A few days ago, when I was scrolling through the news, I found that there were more than 40 million members of Heytea's mini program!
If you don't have any idea, we can compare Starbucks, which currently has 15.4 million members in China, less than half of Heytea. When did Heytea's mini program do so well?
With questions, I came back to check the relevant information, and found that Heytea is simply the originator of the tea industry mini program, and when Luckin didn't start to engage in small programs, Heytea GO had already been launched. Now, Heytea has not only made the mini program prosperous, but also relied on the small program to sit firmly in the first place ...... the tea industryHow exactly does Heytea do it?
In this article, let's take a look at the secrets behind Heytea's private domain operation.
Online and offline multi-touch drainage
To drain the applet,The most convenient thing must be the same ecological WeChat***So***The binding of the applet is inevitable,And it's a very obvious kind,In addition to the obvious settings of the menu bar, all articles and**have their own jump links。
Improve retention through a membership system
We all know that drinking tea is a high-frequency and low-demand intensity scene.
Therefore, the establishment of a user incentive system plays a significant role in extending the user life cycle and improving the user repurchase rate.
In fact, in the final analysis, Heytea is doing hierarchical operations for different user groups.
For ordinary users, what Heytea has to do is to guide them to log in to the mini program, lower the standard of ordinary members, and expand the membership base of Heytea; For loyal users, what Heytea wants to do is to further improve the loyalty of users and extend the life cycle of these users through payment and the distinguished experience brought by payment.
In addition to increasing sales and revenue, Heytea can also conduct data analysis on users' purchase behaviors, refine the consumption granularity of consumers and deepen the link with consumers while obtaining user portraits. Of course, Heytea has been so successful not only because of these.
The importance of private domain is self-evident, we are in the period of disappearance of Internet dividends, we can only refine the operation, each customer is not easy to come by, we have to take active measures to retain, everyone is doing the era of private domain, can not lag behind, otherwise, the cost of customer acquisition will rise, which means that your profits will decrease.
A platform that can provide traffic support and convert the public domain to the private domain must be tried, and the business focuses on short-live-streaming AI matrix operations.
The Dou Business AI Matrix System builds a bridge for enterprises to transfer from public domain to private domain, helps enterprises build private domain traffic pools, and converts precipitated traffic into customers. The powerful system algorithm of the AI matrix account system captures the wonderful moments of the live broadcast room and automatically publishes them in the matrix account.
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