Mr. Zong Qinghou passed away due to illness, and the news of the founder of Wahaha made many people feel deeply sad.
In the midst of grief, there is only one person who is restless, and he is the founder of Nongfu Spring, Zhong Sui.
After the death of Zong Lao, the grievances between Nongfu Spring and Wahaha finally **. Zhong Sui, who once sat on the throne of China's richest man for a long time, has also been hit by ** and has been accused of "ingratitude" by netizens.
Nongfu Spring faced the most advanced pressure for a while, resulting in the emergency removal of products from the shelves and the cessation of sales, and the sales of its industrial ** products also experienced a sharp decline in sales.
However, the Wahaha industry has risen and ushered in a new vigorous development.
Netizens jokingly said that Nongfu Spring is a bit "hanging".
The emergence of such a dramatic situation, carefully analyzed, is actually inseparable from the "love and hatred" between Wahaha and Nongfu Spring.
The death of Zong Lao made people feel regret and sadness, and everyone spontaneously remembered Mr. Zong Qinghou.
At the same time, Zhong suddenly appeared in people's sight. He became the focus of attention, because at the memorial service of Zong Lao, a leading figure in the beverage industry, he was also the founder of the beverage leading industry, and he only sent a wreath of elegiac couplets, but he was not present in person.
The heavy mourning for Comrade Zong Qinghou, the absence of the nine-character elegiac couplet and Zhong Sui made some people feel that their attitude was too perfunctory.
Subsequently, some negative information about Nongfu Spring's founder, Zhong Sui, began to circulate on the Internet, and these information are closely related to Wahaha.
Wahaha is in the midst of intense attention, and it is rumored that it has an indissoluble relationship with Nongfu Spring, so Nongfu Spring has naturally attracted public attention.
Some of Zhong's things also quickly spread on the Internet, and "the more you dig, the more you have".
According to some unofficial rumors, Zhong worked at Wahaha before founding Nongfu Spring, and his first funding came from Wahaha.
During his tenure as the first in Hainan and Guangxi, in order to break through the sales problem, Zhong decided to transfer the Wahaha children's nutritional oral liquid products he sold to the broader sales market in Guangdong, which achieved good results.
After Zhong founded Nongfu Spring, he once said that this practice was actually an unethical business competition: "The oral liquid I sold in Guangdong back then, and today it can be said that it can be regarded as a rush of goods." ”
The so-called "rushing goods" is actually dumping and channeling, that is, dealers sell products across regions, resulting in chaos. This behavior not only violates the ethics of commodity competition, but also violates the traditional way of making business profits.
According to rumors, Zong Qinghou fired Zhong, supposedly because of her immoral behavior.
During his tenure as a sales agent for Wahaha, Zhong saw a business opportunity for drinking water. Therefore, after leaving Wahaha, he founded Nongfu Spring and started a war without gunpowder.
He made a highly controversial point at the time:
Experiments have confirmed that purified water does not contain minerals, so there are no health benefits for drinking purified water for a long time compared to natural water.
In addition, Zhong also vigorously proved this point of view by placing advertisements and conducting experiments, which led to the chaos of the drinking water market at that time.
This denial of pure water has actually dealt a blow to the traditional drinking water industry, led by Wahaha, which focuses on pure water.
In this charge, Zhong also snatched a considerable amount of bottled drinking water.
These news on the Internet instantly set off an uproar.
A butterfly's wings may create a tornado in Texas; And the nine-character couplet sent by Zhong also indicates that Nongfu Spring will face a turbulent silent storm.
Netizens criticized Zhong's immoral behavior, comparing the story of Zong Qinghou and Zhong to a realistic version of "The Farmer and the Snake".
In order to cope with this situation, Zhong had to come forward in a hurry. On March 3, he posted an article entitled "Zhong Sui: I have three things with Zong Lao" on the company's official WeChat***, in which he explained some issues.
Zhong said that his first fortune did not come from Wahaha, but by engaging in the cloth business, and that he never received a salary in Wahaha, let alone was fired for rushing goods.
