Oral care is an important step to maintain oral health, in recent years, with the continuous enhancement of public awareness of oral health, people's willingness to consume oral care is also increasing, therefore, the market size of the oral care market is also relatively large.
According to the relevant data of the whale staff e-commerce data analysis platform, in 2023, the sales volume of the oral care market on the Jingdong platform will be 1500 million+, with sales of nearly 5.4 billion. It can be seen from the data that although the overall sales of the oral care market will show a certain decline in 2023, the overall volume of the oral care market is still very large.
*The data comes from Whale Advisor - Industry Trend Analysis (obtained and counted from public sources, data is for reference only).
Nowadays, the diversification and personalization of consumer demand is driving the segmentation and deepening of the oral care products industry. From the sales data of the market segment, it can be seen that toothpaste, toothbrush, mouthwash and dental floss are the main categories of oral care products. In addition, there are sub-categories such as mouth spray, denture cleaning, tooth powder, dental strips, and interdental brushes.
Among them, toothpaste occupies a dominant position in the oral care market, with an annual sales volume of more than 3.5 billion at the end of 2023, accounting for about 66% of the market. This was followed by toothbrushes and mouthwashes, accounting for about 13% and 10% of the sales respectively.
*The data comes from the Whale Advisor-Category Ranking Analysis (obtained and counted from public sources, and the data is for reference only).
From the perspective of the growth market, the subcategory that has to be mentioned is orthodontic care products.
At present, driven by the appearance economy, the "braces economy" has shown a strong explosive force, and the orthodontic industry has become a blue ocean with great potential, and with it, the orthodontic care products market is also booming.
According to Whale Staff data, in 2023, the sales volume of orthodontic care products on the Jingdong platform will be 730,000+, a year-on-year increase of about 188%; Sales were nearly 18 million, a year-on-year increase of about 162%. From the sales data, it can be seen that the overall sales of orthodontic care products in the market will skyrocket in 2023.
*The data comes from Whale Advisor - Industry Trend Analysis (obtained and counted from public sources, data is for reference only).
From a brand point of view, in the orthodontic products market, head brands such as Yan Di and Mi Yan have a significant market share. Specifically, the annual sales volume of Yandi orthodontic products is nearly 470,000, with an annual sales volume of 12 million+, accounting for nearly 69% of the market; The annual sales volume of the Miyan brand is 160,000, and the annual sales volume is nearly 3.5 million, accounting for about 20% of the market.
In addition, Oh Ke Mi, Dr. Yadian, Detech, Jacques, Xiaolu Mama, etc. are also the top brands in the market, but the brand market share is less than 3%.
*The data comes from the analysis of Whale Advisor-Brand Ranking (obtained and counted from public channels, and the data is for reference only).
In the future, with the deepening of people's attention to dental health and the pursuit of beauty, the scale of the orthodontic orthodontic market may be further expanded, and the orthodontic care products market also has great development potential.
Whale staff data** is available in public channels, and the data acquisition and statistics may be incomplete, and are for reference only.
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