In the near future, the air conditioning consumption industry will usher in the first New Year's promotion. From March 8th to 10th, Suning Tesco will launch the "10,000 people grab air conditioners" activity on both lines, and pre-sale will be opened from now on. Consumers can enjoy unlimited trade-in products with high subsidies, up to 1,500 yuan for full purchases, and up to 800 yuan off for explosive hang-ups. Suning Tesco has simultaneously launched a number of service measures for air conditioner replacement to seize the air conditioning consumer market. In addition, Suning Tesco has joined forces with Midea, Haier, Hisense and other brands to release a variety of new air conditioners, including Ningjing series "fresh and clean" air machine, KCC second generation, Chunfeng second generation and other new air conditioners.
The relevant person in charge of Suning's air conditioning business said that the "10,000 people rush to air conditioning" activity has gone through more than ten years, and this year's early launch aims to create the best opportunity for consumers to "stock up for summer". During the event, it will rely on Suning's more than 10,000 offline stores and dual-line advantages, and unite first-line brands such as Midea, Haier, Hisense, and Gree to increase efforts and upgrade after-sales service.
It is reported that the first store to participate in the "10,000 people to grab the air conditioner" activity, consumers can enjoy a number of discounts such as trade-in, pre-deposit reduction, set purchase full reduction, etc., and the superimposed discount can reach 20%. Among them, the trade-in subsidy is 10%, and the full reduction can reach up to 1,500 yuan, and some popular air conditioners, including TCL, AUCMA and other brands**, are as low as 1,899 yuan.
* On the channel, consumers participate in the "10,000 people grab the air conditioner" trade-in subsidy of up to 900 yuan, and the air conditioner package purchase can be reduced by 100 yuan per thousand, and the maximum can be reduced by 1,000 yuan. Part of the hit 15 hp inverter air conditioner as low as 5% off, the lowest ** is 1849 yuan.
In terms of service, during the "10,000 people grabbing air conditioners" activity, Suning Tesco launched ten free installation services for consumers, exclusive 365 days of returnable and replaceable, 10-year warranty for air conditioning compressors, and a number of intimate service measures such as buying air conditioners and sending them for cleaning.
At the same time as launching the "10,000 people rushing for air conditioning", Suning Tesco will open the "National Rejuvenation Festival" on both lines, and will unite the top 100 leading brands to provide users with greater preferential benefits, better product supply and better service guarantee for the renewal consumption of household appliances and home appliances through a variety of measures of "trade-in, new brands, and new services".
Figure: Suning Tesco and Midea jointly created the "fresh and clean" air machine on the new market).
In terms of user experience, Suning Tesco focuses on trade-in, launching an intimate service that first sends the new and then collects the old, and the fastest day to get the new and the old is done. In the near future, we will launch a new SUPER membership rights, open up online and offline channels, and add in-store and service rights, so that users with home appliances and home decoration consumption needs can "return to the cost when they open the card" and escort the new consumption.
Suning Tesco said that it will take the National Rejuvenation Festival as an opportunity to join hands with upstream and downstream partners to deeply link consumption promotion activities at all levels in various places, and help improve the quality and expansion of "home consumption" with quality renewal and service upgrades.