Hengdian group performances are in short supply! On March 6, this topic rushed to the hot search and attracted the attention of the whole network.
Recently, a number of fast-paced, reversed, and well-made micro-short dramas have been favored by many audiences, among which urban love, ancient style travel and fantasy-themed micro-short dramas are "popular" frequently. In addition, popular micro-short dramas can often be "small and big", and only with an investment of 10,000 yuan or hundreds of thousands of yuan, tens of millions or even hundreds of millions of yuan can be leveraged.
According to Chao News reports, this year, as more and more crews settle in, actors' acting opportunities are increasing. There are also college students who have starred in seven or eight micro-short dramas in half a year, but at the same time, many crews are having a headache for "not enough group performances".
There is a shortage of group performances in Hengdian
Someone has 10 times his salary in two months
According to Chao News on March 6**, downstairs in the hotel where a crew settled, Shen Tao (pseudonym), a group actor who has been in the industry for 6 years, is waiting to work. Recently, he's seen an increase in demand for ensembles — compared to two months agoJob postings have at least doubled.
Shen Tao received 6 group notices to recruit actors in 5 minutes. Photo by Chao News reporter Wu Yue.
The shortage of group performances also made the Hengdian Film and Television City Actors Guild worried. Recently, a large crew asked the Actors Guild late at night that "80 group performers are needed", but only 50 people were found in the follow-up. In order to fill the vacancy, the crew can only temporarily invite special actors to play some scenes.
To this end, the Hengdian Film and Television City Actors Guild has increased the time and quota of actor passes.
Increase the time and quota notification of actors. **Dongyang Hengdian Film and Television City Actors Guild.
The reporter learned that since the beginning of this year, the crew settled in Hengdian has increased by more than 20% year-on-year, and the gap in young group performances in the first week of March is about 40%. At present, the crew needs a large number of extras, especially the shortage of young male group performances is more serious. Newly registered actors can join the crew as a group performer after completing the formalities and participating in pre-job training.
In the first month of this year, actor Zhang Xiaohua (pseudonym) from Guangdong saw itThe queue is 100 meters long, and the new actors have been lined up from the window to the outside of the building. This scene reminded him that when he first came to Hengdian last year, less than 5 of his 18 friends have left behind.
Being an actor is hard, staying up late to film is the norm, even if you appear on camera for five or six hours a day, you have to wait on the set for more than ten hours. In addition to working for a long time, Zhang Xiaohua said that many group performances did not participate in professional training and improvement because of their amateur acting skills, so they could only be tired of running around in different group performance scenes. In the long run, the monthly income of three or four thousand yuan is only enough for daily expenses for ordinary group performances.
A group performer shows income. Photo by Chao News reporter Wu Yue.
In Hengdian, doing group performances is the first step for every new actor. After that, they can be promoted to special actors and roles through exams and acting skills. Salaries are also clearly divided according to the level -
At present, the daily salary of the group performance is more than 100 yuanAccording to the current shortage of group performances, salary may also be raised. If you are promoted to a special actor, your daily salary can be increased by 3-10 times.
According to the relevant responsible person of the Actors Guild, the cumulative number of registrations of "Horizontal Drifting Actors" has reached 130,000. There have been 1,400 new actors registered this year, an increase of about 60% year-on-year. But as the demand for the crew soars, in the future, the cast gap may be even greater.
There is a shortage of group performances, attracting many young people to join them. Compared with making a living, some other group performances that already have "confidence" are very envied by "novice group performances", after all, these group performances that do not have to pay too much attention to food and clothing needs can already chase the "actor's dream" with more peace of mind.
Drifting actors".Liu Lin is from Xinjiang and was previously a civil servant. After he retired, because his daughter came to work in Pan'an, Zhejiang, he and his wife moved to live in Hengdian. In less than two years of acting, Liu Lin has starred in more than 20 film and television dramas, of which half are micro-short dramas, and he has played roles such as chairman, father, treasure master and bodyguard. Liu Lin said that he doesn't like square dancing, but he loves acting, and his life in Hengdian is very fulfilling.
Trained with Liu Lin, there areDong Shuzhi. He is the founder of a financial company in ShanghaiI just came to Hengdian for two months, saw the recruitment of the actors' guild group, and after submitting my resume, I successfully got the role of male number two after two interviews.
In the eyes of others, Dong Shuzhi has achieved financial freedomIt is the real-life version of the "boss". However, in his heart, he has had a "dream of being an actor" since he was a child. During the Spring Festival this year, Dong Shuzhi stayed in Hengdian to film and earned the first pot of gold in "Hengpiao".
One building in Hengdian can be used to shoot thousands of dramas
According to CCTV financial reports, in a building in Hengdian Film and Television City, a micro-short drama crew is stepping up shooting, lighting, photography, slides, professional equipment in place, telling, words, and positioning, and the actors are fully engaged.
It is understood that in January this year, the number of micro-short dramas recorded with the State Administration of Radio, Film and Television was 297. WhileSince the opening of a building in September last year, more than 1,000 short drama crews have filmed and created here.
