The Year of the Dragon has just begun, so that the automobile industry has been shaken, the reason is that BYD's "Glory Edition" launched a war against the old joint venture car, before young people are discussing the old car brand, not only the most expensive, fuel consumption is also high, now the discussion is BYD car, not only the ** low, the cost of driving is low, commuting or home is too cost-effective!
BYD's self-confidence is the first to come, and it actually challenges the joint venture car? This made everyone have a strong interest in BYD's New Year's King Bomb, what is the reason?
First of all, let's take a look at the BYD car sales in 2023, which can be said to be a historic breakthrough for Chinese car companies, reaching 3.02 million, to be precise, 3024417 units, maybe many people have no concept of this, let's just say it, every 3 new energy vehicles, there is 1 BYD, if it is a plug-in hybrid new energy vehicle, every 2 is BYD, and it is a Chinese car company to regain the sales championship of the Chinese auto market after 39 years, this is China's BYD, It is also a Chinese car company that shocked the world's auto brands, and a foreign-funded car company that was once not optimistic about BYD is now looking up to BYD!
2023 is also BYD has experienced a historic breakthrough, becoming a global car company NO:9, new energy vehicles are the sales champion, I have seen many foreign friends buy new energy vehicles on a certain platform, they are choosing BYD, and driving China's new energy vehicles is what the Chinese people say: face!
Over the past 70 years, BYD has been working hard to develop, so many years, BYD has added glory to Chinese car companies, and it is also the first time that Chinese car companies have entered the global car company NO:10, which is also for a Chinese car company, BYD's sales are still growing, I believe that it will not be long before the ranking will increase, and then it will not be the current NO:9, it is very likely to enter the top 5, and the annual sales of 3.02 million units in 2023 are not boasted, BYD has been the global new energy sales champion for a second time, and in the fourth quarter of 2023, BYD's pure electric sales will also surpass Tesla and become the global electric vehicle sales champion.
can make BYD have such a record, such confidence, it is BYD's initiative, see the "all-round champion BYD" label, this is the envy of many car companies!
It is a matter of pride that BYD is not only thriving in the domestic market, but also shining in overseas markets. In 2023, BYD's annual exports increased by 334% year-on-year, making it the largest growth among the top 10 global brands in export sales in 2023.
Behind such amazing sales, BYD's continuous independent research and development and leading technology have become a major weapon for BYD to become the global sales champion. At present, BYD has established 11 research institutes and more than 90,000 engineers as the basis of the "technology fish pond", with a cumulative R&D investment of more than 100 billion yuan and more than 4 patents80,000 items. In 2023, BYD will successively release a number of disruptive technologies such as Yi Sifang, Yunlin, and DMO, and apply for more than 6,700 patents, with an average of 27 patents per working day; At the beginning of 2024, BYD will continue to release a new strategy for the intelligent development of new energy vehicles - vehicle intelligence.
BYD's previous "oil and electricity at the same price" strategy, as well as the current implementation of the "electricity is lower than oil" strategy, grasp the initiative of product pricing, and the excellent cost control ability brought by the advantages of the whole industry chain and the scale effect are also a link that cannot be ignored. Relying on the advantages of vertical integration, BYD's current cost control ability is even ahead of Tesla.
BYD has a very forward-looking strategic vision, and it is also an important part of the championship sales. With the establishment of the multi-brand matrix of Dynasty, Ocean, Denza, Yangwang and Equation Leopard, BYD has also quickly completed the full coverage from household to luxury, from mass to personalization, to meet the diversified car needs of the market and users.
As sales increase, BYD's international prestige is also rising.
In the 2023 Industry List Top 10 Automobiles", BYD's ranking rose 2 places to 6th.
In the 2023 Fortune Global 500 list, BYD's ranking rose 224 places to 212th.
In the list of "Top 500 Global Brand Value in 2023", BYD's ranking rose 147 places to 199th.
The blessing of the global sales champion and the steady improvement of brand value have injected strong self-confidence into BYD's "king fried" at the beginning of the year and the era of "electricity is lower than oil". Qin PLUS Glory Edition, Destroyer 05 Glory Edition, Hantang Glory Edition, Dolphin Glory Edition, Song PLUS Glory Edition, Seal DM-i Glory Edition, Song PRO DM-i Glory Edition and other models have been launched one after another, which is simply a battle of glory and another weight, and there is no doubt that it will accelerate the role transformation between domestic cars and joint venture fuel vehicles.
In addition to launching a targeted strategy for the Chinese market, BYD will become the first new energy vehicle brand to appear in the European Cup during Euro 2024, and the first Chinese car brand to cooperate with the European Cup. Today, BYD's new energy vehicles have entered 78 countries and regions around the world, and will continue to expand overseas markets in the future, contributing to the world's automobile oil to electricity and Chinese cars going overseas.
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