"Removing the Three Evils Around the World" was born, and in the midst of controversy and the storm of the launch, the counterattack came to the fore, continued to climb the film schedule, and successfully surpassed Zhang Yimou's "Article 20" and became the champion of the day.
Only three days after its launch, the box office has exceeded 100 million, and the total box office is expected to reach 37.8 billion, which is really a dark horse. This path of counterattack is gratifying, but in stark contrast, the fate of another movie is not as good as it should be.
The martial arts film "Strange Knife" starring Zhang Jin only won 16 on the first day of its launch70,000 box office, only 350,000 on the third day, which can be called a dismal box office. The behind-the-scenes team of the film is strong, producer Lu Guoqiang and director Li Wei were both partners of Zhang Yimou, screenwriter Li Meng has just participated in the cooperation with Zhang Yimou, and the behind-the-scenes lineup of "Strange Knife" is really strong. At the same time, there is a huge cast in front of the stage, including martial arts athletes Zhang Jin and Jiang Luxia, etc., who are experienced.
However, the film's box office performance was far from what people expected. In contrast, the success of "Removing the Three Evils Around the World" has given people a new understanding of online movies. The online movie "No One in My Eyes 2" was delayed in theaters, and after an in-depth analysis of the martial arts film market, the main creative team made a wise decision. Although the box office of "Strange Knife" was not satisfactory after it was released in theaters, this attempt is still commendable.
Behind the success and failure of the movie, it also reflects the plight of modern kung fu superstars. Zhang Jin, who was once a martial arts athlete, gradually emerged with works such as "The Grandmaster", and was known as the "suit **" However, the box office downturn of "Strange Knife" exposed the problem of carrying the box office alone. In the past few years, a series of works have collapsed at the box office and word of mouth, which has hit Zhang Jin's path to kung fu superstardom hard.
To become a kung fu superstar, you must have unique characteristics. Bruce Lee's free fighting, Jackie Chan's comedy combination, and Jet Li's handsome actions are all examples of success. However, today's kung fu superstars seem to be struggling to find their place. Wu Jing successfully made a name for himself through military action films, while Zhang Jin's attempts failed to gain market recognition.
At a time when the martial arts film market is at a low ebb, although "Strange Knife" failed miserably at the box office, it may find a market opportunity for martial arts films by testing the waters through online movies. With the release of new works directed by Tsui Hark and Yuan Heping, a new wave of prosperity of martial arts films may be ushered in in the future.
The road to a kung fu superstar is tortuous and arduous, and to stand out in the market, you need to have a clear positioning and unique charm. At present, Semyon may be the actor with the best chance of breaking through, and with the success of the "Northeast Police Story" and "No One in Sight" series, he may become a dark horse in future kung fu films. Looking forward to the leadership of Tsui Hark and Yuan Heping, martial arts films will set off a boom again.