Actor Zhang Xiaoming:I'm done shooting today, I'm going to set my makeup, I'm going to shoot tomorrow. The micro-short dramas are basically one after the other. Many micro-short dramas grab actors.
The current micro-short dramas are fast-paced and have many plot reversals, generally about 1 minute per episode, and basically have nearly 100 episodes. In Hengdian, in the dramas being filmed at this stage, many producers have extended the shooting cycle in order to improve the quality of short films, and the shooting mode is also changing.
Director Yu Fanhao:Now many veteran actors who used to play long dramas have begun to gradually dabble in the production of short and micro short dramas, and we have also begun to move closer to long dramas and long film and television works in terms of picture texture, lighting and photography scheduling.
According to the person in charge,The special effects of some micro-short dramas can account for more than 90%. There are more and more micro-short dramas that use full virtual scenes to build scenes and green screen keying.
The production cycle of micro-short dramas is shorter and the production cost is less. The film and television base has created a large number of scenes for micro-short dramas according to such characteristics.
Due to the relatively short production cycle and low production cost of micro-short dramas, it takes a lot of time and money to set and change scenes during the filming process, which makes many crews distressed. And since August last year,Many exclusive sets of micro-short dramas came into being in Hengdian, and there are also set props.
Pan Yeshan, the person in charge of a location filming location in Hengdian Film and Television City, Dongyang, Zhejiang:I have received up to six or seven micro-short crews a day, and the props are all ready, which can save their costs. We have scenes such as the palace hall, the hall of the mansion, the inn, the prison cell, etc. For convenience, we also did a VR location survey.
In front of a mansion hall scene, the venue rent for a single crew is 4,000 yuan a day. The person in charge of the set introduced that they have a total of 13 scenes like this, and the orders have continued in the past six months, with a total revenue of about 2.8 million yuan, and the cost is very fast. In order to meet the diverse needs of the crew, many studios are actively integrating idle space to create more well-equipped scenes.
The perfect scene type meets the shooting needs of various crews and reduces the time cost. With the arrival of a large number of micro-short drama crews, the actors in Hengdian also have more opportunities to perform.
The growth rate of the micro-short drama market is amazing
As of March 6, the highest number of single dramas is 800 million, and the number of short dramas exceeds 100 million ......This is the result of this year's Douyin boutique short drama Spring Festival file, and it is also the epitome of the real popularization of the content category of micro-short drama. Since last year, the micro-short drama seems to have pressed the development acceleration button, not only the number is large, the theme is rich, but also the content quality is more recognized, and many works have quickly gone out of the circle, and have become the focus of the first topic in the field for many days.
According to China News Network on March 1, there are currently three mainstream tracks for micro-short dramas. One is horizontal screen shooting, which is launched on the mainstream long-** platformMost of them are flat ** customized dramas, and you need to purchase platform members**. The average episode duration is less than 15 minutes, and the whole drama is less than 30 episodes.
There is also a type of micro-short that is launched on the short** platformdrama, horizontal screen and vertical screen shooting. Among them, most of the short dramas updated from the ** account are free, and the means of profit is advertising placement; Dramas produced by the platform or developed in cooperation with traditional film and television production companies are subject to payment**.
The last category is small program dramas, which are shot verticallyUsually each episode is 1 to 2 minutes long, and the number of episodes is mostly around 80-100 episodes. This type of episode requires a fee**, generally the first few episodes are free to watch, and later can be unlocked in a single episode or paid for in a full package.
According to Sanlian Life Weekly, the market performance of micro-short dramas has reached an astonishing growth rate, and data from iiMedia Consulting shows that the market size of China's online micro-short dramas in 2023 will be 373900 million yuan, a year-on-year increase of 26765%。The popular micro-short drama "Wushuang", which cost only 500,000 yuan, was recharged more than 100 million yuan in 8 days after it was launched. The a** field then gave birth to a group of popular "short drama concept stocks", and nearly 10 ** such as Chinese**, Palm Reading Technology, and Shanghai Film ushered in the rise and fall.
StillDue to problems such as vulgar plots and erroneous value guidance, vertical screen micro-short dramas are also triggering more and more frequent market supervision. As of February this year, more than 25,300 vulgar micro-short dramas and 2,420 mini-program platforms containing illegal content have been removed from the shelves. On November 15, the State Administration of Radio, Film and Television once again launched a one-month special rectification work on online micro-short dramas, and accelerated the formulation of the "Detailed Rules for the Creation and Production of Online Micro-short Dramas and Content Review".
The savage growth of the micro-short drama is about to usher in new variables. These micro-short dramas are most common in themes such as rebirth, revenge, counterattack, and hegemony, with fast plot reversal and dense storytelling. With the continuous improvement and expansion of the market,From the shoddy production of the initial amateur team, to the entry of professional film and television companiesIn just two years, micro-short dramas have rapidly iterated to high-quality products.
In fact, the core of the reason why micro-short dramas can become popular around the world is to meet the needs of ordinary people for immediate, efficient and fragmented entertainment in the busy modern society. Whether it is a "localized" adaptation or an original "export", as long as the content is of excellent quality and the emotions conveyed are real and moving, it will be loved and accepted by more audiences.
*: National Business Daily).