On March 1, the ideal high-end MPV model Ideal MEGA was launched at the 2024 spring press conference, and the car was defined as a family flagship model.
According to the news released by Li Xiang, the founder of Li Auto, the orders received by Li MEGA exceeded the order volume when L9 was launched. According to public data, the order volume of the L9 was 40,000 units when it was launched, which means that the order volume of the Ideal MEGA will not be less than 40,000.
Before the press conference, due to the large increase in the number of reservations, Li Xiang shouted to the ** business: "The current number of 5,000 yuan small orders for Ideal MEGA has far exceeded the performance of Ideal L9 in the same period in 2022, which is far exceeded." Merchants and partners, production capacity must keep up, and don't be misled by the assumption that there is no sales of high-end pure electric vehicles."
However, things have developed beyond Li Auto and Li Xiang's.
The positioning of the ideal mega is very clear, it is a family nanny car, focusing on driving for a family. Competitors in the market are BYD Denza D9, Toyota Alpha and Buick GL8. At the same time, the ideal mega has a unique advantage, that is, the appearance is eye-catching, and its bullet-shaped nose design is highly recognizable, so it is also called "land high-speed rail".
However, just a few days before the launch of the ideal mega, a netizen posted that he met the MEGA team in the basement, and under the dark black and white tones, the "coffin car" phenomenon formed at the rear of the team caused heated discussions on the Internet.
Later, some netizens photographed a row of megatail troops in a vacant lot, which was similar to what netizens in the underground garage saw.
In a few days, the unique shape of the tail of the ideal mega caused the Internet to boil, and it suddenly went from "land high-speed rail" to "coffin car". We don't know if there is someone behind it, but it is indeed a big blow to the ideal car.
Due to the fermentation of various factors in the early stage, on the day of the listing of Ideal Mega, the U.S. stock of Ideal Auto fell 510%。On March 4, Li Auto's Hong Kong stock fell 1071%, during which the market value evaporated by more than $7.7 billion. As of March 6, Ideal MEGA has been on the market for 5 days, but it has not yet officially announced its sales data. There are third parties**, the refund rate of Ideal MEGA has reached 10%-15%, and some people even speculate that its refund volume is as high as 10,000 units.
The ideal MEGA, which was originally pinned on by Li Auto, has become the fuse of the company's *** and the impact of high-end MPV, which Li Xiang could never have imagined.
Since many people are not satisfied with the tail of the ideal mega, they should start with the tail of the car. First of all, you can design a tail trailer and splice it with the tail of the MEGA to form a new shape. This shape not only avoids the original bad associations, but also can use this trailer to load more items, making it more convenient for the family to travel. Secondly, the rear modification kit can be customized according to the needs of customers, so that the styling can also be optimized.
Designing a tail trailer and a tail modification kit are 2 tricks that can decipher the bad associations of the ideal MEGA.
Summary: The controversy caused by the ideal mega is still fermenting. In any case, the business belongs to the business, and the pattern belongs to the pattern. It is hoped that commercial competition will not affect the development of independent car brands, after all, Li Auto is also the first car company to achieve profitability among the new independent car manufacturers, and it is also the first to seize market share from joint venture cars in the mid-to-high-end SUV. All car companies must have a big picture, give up the bad competition thinking, and jointly promote the development of the industry.