How to cooperate with unauthorized sales, brand price disorder, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Recently, many brands have asked me about the rise of shopping platforms, even if the same product on the same platform may be different**. This uneven price is very likely to be caused by the malicious low price of ** merchants.
1. What is a low price?
1.**Abnormally low: The primary feature of low prices is that the goods are abnormally low, much lower than the normal market price, or even lower than the brand's suggested retail price.
2.Large differences in the same product in multiple stores: On the same shopping platform, there are significant differences in the products of the same brand in different stores, resulting in confusion.
3.Frequent changes: Merchants with low prices often attract consumers through frequent adjustments, resulting in frequent market fluctuations and damaging the normal market order.
Second, the way the brand complains about the low price and disorderly price
1.Establish a monitoring mechanism: Brands can use monitoring tools to monitor products on e-commerce platforms such as ** in real time, and timely discover low-price and arbitrary prices.
2.Complaint handling: Once it is found that there is a store with low prices and disorderly prices, the brand can complain and report to the platform through the complaint channel provided by the ** platform, and request the platform to deal with it.
3.Legal means: In serious cases, the brand owner may consider protecting its rights and interests through legal means, suing the infringing business, and maintaining the brand image and market order.
4.Disclosure**: Brands can disclose low-price and indiscriminate pricing behaviors through official channels, social media and other platforms to enhance consumers' awareness and trust in the brand, and promote the platform to take more stringent measures.
3. You can find a lawyer or a third party to sue for the protection of rights and interests
1.Seek legal assistance: Brands can seek the help of professional lawyers to protect their intellectual property rights and commercial rights and interests in accordance with the law, and solve the problem of low prices and arbitrary prices through legal means.
2.Third-party rights protection company: The brand can also entrust a third-party rights protection company, and the professional team will assist the brand owner in monitoring**, detecting violations and taking corresponding measures.
3.Data analysis support: Third-party rights protection companies provide professional data analysis support to help brands better understand the market situation and formulate effective response strategies.
4.Reduce brand costs: By entrusting a third-party rights protection company, brands can reduce their own rights protection costs, improve efficiency, focus on core business development, and avoid distracting energy and resources due to rights protection issues.
5.Enhance brand image: Actively protecting rights can not only protect brand rights and interests, but also enhance brand image, enhance consumers' trust in the brand, and promote the long-term development of the brand.
In short, brands need to take measures to protect their rights online according to their actual situation, so as to effectively protect their interests and brand image.