cars app and other contact points. In the field of R&D, the Asia-Pacific Battery Laboratory, the Motor Laboratory, and the New Battery Materials Laboratory have also been put into operation, and intelligent innovation continues to make breakthroughs. In 2023, Volvo and its business partners will officially launch the "100 Green Electricity" project to promote the transformation of clean electricity to traditional power consumers in the chain.
As an automaker, Volvo's original intention is simple and simple, identifying the direction of electrification and intelligence, and doing a good job in ecology in accordance with the objective laws of the automotive industry, so as to continue to provide consumers with products that truly meet their needs.
It can be understood as rethinking all the logic of car manufacturing, not to pursue the short-term best cost performance to save money, but to recast the entire ecology and maintain the long-term truth.
Born into a forest", it is talking about mentality, the establishment of the forest will not be a day's work, especially in the era of uncertainty, patience and confidence are more precious than **. On the one hand, patience needs to always firmly believe in the unbreakable nature of business in the process of technological change, stay away from the radicalism of quick success, the blindness of violating the law, the casualness of stepping on the watermelon peel to the first is, respect the law, and respect human nature.
There is no need to know how 2024 will unfold, and in a resilient cycle, it is important to reduce illusions and of course never give up hope.
In 2024, Volvo's new round of actions will include, but are not limited to:
1.The new car, Volvo EX90, is built on a new native pure electric platform and adopts the industry's most advanced electronic and electrical architecture. Through the new computing platform and the SOA software architecture of the whole vehicle, the functions on the Volvo EX90 model can be fully integrated and quickly iterated, and through independent learning and vehicle-level OTA** upgrades, it continues to create a more personalized, smarter and better travel experience for users;
2.The new car, Volvo EX30, Volvo Cars' first small luxury SUV and the fourth pure electric model. Although the body is delicate, it means a lot to customers and to Volvo. In Volvo Cars' view, Volvo EX30 has a lot to offer, it carries all the advantages of Volvo Cars, adheres to the excellent quality of Volvo products, and has both high safety and people-oriented design concept;
3.Before the launch of new pure electric products, Volvo Cars accelerated the exploration of new business models to adapt to them. As the first luxury brand in the industry to test the direct sales model, Volvo Cars currently has nearly 300 dealer operation outlets, and has 46 city center stores and brand experience stores, becoming a traditional luxury brand that has successfully explored the "direct sales + dealership" model. In addition, Volvo Cars has also established a complete energy replenishment system covering all scenarios of user travel, covering four scenarios: home charging, public charging, dealer charging and emergency charging. Up to now, Volvo Cars has joined hands with third-party high-quality partners to access more than 600,000 charging resources, covering 330+ cities, so that you can charge anywhere and charge at will.