With the increasingly fierce competition in the new energy vehicle market, major brands have shown their killer features. On March 1, BYD once again led the market trend and launched the new Song Pro DM-i Glory Edition, with a very competitive starting price of 10980,000 yuan, setting off a new wave of "electricity is lower than oil". And almost at the same time, Tesla was not to be outdone, and launched a blockbuster discount for Model 3 and Model Y models, with a maximum discount of nearly 350,000 yuan, intending to seize more share in the new energy vehicle market.
Since February, BYD has successively launched a number of "Glory Edition" models with the trend of "killing madness", which not only attracted the attention of consumers, but also sparked heated discussions on the Internet. Some netizens jokingly said that BYD is "directly lifting the floor", showing its strong product power and market competitiveness to the market with a very sincere strategy. The launch of the Song Pro DM-i Honor Edition will undoubtedly further consolidate BYD's leading position in the new energy SUV market.
At the same time, Tesla's price reduction strategy is particularly aggressive. Since January 12, Tesla has adjusted the price of the Model 3 Y, ranging from 6,500 to 15,500 yuan. After entering February, Tesla has launched limited-time discounts one after another, including limited-time existing car insurance subsidies, time-limited existing car paint*** and limited-time cash car financial low interest. The superposition of these preferential policies makes it possible for consumers who take the new Model Y car before the end of March to enjoy a maximum of nearly 350,000 yuan discount.
Tesla's price reduction strategy is not accidental, and there is a profound market logic and industrial support behind it. The research report of China Galaxy ** Research Institute pointed out that the decline in the cost of upstream lithium resources and processing fees provides Tesla with more room for price reduction. At the same time, Tesla's industry-wide cost control ability has also effectively alleviated the pressure brought by price cuts. However, continued price cuts will also compress Tesla's profit margins to a certain extent, which is undoubtedly a test of its long-term profitability.
From the perspective of consumers, whether it is BYD's "electricity is lower than oil" strategy or Tesla's price reduction tide, it is a market feast. They not only provide consumers with more choices, but also promote the healthy development of the entire industry while promoting the competition in the new energy vehicle market. In the future, with the continuous progress of technology and the further reduction of costs, we have reason to believe that the new energy vehicle market will present a more colorful competitive pattern.
To sum up, the market strategy of BYD and Tesla is not only a competition between brands, but also a microcosm of the development of the new energy vehicle market. They jointly promote the prosperity and development of the new energy vehicle market in different ways. And for consumers, this is undoubtedly the best era, a new era full of infinite possibilities and challenges.
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