How to cooperate with brand infringement, low price and random price, unauthorized sales, and online anti-counterfeiting?
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On the e-commerce platform, the goods can reach a wider range of consumer groups, but at the same time, the brand side is also facing problems such as low prices and random prices, goods channeling and counterfeit goods. These problems not only harm the interests of brands, but also may pose a threat to the rights and interests of consumers. Therefore, it is particularly important to quickly and effectively carry out rights protection and price control.
1. Online processing methods for brand e-commerce to maintain rights and interests and control prices
When the brand finds that the online merchant has unauthorized sales, low prices or other infringements, it should give priority to contacting the store seller through the platform and try to communicate and resolve the problem. If the negotiation fails, the brand can take the following ways to deal with the IP complaint:
1.Intellectual property complaints: If the goods sold by the merchant infringe the trademark rights or copyrights of the brand, the brand can submit the corresponding intellectual property complaint through the platform rules and request the platform to impose penalties on the merchant.
2.Complaints about counterfeit and shoddy goods: For merchants who sell counterfeit and shoddy goods, the brand can submit evidence and request the platform to verify and remove the relevant products.
3.*Violation complaints: If the merchant has ** violations such as low-price dumping, the brand can file a complaint in accordance with the relevant regulations of the platform.
4.Legal means: When the platform does not handle the situation effectively, the brand can use legal means to issue a warning letter or directly file a lawsuit through a lawyer to protect its rights and interests by legal means.
2. Offline processing methods for brand e-commerce to maintain rights and interests and control prices
In addition to online complaints and legal channels, brands can also take the following offline measures to assist in price control and rights protection:
1.Channel management: Establish a good cooperative relationship with legitimate distributors to ensure that they comply with the brand's best policies.
2.Monitor the market: Conduct regular inspections of the market to ensure retail stability, and intervene in a timely manner for violations.
3.Training and education: Dealers are trained in product knowledge, market strategy and laws and regulations to improve their management and self-discipline capabilities.
4.Incentive mechanism: For dealers who comply with the regulations, they can be encouraged through rebates, rewards, etc., to form a positive incentive mechanism.
3. Three necessary prerequisites for brand price control
In order to ensure the best control effect on the e-commerce platform, the brand needs to meet the following three conditions:
1.Develop a reasonable profit distribution method: ensure that dealers can obtain reasonable profits and avoid price disorder caused by conflicts of interest.
2.Pay attention to control: The brand needs to take control as an important part of brand management, formulate corresponding policies and strictly implement them.
3.Unified planning and management of online marketplaces: Brands should implement unified planning and management of online marketplaces, including pricing strategies, sales channels, and market supervision.
In short, brands need to take measures to protect their rights and control prices online according to their actual situation, so as to effectively protect their interests and brand image.