What is shared today is:Marketing OperationsInformation ".2024 Digital Event Marketing Planning Guide
Content Producer: WeRoar Research Institute).
Total information: 30 pages.
Featured Content**: Operational Resource Agency
The overall landscape of event marketing has changed, but the core has not. To create a sound marketing plan, you still need to set clear goals, understand the audience of your campaign, make sure your marketing approach is targeted, and measure your marketing effectiveness, including tracking return on investment (ROI).
Different from traditional in-person events, digital events are a new form of online events with interactive live streaming as the core and digitally driven to achieve measurable results. The full-process marketing of digital content and activities with results, customer trackability, and marketing data can be connected creates a more efficient user participation experience and event marketing effect through full-process user journey design, innovative virtual participation experience, and multi-dimensional data collection and analysis.
According to the different forms of activities and marketing objectives (brand promotion, interaction with target customers, generation of leads, customer conversion, etc.), digital event marketing can be divided into three marketing forms: digital conferences, webinars, and offline activities.
Total information: 30 pages.
Featured Content**: Operational Resource Agency