Apple has quietly turned into an AI boss, and Cook has amplified his moves to reveal the future!
In the technology world, whenever someone mentions Apple, the first thing we think of is its glamorous hardware products, but who would have thought that behind this, Apple is quietly becoming the new big man in the field of AI? Not long ago, at Apple's annual shareholders' meeting, CEO Tim Cook dropped a bombshell on everyone: Apple is going to make a big splash in generative AI, and even boasted that this technology can redefine the future!
Cook's remarks are not groundless. You know, on the eve of the conference, Bloomberg broke the news that Apple's legendary "Titan Project", which carried a ten-year dream of building cars, has come to an end. But don't be in a hurry, because the elite of the nearly 2,000 project employees will be deployed to more cutting-edge generative AI projects. Isn't this the best proof that Apple is going all out to sprint into the AI field?
Although Cook sold a pass at the shareholder meeting and did not specify when the AI plan will be announced, the industry gossip is spreading. Some say that Apple may choose to unveil the mystery at the Worldwide Developers Conference in June. Think about it, wasn't Apple going to be the focus of global attention at that time?
In the past, in the face of the wave of generative AI in full swing, Apple has always been like a bystander, making people feel like it is not asleep. But it turns out that Apple is a master of "pretending to be a pig and eating a tiger". Its investment in the AI field can be described as all-round and multi-angle, from the framework to the hardware procurement, to the research and development of internal AI models, none of which has been left behind. What's even more shocking is that according to statistics, so far in 2023, Apple has quietly acquired more than 30 AI startups!
Of course, some people may ask, now that the field of generative AI is under the control of giants such as OpenAI, Google, and Microsoft, why is Apple catching up? Don't worry, let me take my time. Just late last year, Apple's researchers published a study** revealing their AI strategy: embedding native AI models into existing devices. Imagine if the future iPhone 16 really incorporates generative AI technology, wouldn't that open the door to a whole new experience for Apple users?
In fact, Apple's AI layout has already begun. Cook's mention of the Vision Pro hand tracking technology and the Apple Watch's heart rate alert feature at the shareholder meeting are just the tip of the iceberg. He also proudly says that every Mac that uses Apple silicon is a powerful AI machine. This is not to brag, because there is really no computer on the market that is more suitable for AI.
Interestingly, though, despite Cook's high hopes for generative AI, the capital markets don't seem to be buying it too much. On the day of the shareholders' meeting, Apple's stock price actually fell a little. It seems that investors are still taking a wait-and-see attitude towards Apple's AI plans.
But then again, Apple's strength in the AI field cannot be ignored. In addition to those previously mentioned layouts, Apple is also working closely with external partners to advance the open source capabilities of generative AI. At the same time, they are also frantically purchasing chips to prepare for the expansion of AI servers. It is said that Apple's investment in AI servers this year will reach a staggering number!
Looking at Apple's series of operations, do you also feel its ambition and determination? While it used to be a spectator at the development of the generative AI space, it is now ready to make a big difference. As for who will dominate this field in the future, it is impossible to say. But one thing is for sure, the tech world of the future will be even more exciting because of Apple's joining!
Finally, let's wait and see! Let's see if Apple, a former "bystander", can create a revolutionary storm in the generative AI space? Do you think Apple has a chance to catch up? Or do you think other giants will continue to stay ahead? Come and leave your thoughts in the comment section!