[Testimony].BYD: Competing for the European marketContribute to the global green energy transition
At the Geneva Motor Show on February 26, BYD unveiled eight new energy models, demonstrating its determination and strength in green travel to the world. Such a scale is really rare, and the scene has also attracted many European **. This is an important demonstration of BYD, and it is also an in-depth expansion of its global layout.
At this press conference, BYD showed its self-developed DM-i super hybrid technology to European consumers for the first time, although this technology has been used in China for many years, overseas consumers are still unclear about its technical strength. Shu Youxing, General Manager of BYD's European Automotive Sales Division, said: "Sixteen years ago, we brought the first generation of DM technology to the Geneva Motor Show. After several rounds of technology iterations, today we are bringing the innovative DM-i super hybrid technology, which consumers in Europe will experience many of the benefits of this power technology. BYD believes that this technology can be a key force in driving the transition to green mobility and making electric vehicles accessible to more consumers. ”
With the support of this technology, the overseas version of the model named Seal U DM-i (domestic Song Plus DM-i) has been significantly improved in terms of performance and energy saving, which meets the requirements of the European market for energy conservation and environmental protection. It is reported that the Seal U DM-i model will be launched in Europe in the second quarter of 2024, aiming to meet the diversified travel needs of European users and provide an efficient and energy-saving driving experience.
At the Geneva Motor Show, BYD's new million-level high-end new energy vehicle brand "Yangwang" made its debut in Europe, and Yangwang U8, with its disruptive technology and excellent performance, became the star product at the auto show, allowing European consumers to witness Chinese luxury.
Following the launch of the ATTO3 in Japan in February '23, the delivery of the 10,000th ATTO 3 in Thailand in March '23, the debut at the Munich Motor Show in Germany in September '23, and the Tokyo Motor Show in October '23, BYD's appearance is undoubtedly another important milestone in the field of new energy vehicles. This is not only an in-depth demonstration of BYD's product strength, but also a comprehensive demonstration of its leading technology in many fields. BYD has opened a brilliant first year with its leading technology and R&D capabilities in batteries, motors, electronic controls and other fields.
BYD's overseas strategy is different from the people-friendly route of other car companies, not only in its high-end product positioning, but also in its insistence on new energy. Through close cooperation with local dealers, as well as the triple drive based on product strength, mobility innovation and environmental protection concept, BYD has achieved good results in the European market. Today, BYD has opened more than 230 stores in 19 European countries, including Germany, the United Kingdom, France, and Norway, providing local consumers with high-quality localized services and diversified product choices.
In the future, BYD will continue to be driven by technological innovation and take green travel as its own responsibility, promote the development of new energy vehicles, and provide more high-quality and environmentally friendly travel options for global consumers. This technological advantage and innovative spirit are leading the development of the global new energy market, demonstrating the strong influence of Chinese brands and helping the global green energy transition.