Wen Cao Chi.
The modern cultural industry system is an important part of the modern industrial system.
**The general secretary pointed out: "It is necessary to promote the high-quality development of the cultural industry, improve the modern cultural industry system and market system, promote the development and growth of various cultural market entities, cultivate new cultural formats and cultural consumption patterns, and enhance people's sense of cultural acquisition and happiness with high-quality cultural supply." ”
In recent years, the scale of China's cultural industry has expanded, the quality has been improved, the investment and financing have grown, and the profits have been continuously improved. However, it is also facing problems such as increasing uncertainties, the need to optimize the industrial structure, the protection of intellectual property rights, and the need to further balance social and economic benefits.
Unleash the comprehensive benefits of the industrial system
The Outline of the 14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Long-Range Objectives Through the Year 2035 points out that it is necessary to accelerate the construction of a manufacturing power and a quality power, promote the deep integration of advanced manufacturing and modern service industries, strengthen the supporting and leading role of infrastructure, and build a modern industrial system with coordinated development of the real economy, scientific and technological innovation, modern finance and human resources. As an important part of the modern industrial system, the modern cultural industry relies on each other and develops in tandem, so that the pillar role of the modern cultural industry system in the national economic and social development is increasingly prominent.
According to the China Industrial Development Report (2023) (hereinafter referred to as the "Report"), intelligent, green and integrated are the development goals of the modern cultural industry system. Intelligence requires the modern cultural industry system to accurately grasp the direction of advanced technology development, closely integrate with modern science and technology, especially information technology, to achieve the upgrading and development of the cultural industry. Greening requires that in the process of building a modern cultural industry system, the characteristics of the cultural industry should be given full play to its environmental friendliness, low energy consumption and high output, and it should be closely integrated with other related industries to drive related industries to achieve green development. Integration requires the cultural industry to give full play to the characteristics of its own high proportion of intellectual investment, close combination of virtual and physical, and strong industrial integration, and deep integration with related industries, so as to achieve functional complementarity and coordinated development, continuously expand and improve the industrial ecology, and release the comprehensive benefits of the industrial system.
Integrity, advancement, and safety are the bottom line requirements of the modern cultural industry. The integrity of the cultural industry is not only reflected in all aspects of product production, but also in the realization of a complete grasp of the industrial process, the continuous increase in the proportion of independent intellectual property rights, and the practical and controllable key areas and key processes. The advanced nature requires the modern cultural industry system to be closely integrated with modern science and technology in the development, to achieve leapfrog development through industrial cooperation and independent innovation in key areas, and to achieve a leading position in the global cultural industry system. The construction of the modern cultural industry system is not only related to national economic security, industrial security and industrial security, but also to ideological security and cultural security, which requires that in the process of building a modern cultural industry system, pay attention to ideological risks and safety, and grasp the correct direction of the development of the cultural industry.
According to the report, since the 18th National Congress of the Communist Party of China proposed to make "the cultural industry a pillar industry of the national economy", China has continuously increased the development of the cultural industry. In recent years, the construction of China's cultural industry system has become more and more complete, the scale of the cultural industry has continued to expand, the quality of development has been continuously improved, the industrial integration has been deepened, creativity and digital economy have become an important driving force, the scale of investment and financing and profits have maintained growth, the prospects for industrial development are good, and the policy support is strong and promising to ensure the high-quality development of the cultural industry. However, it should also be noted that under the joint influence of the intensification of uncertainty in the international economic situation, the pressure on the domestic economy, the structural adjustment, transformation and upgrading of the cultural industry, and the development process, regional differences and the law of its own development of China's cultural industry, there are still certain problems in terms of prospects, future directions, transformation priorities, and international market development in order to achieve further high-quality development of the cultural industry and build a modern cultural industry system. At the same time, with the in-depth development of the cultural industry, many new problems have emerged in talent training, intellectual property protection, and value guidance and shaping, which urgently need in-depth analysis.
"Promising" efficient market
The report believes that to build a modern cultural industry system, we must adhere to the guidance of socialism with Chinese characteristics in the new era, take the goal of building Chinese-style modernization as the guide, grasp the new stage of development, implement the new development concept, and build a new development pattern. It is necessary to implement the relevant requirements of cultural ideology and adhere to the social benefits.
First, the development direction of combining social benefits and economic benefits, based on reality, deepening reform, reforming and improving industrial planning, establishing rules and regulations, characteristics exploration, industrial integration, capital utilization, talent training, value guidance and other aspects, and striving to achieve high-quality development of the modern cultural industry system.
