This is the first time I've heard about Zhongxuegao Ice Cream, and this is the first time I've been involved in a scandal, what is the reason behind this?
60 yuan I can't afford 25 yuan is too cheap, I don't want to eat it! I don't like it either! This is the most authentic feedback I've ever seen, and their words are very realistic.
According to the report of the cover news, Zhong Xuegao, the "Internet celebrity cake", has once again become the focus of the public recently. On a certain shopping platform, the price of Zhongxuegao ice cream has been reduced to the lowest level, especially the upcoming products, which have even dropped to 2$5. From the initial maximum of 60 yuan to the current 25 yuan a piece, many consumers said that they never expected Zhongxuegao's profits to be so large, giving people the impression of being defrauded. It is often said that "Zhong Xuegao is not just an assassin, he is also deceiving guests".
In fact, in recent years, Zhong Xuegao's negative public ** has emerged in an endless stream, from being labeled as an "ice cream assassin" to being exposed to unpaid wages, and then his shares were frozen, and he was even listed as an "executor".
Obviously, the profits of the soup and water industry are already quite considerable. Especially in the Internet environment, the situation where it is difficult to distinguish between the real and the fake can be easily ignored by the wealthy. For those who don't have money, it's better not to buy, it's not a good choice to eat something at such a high **! This is the person who is called "Hermes" in the ice cream world, and the main product is regarded as a "noble" existence".
Why do you always choose imported products? Isn't this a common misconception among consumers? Although there are a lot of marketing expenses, in the end, the consumer bears the burden. It is an exaggeration for such an average person to be able to buy three ice creams with just one day's salary. Obviously, this is designed for the wealthy class, and the average person is just waiting for the advent 2$5 discount. If the food is not delicious, it is most likely because the average person cannot taste the high-quality food.
After a detailed investigation by Tianyan, we learned that the actual funds paid by this company were only 72530,000 yuan, and also involved a number of high-risk cases. In this case, it is likely that the number of employees in the company has not reached 50 due to the frequent incidents, and I am also confused as to whether this is true.
Although the founder responded to the value of his brand, he still insisted that his product was not expensive. However, once the price reduction event occurred, many netizens were no longer willing to bear the cost and conducted an in-depth ** on the matter.
If you're looking to go to the high end of the market, you should definitely not go down**, because once you decide to sell at a lower price, it will trigger a series of complex problems. If you don't do products in this market, only services, will you be considered low? This is a question that the boss may not have given much thought to, or perhaps he has overestimated the value of ordinary people.
This reminds me of a cake from a bakery a few days ago, where the owner would rather throw it away than discount it, and while doing so may cause some waste, it does a good job of maintaining and protecting his brand image.
As stated by netizens. Discounts come with a lot of hassles, and some people may queue up to buy during the sale. If something goes wrong at the upcoming time, who is to blame? If it goes down, then the value of the brand disappears. This type of industry has been affected by numerous issues and therefore cannot implement any form of discount.
This matter has attracted widespread attention and discussion, and many people have walked into Zhong Xuegao's live broadcast room to confide their dissatisfaction with the anchor. This is the choice of the boss, and it has nothing to do with the employee, and the employee cannot be implicated.
Although many people would like the streamer to get 2 per stick5 yuan of ice cream, but the anchor still patiently explained the sale in the live broadcast room, and was not disturbed by netizens at all. The streamer said that today's audience is as high as 110,000, which is a super popularity that he has not experienced in a long time.
There are also a large number of netizens who are placing orders, not sure whether some of them have made revenge purchases, whether they choose to return the goods or return them later, the specific situation is not clear?
Ultimately, how this boss will deal with this public ** could suffer serious repercussions if he doesn't pay enough attention to it.
Please be patient and wait for the next step!
Social hotspots