In the 2023 market share ranking of Chinese smartphone brands released by Canalys, the results are quite topical. With its strong brand influence and product strength, Apple's mobile phone won the annual championship for the first time.
At the same time, domestic mobile phone brands such as OPPO, vivo, and Honor also performed well. Of course, in the fierce competition, there are also old mobile phone manufacturers such as Xiaomi and Huawei that have performed poorly and their market share has declined.
Apple took the first place of the year with a 19% share, mainly due to the strong performance of the iPhone 14 series, especially flagship models such as the iPhone 14 Pro played a key role. The most interesting highlight of the iPhone 14 Pro is the "dynamic island" that Apple fans are happy about.
This is the display area around the front camera that can be transformed in real time, it displays information such as time, notifications, and all kinds of interesting interactions with facial recognition. This small black cutout brings a distinctive personality and agility to the iPhone 14 Pro, and has become a benchmark innovation that drives its strong sales.
With a market share of 16%, OPPO ranks third in China's smartphone market. This is inseparable from OPPO's great progress in the high-end mobile phone market of more than 1,000 yuan. Among them, the hot sale of Find N3 folding screen mobile phones is particularly crucial, making OPPO the No. 1 brand in the domestic small folding screen market share.
The reason why this mobile phone is so popular is mainly because it is a folding screen mobile phone, but it is very durable, and the internal and external dual screens are seamlessly interconnected, and the folding screen has strong drop resistance, and it is not afraid to fold 400,000 times. Regardless of the internal and external screens, the size and resolution are perfectly suited to the needs of use. Coupled with the configuration of high-end chips, there is no pressure to take photos and record **.
Among the purely domestic brands, vivo still ranks first among domestic brands with a market share of 16%. This is the third consecutive year that vivo has ranked first among domestic brands, which fully proves that it has gained obvious advantages in product strength and channels.
In terms of independent research and development, vivo has also made great progress, and its "blue technology" technology matrix covers AI, chips, algorithms and other fields, providing strong support for products, and is expected to achieve greater results in the high-end flagship market.
In many of the lists, Xiaomi and Huawei have seen a decline in their smartphone market share in China. The annual growth rate of Xiaomi's market has dropped sharply to 8%, ranking first from the bottom, and Huawei has fallen directly out of the top five.
This fully shows that the two old mobile phone manufacturers are facing an urgent need for transformation and upgrading. The Xiaomi 14 series configuration is actually pretty good, with the top hardware, but the overall performance hasn't kept up.
It may be a problem in software tuning, which leads to the potential of the top hardware not being fully released, and the running score result is not ideal, but this can be improved by optimizing the mobile phone system.
If Xiaomi works hard at the surging OS level, improves the smoothness of the system, and solves many compatibility problems, I believe that the performance will definitely meet the expectations of some users. That's when the top-of-the-line configuration comes into play.
Huawei's situation is more complicated, its latest release of the Mate 60 series, although it still uses self-developed chips, but it has restored the first-class relationship to ensure production capacity, but after all, the GPU of self-developed chips, and AI computing efficiency are still slightly ahead of opponents, but under the self-developed HarmonyOS optimization and optimization.
The overall performance of the Mate 60 is still enough to compete with other Android flagships. It is foreseeable that Huawei will continue to accelerate the iteration progress of self-developed high-end chips, and with the joint integration and improvement of software and hardware, the new Mate series products in the future are expected to further narrow the gap with competitors and maintain market vitality for Huawei's mobile phone business.
From the above inventory, it can be clearly seen that the upgrade of consumer demand from functional to emotional has also made it significantly more urgent for mobile phone brands to meet this change through technology and product innovation. This will undoubtedly promote China's smartphone ecology to a new level and bring more surprises.