315 is a sensitive period when thunderstorms occur frequently and everyone in the brand circle is at risk, and it is also a key voice period for brand building quality IP! At this node, whoever can have an effective dialogue with consumers and let consumers perceive the quality and value of the product will be able to win the long-term value of the market and occupy the marketing highland.
Taking advantage of 315, Liweijia ushered in a comprehensive upgrade of brand, product and process with the slogan of "brand remodeling and rebirth". While abandoning the traditional idea of selling boards, it has launched a set of play methods differentiated by different decoration styles, and its latest action on the high-end whole house customization track is bound to become a new vane in the home furnishing industry.
This is not a slogan or pretending, but a brand renewal of Liweijia from top to bottom. To this end, Liweijia also issued a headquarters assembly order, the B-end empowerment is unprecedented, and dealers across the country respond to the call to jointly promote product upgrade goals, seek brand development strategies, and build a new height of the brand.
Rejecting homogeneous involution, Liwei's family won by surprise
No matter what kind of marketing method is out of the circle, the ultimate core must return to the precipitation of product value.
For a long time, whole-house customization seems to have fallen into a strange circle - selling, fighting low prices, and talking about involution, and custom brands also think that a low price of 599 or 699 can make everything. However, the notion that a new generation of consumers are willing to pay a premium for high-quality, personalized products or services has long been a huge gap with this "strange circle".
Liweijiajian, who has been deeply engaged in customization for 12 years, boldly said no to the first war and the industry's involution - not to talk about **, not to play low prices, but simply cut from the market demand, and bring consumers customized products with both appearance and quality.
This is obviously not a traditional "safety card", but the cleverness of Liweijia lies in the fact that it abandons the concept of brand first, but returns to consumer demands, focuses on consumers' concerns about home style, appearance and quality, and goes deep into the market and consumers' hearts.
The five major style suites of Liweijia have their own characteristics, covering various design elements from simplicity to light luxury, while incorporating functional and practical considerations, in order to achieve brand penetration and open up the channels of the whole customer group.
Co-branded well-known designers, refusing to be the same
Build a comfortable home with high-quality furniture with temperature
In order to ensure the innovation, professionalism and authority of this product refresh, Liweijia specially invited Ning Feng, the founder of Sometimes Design, and Liu Lichao, the design director of Liweijia, to participate in the cooperation to escort the tone of the five style sets.
Ning Feng
utimes is sometimes the founder of design
Won the IDPA Award International Pioneer Design Award
AIIDA is one of the top 50 innovative design institutions in the United States
He is good at the perfect combination of brand visual culture and space
He has rich experience in space design and the ability to implement projects
Liu Lichao
Design Director of Liweijia
Won the Lite-On Innovation Design Award from Taiwan for two consecutive years
Won the Hong Kong Design Awards
Advocate 8 elements of oriental poetic living space
In-depth study of materials science
In terms of style, the five major style sets of Liweijia are highly sought after by the market and consumers; In terms of technology, the integration of doors and wall cabinets, wallboard begonia corners, wallboard aluminum profiles, arc cabinets, etc., meet the customized needs of individual users; **, the gradient is clearly distinguished, covering the budgets of different consumer groups.
These five style sets will integrate "quality" into every detail of home life, and build a warm and comfortable family space for consumers with warm and high-quality furniture.
The relevant person in charge of Liweijia said that the joint name with well-known designers in the industry is a new attempt of Liweijia, which shows the new image of Liweijia brand, and is also an important measure for Liweijia to continuously seek new attempts and new changes.
Multiple measures have been taken in parallel, and the support has been unprecedented
Livi swears to advance and retreat with the buyers
The relationship between enterprises and distributors has always been the top priority, and if a product wants to be promoted, it largely depends on the sales of dealers to support. On the contrary, enterprises also need to give dealers certain preferential treatment and policy support. In this way, the relationship between enterprises and dealers will be like a boat and water, sharing honor and disgrace, advancing and retreating together.
This year, Liweijia does not fight the first battle and does not participate in the involution, on the surface, it is from the product quality, whole-house aesthetics, style design, and landing service to transmit the signal of brand upgrading to the terminal, but in fact, it is also the due meaning of Liweijia to reshape the brand trust and value of dealers.
In response to this brand upgrade, Liweijia will also work with B-end merchants to undertake the landing, and through refined operations, help B-end break the information gap, unlock traffic and customer acquisition, and build a brand highland together.
Six major policies for dealer support:First, Xiaohongshu channel operation assistance;
Second, the headquarters traffic support, direct clues;
3. Traffic conversion: private domain traffic conversion assistance;
Fourth, the cultivation of design aesthetics talents;
Fifth, sales personnel training;
Sixth, the first platform cooperation support.
On how to work together with dealers on this road, Liweijia will spend great efforts and investment, listen deeply to the needs of the front-line, launch a package of assistance policies to boost sales, help terminal stores build teams, train and accompany them, and reach strategic cooperation with Furen Group to help business owners, accurately empower market growth, earn money with dealers, and live together!
Liweijia said that Liweijia has established a set of mature parties for traffic monetization on platforms such as Douyin, Xiaohongshu, and Kuaishou, and by copying content creation and monetization paths, Liweijia has the ability and responsibility to seize the traffic highland for dealers.
2024 Jiachen Year of the Dragon will be a key year for Liweijia to usher in the brand leap of "one board, one yard, one store and one sea".
At a time when "brand rebranding and rebirth" has become the key word, Liweijia will focus on rapid improvement with a more professional and powerful team, increase advertising investment and dealer assistance, and achieve self-breakthrough and butterfly change. At the same time, Liweijia will continue to self-empower and innovate, and work together with all dealers to work together!