Nongfu Spring's move to reduce the price by 1 cent for a fire sale has attracted widespread attention from the society, and after Zhong's statement, Zong Fuli also quickly launched a counterattack. This incident not only touched the nerves of the industry, but also triggered a change in the market pattern.
In this business war, Nongfu Spring chose to adopt the method of ** war to attract consumers with a slight drop of 1 cent. This kind of low-price competition once made consumers confused about their choices, but Zhong's voice broke this situation to a certain extent.
Zong Fuli's response to the price reduction is not simply to follow the market trend, but to show a high-IQ strategy in a business showdown. Through in-depth analysis of market demand and consumer psychology, she proposed a series of market adjustment plans. This kind of counterattack is not only a counterattack to the first, but also to find a differentiated competitive advantage in the market in the process of re-establishing the brand image.
In this counterattack, Zong Fuli skillfully transformed the passive market situation into an active one, and successfully guided the public's attention to the product by emphasizing product quality, service experience and brand culture. This shift in strategy has made Nongfu Spring's low-price strategy no longer the only topic of conversation, but surpassed by a more comprehensive brand value.
On the whole, the business war between Nongfu Spring and Zong Fuli is not only a contest, but also a collision of brand competition and business wisdom. The victory or defeat of this business war may not only depend on the level of the brand, but also on the three-dimensional performance of the brand in the market and the value perception in the hearts of consumers.
The year 2023 saw Zhong reach the top of China's rich list with a net worth of 450 billion yuan, and his assets were a staggering 170 billion more than Ma Huateng, who ranked second. This impressive victory has allowed an entrepreneur who makes money from water to surpass traditional real estate and internet giants, which is truly eye-popping. One can imagine how staggering the profits are to be able to make a person who sells water so successful. In the first half of 2023 alone, Nongfu Spring has created a profit of up to 5.8 billion, with a gross profit of 60%. This is really in response to that sentence, saying that Nongfu Spring is not so much a porter of nature as a porter of wealth, Zhong Sui has really made a lot of money over the years.
With the unfortunate death of Zong Qinghou, the founder of Wahaha, Zhong Sui has become the focus of attention. Because Zhong was once Wahaha's ** businessman, people began to think about why he left Wahaha and why the two evolved into a competitive relationship. In the face of these doubts, Zhong made a positive response. He said that the funds in the early days of his business were not Wahaha, and he emphasized that he was not fired because of the conflict, and he never received Wahaha's salary. At the same time, he insisted that he had full respect for Zong Qinghou's entrepreneurial spirit and strongly opposed the slanderous remarks against Nongfu Spring online, believing that it ran counter to Zong Lao's expectations.
Despite Zhong's positive response, Nongfu Spring's sales continued to decline. As of March 3, single-day sales have fallen to 50,000, down more than 90% from the previous million sales. This shows that Zhong's response has not been able to reverse the decline in sales. Perhaps due to the deterioration of the sales situation, Nongfu Spring is currently making a big splash across the country, and the magnitude of its price reduction is staggering. What's even more unbelievable is that Nongfu Spring actually sold it at 1 cent per bottle, which is almost equivalent to giving it away for free.
This netizen from Jiangsu, when he was wandering around the mall at half past eight o'clock in the evening on March 5, was surprised to find that Nongfu Spring's ** was only 1 cent. This price reduction campaign lasted for a whole month, until the end of March. Such a low-priced sale of water is rare, and it seems that Nongfu Spring's strategy is indeed a bold change. Price reductions are seen as a short-term way to protect your brand's reputation.
In some places, the price reduction is even greater, and the original price of 2 yuan of water is now only sold for 098 yuan, the discount is more than 5% off. Even some scenic shops have joined the ranks, such as a shop in the ancient town of Mudu in Suzhou, which attracts tourists with **1 yuan**. Such a ** is unbelievable.
Even if the amplitude of some shopping malls is not so large, the ** of water has generally decreased. For example, 2 yuan of water is now sold for 1$2, or $12The ** of 8 yuan sells 12 bottles of water, which is equivalent to only a little more than 1 yuan per bottle.
After the event, online channels will continue to be discounted**, and 12 bottles of Nongfu Spring will only cost 11$9. This ** discount level can be called the lowest in recent years except for Double 11.
*Nongfu Spring's nationwide ** activities have been verified, but Nongfu Spring said that it is temporarily inconvenient to respond. Such an answer is thought-provoking, obviously you can compete with Wahaha and others generously, why did you choose to remain silent?
In the face of Nongfu Spring's price reduction measures, Zong Fuli did not fall into the grief of losing her father, but began to actively devote herself to her career and received the support of many netizens.
Wahaha*** announced on the evening of March 5 that they will officially launch Wahaha's new tea on March 6. The timing was chosen with great precision, which shows the business acumen of the management team.
In addition, Zong Fuli also updated the packaging of Wahaha pure water. The new packaging is fresher and more atmospheric, and the bottles are made of high-quality plastic materials, which can be seen at a glance.
It can be seen that Zong Fuli has a very thorough understanding of the market. Under her leadership, Wahaha will surely usher in a new peak. At present, Wahaha's social ** account fans have exceeded 3.79 million, an increase of 3 million in just a few days. Such a large base of supporters is truly impressive.
Of course, whether it is a price reduction between brands, a packaging update or the launch of a new product, it is a normal market competition behavior. As consumers, we should be rational. We can choose not to buy, but we shouldn't denigrate other brands.