From the first day of the Lunar New Year to the present, Jia Ling and her new film "Hot and Hot" have always been the talk of friends after dinner. Before the movie was released, everyone was discussing what Jia Ling had become after **; After the movie was released, everyone focused on "which is more important, the script or the marketing".
Hot and Hot is a commercial film, and since commercial films are box-office-oriented, the box office has naturally become an important indicator to evaluate the success of a movie. Up to now, the total box office of "Hot and Hot" has exceeded 3.3 billion, far exceeding the cost of 300 million, and the investors have made a lot of money, from this point of view, Jia Ling's new film is very successful.
However, along with the growth of the box office of "Hot and Hot", there are also some doubts. Some people said that Jia Ling was too ugly, and she always used "**100 pounds" as a gimmick to attract the audience into the cinema. After watching the movie, the audience also said that the plot is very bad, and many details do not match reality, such as Du Leying gnawing at home and lying down for ten years, but she said that she would find a job if she was looking for a job, without any ups and downs in her mentality; Du Leying's monthly salary is only 2,500 yuan, but she frequently goes to restaurants, rents a building for 1,000 yuan, and takes a boxing class for 400 yuan. These questions have raised questions from the audience about Jia Ling's new film.
Recently, there has been a saying on the Internet that Jia Ling's new film has a high box office and made money, but it has been besieged and complained about by a large number of people, which is a typical pathological psychology of "hating people and laughing at people". They think that Jia Ling is not wrong, but others can't eat grapes and say that grapes are sour. This raises the question, did Jia Ling ruin domestic entertainment? Or was it ruined by internal entertainment?
From an investor's point of view, "Hot and Hot" was a success because the box office met expectations. From the perspective of commercial films, Jia Ling catered to the audience's tastes, launched a series of comedy films, and achieved good box office results. This shows that Jia Ling understands the market and understands the types of movies that Chinese audiences like.
However, from the perspective of domestic entertainment or Chinese films, Jia Ling's behavior is debatable. A healthy film market should refer to movies with good plots, good actors, and actors' acting skills. And the plot here should be original, not plagiarized or sold the rights of other movies. If the Jia Ling phenomenon is not stopped, more people may take the road of "buying copyrights and spending money to hype" in the future, ignoring originality and plot.
As a director of commercial films, Jia Ling pursues the box office and replaces the plot of the movie with other gimmicks, which is not wrong in commercial films. However, the relevant departments of the film market should pay attention to it, and there must not be a situation where "publicity is more important than plot". If the importance of publicity exceeds the film itself, then the future theater chain can directly decide the film schedule based on "how much publicity money it costs", so that whoever has more money will get more attention. There are no rules, there are no rules.
Jia Ling's approach will give domestic films a "bad start" in 2024, she took a shortcut, and this shortcut is unhealthy. Therefore, Jia Ling has not been ruined by internal entertainment, on the contrary, she is changing the environment of internal entertainment in her own way. Whether Jia Ling's approach is right or wrong will take time to verify.
To sum up, Jia Ling's new film "Hot and Hot" was a success at the box office, but it also caused some viewers to question the plot and Jia Ling's behavior. Did Jia Ling's success ruin internal entertainment? Or was it internal entertainment that ruined her? The jury is out. It is normal for directors of commercial films to pursue the box office, but the relevant departments of the film market should pay attention to the importance of originality and plot, and cannot put publicity above the film itself. Jia Ling's approach has affected the environment of domestic films to a certain extent, but it will take time to judge whether it has brought a positive impact. In the future, the film industry should be regulated, originality should be promoted, and the creation of plots should be paid attention to, so as to maintain the healthy development of the film market.