As Xiaogu said, Kuaishou e-commerce has completed explosive growth and original accumulation, and it is extremely important for all ecological partners involved in Kuaishou e-commerce to recognize that the era of mutual operation has ended, and now is the era of competitive strategic thinking and professional, systematic and refined operation. The victory at this stage lies not only in cognition, but also in the calming and upgrading of the other party's understanding, practice, selection and organizational ability.
Looking back on the establishment and development of the service provider system, on July 22 this year, at the Wind Maker Service Provider Conference, we put forward the positioning of Kuaishou e-commerce service provider for the first time, which is to improve the growth efficiency of anchors and merchants on a large scale through professional services and industrial collaboration among merchants, anchors, brands and industrial belts under the dual supply form of live broadcast e-commerce. To this end, we have sorted out the "five forces" model and value flying theory of live broadcast e-commerce service providers.
Since July, we have spared no effort to help service providers complete the construction of their own five professional capabilities, because we believe that as a service provider of Kuaishou e-commerce. It not only entrusts the ability of traffic marketing and live broadcast operation. And it is necessary to have the ability of the Lord to support and dissolve. The integration of these three capabilities can make the demand side of the service provider relatively stable, and the other two cornerstone capabilities, ** shoes and service performance, bring direct profits to the service provider. The efficient collaboration between the demand side and the supply side constitutes the flywheel of value growth for the long-term sustainable growth of service providers.
The full-chain live broadcast e-commerce operation capability represented by the "five forces" model is the core competitiveness of Kuaishou e-commerce service providers
In the past six months, the ** hand mode has gradually shown a deterministic effect after many practices. With the help of the best hands, many businesses have broken through the bottleneck and achieved cross-cycle growth. These cross-cycle growth anchors can increase their GMV by more than 2 times in a single game, up to 10 times or even more than ten times, with an average increase of nearly 40,000 fans in a single game.
We realize that in order to help service providers cultivate more first-class teams, consolidate the internal organizational capabilities of service providers, and accelerate the growth efficiency of service providers, a complete set of workbooks is needed to prepare for the entry and growth of first-class players. To this end, we have integrated the current experience and lessons of the first session to form the first "cross-cycle - first-class hand-to-hand friend". It is also a red treasure book for the growth of the first hand, which is suitable for every partner who is interested in the direct e-commerce business to read at any time.
The process in the workbook is clear and the cases are detailed. Through a series of tools of Kuaishou e-commerce, we diagnose growth pain points for anchors and merchants, formulate cross-cycle growth plans, create 5·a·b-level marketing activities for anchors and merchants, and focus on the 7 strategies of single live broadcast sessions, such as product composition, arrangement, short content, live broadcast warm-up, traffic delivery, live broadcast rhythm control, and building weir products, and ensure the realization of live broadcast goals from 5 aspects: product framework, wheat saving, on-site organization, traffic delivery, and emergency plan, and gradually make up for the shortcomings of anchors and Yujia in stages. Help them achieve sustainable cross-cycle growth.
Of course, the growth path of a qualified ** hand not only needs to be based on the map, but also needs to be continuously practiced and iteratively upgraded in the slow market direct division sessions serving anchors and merchants.
Future. The "Spanning Cycle Handbook" will also be continuously updated and selected to include richer and more diverse cases and practical practices**. We believe that through the cultivation of first-class players, service providers can complete the upgrading of their own organizational capabilities, create the core competitiveness of Wulimu, and complete the changes in the development stage of specialization, systematization and refinement of live broadcast e-commerce, and finally win.
*: Kuaishou e-commerce.
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