How to cooperate with brand infringement, low price and random price, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Recently, many brands have consulted me about what to do if there are problems such as low prices and disorderly prices on the e-commerce platform, and the chaos of goods not only damages the image of the brand, but also may lead to chaos in the market order. Different from other e-commerce platforms such as Tmall and JD.com, Pinduoduo faces more challenges when controlling the market because of its special business model and user groups.
First, the main difficulties of Pinduoduo price control
1.Long review time: On the Pinduoduo platform, it takes a relatively long time to process a complaint. Brands need to be patient and wait for feedback from the platform, which can miss the best opportunity to intervene in an emergency.
2.Fewer ways to complain: Compared with other platforms, Pinduoduo provides relatively limited means of rights protection, resulting in a lack of sufficient tools for brands to deal with price abuse in practice.
3.Low penalties: Even if the complaint is successful, the platform often does not punish the offending merchants enough to effectively prevent them from selling at random prices again.
4.The platform does not support it: Some e-commerce platforms do not fully support the price control behavior of the brand, and sometimes even tend to protect the seller's rights and interests rather than the brand's rights, resulting in obstacles for the brand to face in the process of protecting its rights.
2. Maintaining rights and interests and controlling prices requires flexible disposal
Although the platform's policy is more demanding, there are still ways to try. Brands can protect their rights in the following ways:
1.Platform channels: Use the complaint channels provided by the Pinduoduo platform to submit evidence in accordance with the platform rules, and request the platform party to intervene and deal with it.
2.Judiciary: When the platform channel is ineffective, it can use judicial power to protect its own rights and interests through legal means.
3.Consumer behavior: Guide consumers to realize the importance of purchasing goods from formal channels, and crack down on merchants with arbitrary prices through consumers' choices.
3. The third-party price control company assists the brand in price control
In view of the difficulty of direct price control, many brands will choose to cooperate with third-party price control companies to maintain market order
1.Professional team: The third-party price control company has an experienced professional team that is very familiar with the rules and operating procedures of the e-commerce platform.
2.Technical support: Partners usually have a strong technical background and are able to monitor market fluctuations in real time and respond quickly.
3.Strategy deployment: The third-party company will formulate a corresponding price control strategy according to the actual situation, including multi-faceted services such as communication and negotiation, platform complaints, and legal proceedings.
4.Long-term cooperation: Establish long-term cooperative relations with brands, continue to track results, and constantly optimize price control strategies to ensure market stability.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.