Why Start a Content Marketing Program?
Brands are providing a new model for marketers to engage with customers across different buying journeys by providing educational content, delight, and practical knowledge, and this model is being validated. According to HubSpot data, providing the right content to users at different stages can increase conversion rates by up to 60%.
Correspondingly, most marketers don't have the mindset and process to build this model. Except for a small number of enterprises, content marketing has a special process and division of labor, and most B2B enterprise content is still separated from the entire marketing department, and only assumes a single brand or drainage responsibility, which leads some people to put forward the "content uselessness theory".
It's time for content marketers to step up and change that. Content marketing must change its role from a support role to a partner in sales and customer success, becoming one of the main drivers of customer acquisition and driving users to conversion.
*: Fun. Baichuan.
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