The taste bud memory is the most attractive, and the color, aroma, shape and taste are the most fascinating.
To build a twin-city economic circle in the Chengdu-Chongqing region, both Chengdu and Chongqing will focus on the cultivation and construction of international consumption center cities.
Food is not only a consumer resource, an industrial resource, but also a cultural and tourism resource. In particular, in Chengdu and Chongqing, the food culture has a long history, is unique, rich and diverse, and is well-known at home and abroad, which is the fireworks brand of the famous historical and cultural city and the distinctive background color of the modern prosperous city.
In the name of food, how to expand and strengthen characteristic consumption, promote the construction of the Bashu cultural tourism corridor, and boost the cultivation and construction of international consumption center cities?
In this issue of "Voice of Chengdu-Chongqing" column, Yan Qi, a deputy to the National People's Congress from the Chongqing metropolitan area, Su Hua, a member of the National Committee of the Chinese People's Political Consultative Conference from the Chengdu metropolitan area, and Li Xiang, dean of the Culinary Institute of Sichuan Tourism University, are connected to offer suggestions and suggestions.
Yan Qi, deputy to the National People's Congress:
Make the brand bigger and create the "hot pot capital of the world".
Food in all directions, but a bowl of fireworks in the world.
The Book of Rites says: "At the beginning of the husband's ceremony, the beginning of the diet. It can be seen that Chinese have attached great importance to food culture since ancient times, believing that food is not only used for satiety, but also involves social, etiquette, politics and other aspects.
Especially today, when food and tourism are combined, it has become an inexhaustible driving force for consumption. At present, Chongqing is holding the "Chongqing Flavor 360 Bowls" selection in the whole city, which is not only a refinement and sublimation of Chongqing cuisine, but also a marketing and promotion of Chongqing's food culture, which will help Chongqing cultivate and build a world-renowned tourist destination and an international consumption center city.
We can seize this opportunity and strive to become the 'hot pot capital of the world'. Yan Qi, a representative of the National People's Congress, said that at present, Chongqing has held the Chongqing Hot Pot Festival for 15 consecutive yearsWith more than 60,000 hot pot enterprises and more than 30,000 hot pot restaurants, it is well-deserved as the "hot pot capital of China". Among the more than 700,000 hot pot restaurants across the country, there are more than 200,000 hot pot restaurants in Chongqing, accounting for nearly one-third; In more than 20 countries and regions around the world, more than 130 hot pot enterprises in Chongqing have opened stores. Therefore, the conditions are ripe for the creation of the "hot pot capital of the world".
She suggested that next, Chongqing can vigorously build a hot pot consumption center and develop a new consumption model of "hot pot + Internet"; Support the cultivation of a number of leading hot pot enterprises, carry out hot pot enterprise training activities, promote the construction of an integrated first-class chain system from raw materials to deep processing, and promote the collectivization, branding and large-scale development of the hot pot industry.
In addition, while strengthening the "internal strength", it is also necessary to actively go out, promote the development of cross-border e-commerce and overseas chain operations by hot pot enterprises, invest in the construction of hot pot catering cultural industry parks overseas, and encourage catering enterprises to participate in investment.
Su Hua, member of the National Committee of the Chinese People's Political Consultative Conference:
Strengthen vocational education training to train more chefs.
Chongqing and Chengdu have been actively promoting the construction of international consumption destinations with Bashu characteristics. "Bashu characteristics" and "international consumption destination" are two key words. Catering is not only the characteristic of Chengdu and Chongqing, but also the brand of both places, which has won the love of consumers at home and abroad with its rich taste and rich history and culture.
How can Chengdu and Chongqing make their catering brands bigger and stronger? Su Hua suggested that a joint force should be formed to promote the coordinated development of regional specialty catering clusters in the two places, promote exchanges and cooperation between the two places, and share the experience of inheritance and dissemination; Strengthen vocational education and training, jointly train more chefs, develop more new dishes, and adapt to social development.
In addition, the two places can also jointly cultivate new consumption scenarios, build food landmarks, hold food festivals, consumption festivals and other activities, and promote catering to "go out of the circle" and "go to sea", go abroad and face the world.
Li Xiang, Dean of the Culinary School of Sichuan Tourism University:
Strengthen the food industry chain and jointly polish the "golden signboard".
The food culture of Chengdu and Chongqing has a long history, which is a vivid footnote to the Bashu culture and a common business card of the Chengdu-Chongqing region.
So, how to further expand the food IP of Chengdu-Chongqing?
In the past, people understood it from a cultural point of view or from a food service point of view, but in fact it is one.
Integration of primary, secondary and tertiary industries. Li Xiang said.
He suggested that to expand the food IP of Chengdu and Chongqing, the first is to deeply excavate and integrate relevant resources, including history and culture, special food, specific to famous stores, famous buildings, ingredients, characteristic agricultural and sideline products, food and folk customs, etc., and integrate these into a food industry, so as to realize the strong chain of the food industry chain and the extension of the chain.
The second is to improve the quality of catering services, on the one hand, to strengthen the research and development of products, on the other hand, to strengthen the international expression of Chengdu-Chongqing cuisine, to provide guests with a better service experience.
Third, industry associations, enterprises and other companies have joined hands to strengthen brand packaging, and can jointly hold international cooking competitions, food festivals, hot pot festivals and other activities.
The fourth is to strengthen international exchanges, cooperate with world-renowned catering enterprises and masters, and enhance the international influence of Chengdu-Chongqing cuisine.