**: National Rural Industry Integration and Development Alliance.
The 24th Annual Conference of Yabuli China Entrepreneurs Forum was held on February 21-23, 2024. The theme is: "Building a New Development Pattern and Promoting High-quality Development". Gao Pengxiang, executive vice chairman of the National Rural Industry Integration and Development Alliance and founder of Fudekang GroupHe attended the forum on "The Road of Agricultural Transformation and the Comprehensive Revitalization of Northeast China", and shared how to innovate the agricultural management system and mechanism, develop moderate-scale operations, build a new agricultural socialized service system, and promote the high-quality economic development of Heilongjiang under the rural revitalization strategy.
This timeThe New Agriculture Forum is co-sponsored by the Yabuli Forum Secretariat and the National Alliance for the Integrated Development of Rural IndustriesGao Pengxiang, founder of Fudekang Group, Leng Youbin, chairman of China Feihe, Liu Chunxi, executive president of Inner Mongolia Yili Industrial Group, Sun Tong, chairman of Brick (Suzhou) Agricultural Internet Co., Ltd., Li Zhi, founder of Lasso Biology, and other guests put forward many constructive suggestions on how to promote the revitalization of Northeast China.
In order to effectively connect small farmers with agricultural modernization, a sound third-party socialized service system is needed, and the future path of agricultural modernization with Chinese characteristics is to promote high-quality development by a new type of socialized subject dominated by leading enterprises, and leading enterprises such as Feihe and Yili will provide sound third-party socialized services. Fudekang Group has been linking small farmers at the production end of agricultural products for a long time, especially entering the market through product circulation, so what is the transformation path of Fudekang?
Pictured: Gao Pengxiang, founder of Fudekang GroupGao Pengxiang:I was born in the countryside since childhood, so far I still have more than 200 days a year is at the forefront of agricultural production, at the beginning of my establishment of Fudekang, the main concern is "how to solve the problem of human food safety and health", the key point to solve this problem is that we have good raw materials, so where do raw materials come from? First, the supply side is guided by health demand, so the source of supply is the resource endowment, Heilongjiang has a vast black soil, and the unique production factors determine the natural advantages of Heilongjiang's agricultural products; Second, the combination and collocation of production factors determines the efficiency of productivity, in order to better organize and improve the production materials, Fudekang Group can provide a high-quality and perfect service system to help production factors play a full role; Third, in the process of entering the market, by increasing the added value of the product, it not only guarantees the income of the production end, but also enhances the market share and higher consumer satisfaction.
In order to better serve farmers, Fudekang Group follows three key logics in the entire agricultural production process: production logic, service logic, and value-added logic, which are interrelated and jointly promote the sustainable development of agricultural production. First of all, the production logic is the core of large-scale agricultural production, which includes a series of production links such as seed selection, sowing, management, and harvesting, aiming to ensure the healthy growth and high yield of crops. Under the guidance of production logic, farmers will choose suitable crop varieties according to soil, climate and other conditions, and adopt scientific planting methods and management measures to improve yield and quality.
Secondly, service logic is an important support in agricultural production. This includes providing technical, market, and information services for agricultural production to help farmers solve problems in production and improve production efficiency. For example, agricultural extension departments can provide farmers with guidance and training on planting techniques; The agricultural product sales platform can help farmers expand market sales channels; The agricultural information service platform can provide farmers with information services such as market standards, policies and regulations.
Finally, increasing the logic of added value is an important goal of agricultural production. Through deep processing, fine processing and other methods, the transformation of raw agricultural products into high value-added products can improve the market competitiveness and profit margins of agricultural products. For example, processing fruits into juices, jams and other deep-processed products; Grain is processed into flour, rice, and other refined products. These high value-added products can not only meet the diversified needs of consumers, but also bring higher economic benefits to farmers.
Fudekang Group has been deeply engaged in the field of agricultural socialization services for many years, and its core purpose is indeed to solve the problems of standard formulation, standardized production and process system construction in the production process of agriculture. After 18 years of time, it turns out that we have done it. These problems are of great significance for improving agricultural production efficiency, ensuring the quality of agricultural products, and promoting agricultural modernization.
In the first stage, in the era of the land guaranteed dividend system, Fudekang has begun to participate in the establishment of cooperative relations with farmers to jointly carry out agricultural production. This cooperation model provides farmers with a stable income guarantee, and also lays the foundation for Fudekang in the field of agricultural socialized services. With the deepening of cooperation, Fudekang has gradually entered the second stage, that is, the people bring land to cooperate with the group. At this stage, Fudekang not only provided technical support and market channels, but also helped farmers establish a more complete production process and standardization system, thereby improving the yield and quality of agricultural products. In the third stage, Fudekang began to fully participate in the comprehensive service link in the socialized service system. This includes providing farmers with a full range of technical services, marketing support, financial services, etc., to help farmers better adapt to market demand and improve agricultural production efficiency. At the same time, Fudekang Group also actively participates in the construction and improvement of the agricultural industry chain and promotes the integrated development of agriculture and other industries.
Agriculture is not only a production activity, but also a way of life and a life scene. There is a huge potential and market space in the agricultural industry, and my own mission is to continue to work in this field. Although the current front-end added value of China's agricultural production is relatively low, but by improving the back-end production capacity and industrial chain integration, the overall promotion and development of the industry can be realized. At the same time, it also focuses on the fields of human resource cultivation, information technology, investment, professional technology extraction and deep processing, so as to comprehensively enhance the overall competitiveness of the agricultural industry.
In the future, I will lead Fudekang Group to continue to promote agricultural modernization and industrial chain upgrading to meet people's needs for healthy food and a better life. I believe that through continuous efforts and innovation, continuous optimization of service models and improvement of service quality, agriculture will become a new field that people yearn for and make greater contributions to the prosperity of the country and society.
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