The report suggests that the first is to achieve Chinese-style modernization as the goal, guided by the new development concept, further optimize the industrial development plan, improve the management system and mechanism, and strive to build a new pattern of cultural industry development. At the level of industrial planning, the development of cultural industry is regarded as one of the important links in the realization of socialist modernization, the development goals of the cultural industry under the task of "Chinese-style modernization" are clarified, and the requirements of modern development are implemented in the industrial layout and long-term planning. In the recent development plan, the cultural industry planning and management departments at all levels should grasp the current domestic and foreign economic situation and the development status of China's cultural industry, and deeply understand the characteristics of China's cultural industry with large scale and complete categories, but there are regional and unbalanced industrial development. Combined with the basic characteristics of China's economy with strong resilience, great potential and vitality, based on the actual development of various regions and industries, we will continuously optimize and refine industrial planning and seek the right direction for the development of the cultural industry.
In view of the protection of intellectual property rights, administrative management, financial risks and other issues, on the basis of existing laws and regulations, through the issuance of judicial interpretations, the publication of relevant precedents, the improvement of administrative rules and other means to timely analyze and judge the problems that have arisen and may arise in the process of the development of the cultural industry, to ensure that the development of the cultural industry and dispute resolution have laws to follow, rules to follow, and strengthen the standardization of industrial development.
Second, we should pay attention to the current situation, base ourselves on characteristics, find advantages, improve the standardization and professionalism of industrial integration, and strive to explore new growth points for the cultural industry. In terms of industrial structure, deepen the structural reform and adjustment of the supply side of the cultural industry, give full play to the role of "promising" and "effective market", and actively guide the effective allocation of resources on the basis of respecting the laws of the marketto promote the development of related industries.
In view of the current situation of unbalanced development of China's cultural industry, all localities should combine their own reality, pay attention to local cultural characteristics and residents' needs, work hard in folk art, local culture, industrial resources, consumption habits, etc., and excavate and develop cultural industry elements in a way that respects history and reality and adapts to the requirements of the times and local development, so as to realize the orderly development of cultural industry. Continuously improve the standardization, pertinence and professionalism of industrial integration, strengthen guidance in the construction of cultural industry parks and the integration of emerging cultural industries such as "culture + finance" and "culture + technology", implement policies, and effectively promote the effective integration of cultural industries. The main body of the cultural industry should start from the characteristics of the enterprise itself and the actual needs of consumers, strengthen the shaping of consumption scenarios and product research and development, and continuously meet the needs of consumers to improve the quality of cultural consumption on the basis of consolidating the existing market.
Third, we must vigorously promote the development of the digital cultural industry, strengthen talent training and academic research, improve the dynamic analysis and monitoring of the development of the cultural industry, and continuously provide sufficient intellectual support for the development of the cultural industry. Administrative departments should play a policy role, actively guide and regulate the development direction of the digital cultural industry, and provide adequate and effective policy support. Further improve the construction of digital communication and network infrastructure, and improve the consumption scenarios and means of the digital cultural industry. Enterprises related to the digital cultural industry should strengthen the innovation and development of blockchain, artificial intelligence, digital communication, and streaming services, and constantly explore new markets, create new scenarios, and launch new products.
At the same time, strengthen the talent training and academic research of the cultural industry, and improve the adaptability of talents related to the cultural industry with the market and the industry through the combination of schools and enterprises, vocational and technical training. Improve the inheritance and development of cultural heritage, and lay a solid foundation for traditional culture and skills for the development of cultural industry. Strengthen academic research and industry monitoring for the cultural industry, analyze the current situation of the industry, identify the advantages and disadvantages of industrial development, strengthen the analysis of industrial dynamics, and provide sufficient intellectual support for industrial development.
Fourth, we must adhere to the correct value orientation, pay attention to social benefits, and ensure the healthy development of the cultural industry, and the industrial environment and ecology are clean and clear. In the process of the development of the cultural industry, we will unswervingly adhere to the development direction of social benefits first and the combination of social benefits and economic benefits. In the development of the cultural industry, all subjects must adhere to the bottom line and red line of ideological and political security. The competent departments should strengthen the regulation and management, and strengthen the regulation and management of the cultural industry through the combination of daily supervision and special actions, and the unification of industry self-discipline and administrative supervision. Special attention should be paid to the impact of the cultural industry on minors, actively guiding relevant entities in the cultural industry and minors to jointly raise ideological and moral cultivation and legal awareness, and to transmit and establish correct values. On the one hand, it is necessary to strictly enforce the law, and the law must be followed, and the violation must be investigated; On the other hand, it is necessary to strengthen publicity and guidance, guide the cultural industry to consciously form a clean, healthy and harmonious industry atmosphere, and ensure the healthy development of the cultural industry.