Recently, Zhong Xuegao, the "Internet celebrity ice cream" that has been attracting much attention, has made waves again. Zhong Xuegao, who used to be proud of 60 yuan**, has now dropped the price significantly, and the lowest is only 2$5! This sudden big dive made many consumers stunned, and they all expressed a feeling of being "cut leeks".
Netizens talked about it, and the comment area exploded instantly. Some netizens bluntly said: "Novel, Internet celebrity, the story is very good, the publicity is particularly good, and it is super **, such products often make people think about whether they have to pay some IQ tax." Some netizens ridiculed: "What, it's not a cow? Keep it up! Some people pointed out sharply: "It is impossible to make an ice cream reach 60 yuan." ”
However, some netizens have an understanding attitude. They believe that Zhongxuegao, as a high-end product, is creating a brand premium, and it is reasonable to be high. And now the launch of 2...The affordable price series of 5 yuan may be a strategy for brands to expand the market and attract more consumers.
However, for Zhong Xuegao's big dive, many consumers still said it was difficult to accept. They believe that ** does not mean high quality, and Zhong Xuegao's previous ** strategy undoubtedly gives people a feeling of "cutting leeks". Some netizens bluntly said: "It's not that I can't afford it, but I think it's not worth it." Some netizens said: "I will never buy this kind of Internet celebrity food that suddenly became popular in the future." ”
In fact, for an Internet celebrity product like Zhong Xuegao, how to maintain long-term competitiveness in the rapidly changing market is indeed a question worth pondering. **The adjustment of the strategy can certainly attract attention and create topics, but the more important thing is the quality and reputation of the product. Only by truly achieving good quality and low price, so that consumers feel that they are worth the money, can they win the long-term favor of the market.
In short, Zhong Xuegao's big dive has undoubtedly brought a lot of shock to the market. As consumers, we should maintain a rational and prudent attitude and not be fooled by the temporary low price. For enterprises, they should pay more attention to product quality and reputation construction, in order to be invincible in the fierce market competition.