Fengxiang rises, and Shaanxi wine is revitalized. On the occasion of the arrival of the Lunar New Year, Liulin Wine joined hands with Sina Shaanxi to create an interactive topic Liulin Wine Sends You Good Luck in the Year of the Dragon, brewing good hopes and New Year's blessings in a glass of good wine, and conveying the holiday blessings of "Liulin Sending Blessings and Inheriting Phoenix Fragrance" to netizens. As soon as the topic was issued, it triggered extensive interaction among netizens, and the total number of activities was as high as 32.66 million+, which once again set off an upsurge of online communication in the New Year of Liulin Wine.
This New Year marketing campaign uses the words "Spring Festival couplets" and "Fu" as the content carrier, and uses the vivid language of Spring Festival couplets to express the good wishes of the New Year in various forms such as topic activities, cultural series posters, and Weibo hot searches, so as to convey the brand culture of Liulin Liquor to consumers in the strong atmosphere of the Chinese New Year.
Create an exclusive series of posters to detonate the topic of culture out of the circle
For a long time, Liulin Liquor has taken the inheritance of "Fengxiang liquor culture" as its own responsibility, and brewed good hopes and sincere blessings in a good glass of wine.
To this end, Liulin Liquor took the lead in this Spring Festival marketing with a series of posters of "Liulin Liquor New Year Culture" to send the beautiful New Year wishes of the Year of the Dragon to the majority of netizens, and empower brand communication while conveying beauty.
The calligrapher's handwritten couplet sends blessings, and netizens actively interact to win gifts
From January 23rd to January 28th, Liulin Liquor's official Weibo brand moment interactive area was launched, and Liulin Liquor and Shaanxi Calligraphy Association launched the "Shaanxi Famous Calligraphers Handwrite Your Favorite Spring Festival Couplets of the Year of the Dragon and Blessing Words to Your Home" Weibo activity, Li Cheng, Chen Xu, Song Wenchao, Ma Bifeng, Luo Junjie 5 well-known calligraphers sent New Year blessings to netizens.
Netizens spread content related to the Liulin Liquor brand by following, sharing posters and posting Weibo to participate in the interaction, and the accumulated heartbeat value can participate in the drawing of calligraphers' handwritten exclusive couplets and blessing characters to win brand gifts. In the end, the cumulative brand heartbeat value reached 610,000, far exceeding the expected number.
At the same time, the "Liulin Wine Customized Spring Festival Couplets to Send Blessings" activity was launched to send netizens exclusive customized New Year couplets to famous artists. From January 22nd to January 29th, during the launch of the event, netizens participated in the interaction with topics and shared their own New Year couplets for the Year of the Dragon, @陕西美食, @西安身边事, and @陕西旅游 Weibo accounts were synchronously publicized and promoted to boost the spread of the event, with 17.76 million topic reads and 8,382 interactions, and the brand popularity continued to rise.
In this event, Liulin Liquor and five famous calligraphers handwritten exclusive couplets and blessing characters have been unanimously praised by netizens!Netizens have said that this time to send couplets and blessing characters, not only let the majority of netizens experience a strong New Year blessing, but also let netizens feel the breadth and profundity of calligraphy art, experience the style and charm of calligraphers, and also more deeply feel the original intention of Liulin Liquor to revitalize Shaanxi wine and promote traditional culture!
Say goodbye to the old and welcome the new to celebrate together, ride the wind and waves and move forward. As one of the main Fengxiang liquor brewing enterprises in Shaanxi, Shaanxi Liulin Liquor Group has always adhered to the development concept of "integrity, inheritance and innovation", adhered to the corporate vision of "brewing a good wine for the world", and continued to enhance the brand image and promote the efficiency of the enterprise with innovative industrial model, unique brand culture and rich brand activities, which not only made great contributions to the cultural development of Fengxiang liquor, but also wrote a singing and crying "Legend of Liulin" for the majority of liquor peers. In the future, Shaanxi Liulin Liquor Group will continue to take "innovation leading, mutual benefit and win-win" as its purpose, concentrate and work hard, and create a beautiful business card for Shaanxi liquor industry while promoting its own high-quality development!