Nongfu Spring VS Wahaha The story behind the brand turmoil

Mondo Gastronomy Updated on 2024-03-06

Now, the turmoil of Nongfu Spring can be said to have shaken the whole country, and a frenzy of negative comments on the Internet has come to hit this once well-known brand. Speaking of which, there is even a new term in vogue - "the farmer and the snake", which is almost like a big joke. But Nongfu Spring finally couldn't bear it anymore, and Chairman Zhong Sui clarified public relations day and night, but in this world, the direction of speech is like a kite, and it can sway in an instant.

Chairman Zhong had to defend his first pot of gold, claiming that it was not earned by Wahaha, let alone the so-called "string of goods", which was just a joke during his meeting. However, netizens regarded it as a beast, and even sneered at the nationality of the Zhong family's children, as if it touched the patriotic feelings in their bones.

Poor Nongfu Spring dealers, the glory of the past has now become a cloud of smoke, product price reduction, ** discount, and even buy one get one free, but still can not arouse the interest of consumers. The only wish of the dealers is to sell the goods out, but the reality is desperately cruel.

In stark contrast, Wahaha's laughter and scolding are endless. Sales skyrocketed by 500%, which is staggering! Even the production base is difficult to meet such a hot demand, and even the carton factory for packaging is overwhelmed. Watching the green boxes printed with the word Wahaha produce like flowing water, the carton factory is working overtime to keep up with the pace of the market.

It is worth mentioning that Wahaha's ** businessmen are doing their best, even at the expense of their rest time, to meet the needs of the market. In this process, Zong Qinghou has made positive contributions to the cause of environmental protection with the concept of "cartons can not only be used, but also more environmentally friendly, and grassroots income cannot be broken".

It is precisely because of these that netizens have sent their most sincere wishes and praised Wahaha's performance. The picture of the rapid production of cartons is even more impressive for the professionalism and production efficiency of the best businessmen. This contrast is like a joke, on the one hand, it is prosperous like spring, and on the other hand, it is bleak and cold, which is really ridiculous.

At this moment, Wahaha is not only a brand, but also a symbol of spirit. They have proved that product quality and social responsibility are not contradictory with practical actions, and have won the recognition and respect of consumers. May Wahaha continue to maintain this momentum and bring more warmth and hope to our society.

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