In the article, Zhong called on the majority of netizens to look at the problem rationally and not be influenced by people with ulterior motives.
Despite the publication of the article, there are still quite a few people calling for a boycott, but the situation seems to be improving.
Subsequently, the situation took a new turn.
Netizens revealed that Zhong Shuzi, the son of Zhong Sui, has obtained American citizenship.
This time the counterattack can be described as merciless, ** immediately turned to a patriotic angle.
Many netizens ridiculed: "1.4 billion Chinese sent Zhong to the throne of China's richest man, while his son is an American citizen, which is one of the fundamental reasons that stung ordinary people." Zong Lao once said that as long as the money does not flow out of the country, it still belongs to China's property. ”
The broad masses of the people have always regarded patriotism as the bottom line and the most sensitive issue. When ordinary events involve patriotic issues, people's tolerance is low, which reflects their identification with the country and their uncompromising attitude in the face of major issues.
However, Zhong has not yet responded to the nationality issue, which has also led to netizens not being satisfied with her previous clarification.
In this **, people subconsciously compare Zhong Sui with the patriarch, and the result is obvious, as the saying goes, "there is no harm without comparison".
Zong Lao founded Wahaha Industry with his own hands since he was young, and gradually grew and developed after ups and downs and setbacks.
In the process, he faced pressure from foreign investors to attempt mergers and acquisitions, but he was uncompromising and resolutely defended his industry with litigation and commercial battles.
In the end, he successfully built Wahaha into a national brand in the true sense of the word, and won it reputation and status.
Zong Lao himself has a great personality charm, is steady, and upholds the spirit of diligence, innovation, unity and integrity. Not only is he willing to be honest with his competitors, but he is also willing to lend a helping hand when necessary.
Nongfu Spring once suffered a crisis called "Arsenic Gate".
According to one report, the total arsenic content in Nongfu Spring's products exceeded the standard limit, which undoubtedly caused considerable distress to Nongfu Spring.
Often, when a competitor is in trouble, not stepping on it is the greatest act of benevolence.
Zong Qinghou stood up in solidarity with Zhong and publicly expressed his doubts about the test results of Nongfu Spring, and did not take the approach of "adding fuel to the fire".
The patriarch's bearing and character can be fully demonstrated from this behavior.
There is no doubt that the outstanding character of the patriarch enabled him to receive the condolences of so many people whom he had never met after his death.
A netizen once said: "Zong Lao is a real entrepreneur, while Zhong Sui is just a capitalist." ”
As events evolve, more and more stories emerge.
In 2013, when Gansu ** occurred, Nongfu Spring donated 24,000 bottles of drinking water, which showed more practical help than donations from other enterprises. The value of this drinking water is close to 20,000 RMB.
Although it is said that no matter how small or small the donation is, the goose feathers thousands of miles away are just as precious. But compared with the "goose feathers" of other enterprises, Nongfu Spring is obviously a little "lighter".
As Hangzhou's beverage giant, competition between Wahaha and Nongfu Spring is inevitable.
Whether it is the water quality dispute or the lawsuit with Wahaha, it is all carried out publicly.
While deception in business competition is unavoidable, on the whole, it doesn't cause much damage. Reasonable existence is normal.
Although the competition between enterprises is different from the battle between gentlemen who are righteous and bright, it is not difficult to achieve.
Earn a living by individual ability, and competition should also be methodical.
Under the supervision of the law, enterprises should engage in healthy competition and friendly cooperation, and learn from each other's strengths, which is the right way for them to conform to the socialist modernization with Chinese characteristics.
Guanzi Bayan mentions: "The shape of the husband is strong and weak, the princes are strong when they are together, and the lonely is weak."
It is hoped that in the process of development and competition, Chinese enterprises can follow the principle of honesty and trustworthiness, live in harmony and achieve common interests. When necessary, we will be honest with each other, support each other, and work together to achieve success.
I hope that some netizens can observe rationally, do not speculate excessively, and avoid publishing extreme remarks and spreading false information.
We don't need to discuss the act of dumping Nongfu Spring.