This year's Spring Festival stalls, 8 days 8 billion box office.
The total box office last year was 6.7 billion, compared with 6 billion the year before, an increase of nearly 20% not only set a new record, but also signaled the official opening of a new era after the epidemic.
This is really not blind optimism, you watch the just-released movie "Removing Three Evils Around the Week".
Theaters and streams were released simultaneously, and piracy swept the entire network on the afternoon of the movie's release, and people could watch it without spending a penny.
But the cumulative box office of "Three Evils" in 2 days was as high as 83.98 million, and today it easily broke 100 million.
This kind of achievement can be said to be a slap in the face of all the **.
When the movie was first released, ** only gave about 200 million results, but after two days of explosive growth, it has now risen to 3600 million or so, close to 400 million.
A Taiwanese movie without much publicity, and even in the case of the original film casually on the Internet, it still created a box office miracle.
But does this prove that the theater chain has exploded?
Not necessarily. Just when Ruan Jingtian was killing the Quartet in theaters, a famous star was deflated at the beginning of 2024.
Zhang Jin
"Strange Knife".
In a corner where no one noticed, Zhang Jin's new movie was released.
This is a costume action movie, starring Zhang Jin, Geng Le, Xia Meng, Jiang Luxia, in addition to Liu Hua, Feng Lei, Liu Fengchao.
And the most surprising thing is the childhood memory of Zhu Shimao.
The cast is very luxurious, and the behind-the-scenes team is even bigger.
Director Li Wei is Zhang Yimou's royal assistant director.
has participated in works such as "On the Cliff", "One Second", "Solid as a Rock", and it can be said that almost all of Zhang Yimou's movies in recent years have his credit.
And screenwriter Li Meng and Zhang Yimou have just ended their cooperation, and "Article 20", which is currently dominating the screen in theaters, is written by her.
is an assistant director of Zhang Yimou and a screenwriter of "Article 20".
The union of these two people, even if they can't come up with a "Article 20", should be "Article 10", right?
But the performance of "Strange Knife" is not even a "chicken".
On March 2, the movie "Strange Knife" was officially released in theaters.
Compared with the box office of more than 2 billion yuan in "Article 20", it didn't even make up a decimal point.
The box office of the premiere was only 160,000 on the whole day.
Yes, you read that right, it's 160,000.
Even the single-day account sharing of many big online movies can't compare.
"Strange Knife" ranked 15th on the day of its release, and you need to pull a long progress bar to find this film, and even copycat horror films like "Room 6 at Midnight" didn't win.
As of press time, the film was released for 2 days, with a cumulative box office of 3070,000, and only 7,939 people in the country have watched this film.
According to the 36% sharing ratio, the film party only has a revenue of about 100,000 yuan.
This amount of money is not enough to pay a deposit to the actor, right?
But to say that the box office is not good because of the collapse of word-of-mouth, but the word-of-mouth of this film is not bad.
Open the comment area of this film, and what catches your eye is a four- or five-star praise, full of yellow stars, netizens mostly use "cool, burning, fried, and real play" to describe it, from the perspective of action movies, it can definitely prove that it is worth the money.
This film tells the story of the alternation of the two dynasties, the world was in turmoil, the king of Qi sought power and usurped the throne, and secretly killed the prince's heir.
Zhang Jin played the charcoal seller "Tian Anye" is highly armed and was once the head of the Modao Army, but he was involved in disputes by chance, and joined forces with the prince's old department "Qin Gu" (played by Jiang Luxia).
Together, they fought against the court killers and escorted the prince's widow out of Luoyang City.
And Geng Le plays the role of "Zhang Xuqing", the commander of the Fei Army, who was ordered to dispose of the prince's widow.
Because the enemy is in the dark, Zhang Xuqing laid 3 lines of defense on the way out of Luoyang City, which are divided into Dunhua Fang, Xiushan Fang, and Jiashan Fang.
It's a bit like Bruce Lee's "Game of Death".
The plot of the film is simple and straightforward, and the character attributes are also very distinct, from the perspective of the script, although this film is set in ancient times, it also has the fast-paced style of "Article 20".
What's even more interesting is that this film also tries to explore another important element of antiquity-
Mo knife
This legendary divine soldier who only knows his name but does not see him, and this is also the origin of the title "Strange Knife".
According to director Li Wei at the press conference, in order to meet the expectations of weapon fans, this film also specially created a "real Mo knife", and even designed a complete set of action logic for Mo Dao.
Let's talk about the action.
Zhang Jin and Jiang Luxia, a "suit" and a "female dragon".
The male and female pairings of the protagonists are the bottom of the film's action level, and almost 80% of the one-minute trailer is action, which can be seen.
Geng Le, who has not been seen for a long time, is also a big surprise in the movie, but what is even more surprising is Zhu Shimao, who plays the king of Qi.
I haven't seen him for decades, captain Zhu Shimao is still in good spirits, and even has a posture of not being angry and arrogant, for the post-90s and post-80s, just seeing him can be worth the ticket price.
But the facts are right in front of you
Strange Knife lost.
In order to save the movie, Zhang Jin can be said to have worked hard, not only swiping the screen frantically on personal social media, but also following the filmmaker all the way to participate in the roadshow.
He even put down the pride of the warrior and picked up the microphone to show his singing voice.
But no matter how much you toss, the movie won't be much better.
And this pot has to be carried by Zhang Jin himself.
Action movies have a strong stylistic imprint, and in general, people are attracted to the protagonist in an action movie.
Just like Jackie Chan, Jet Li, and Donnie Yen, the protagonist often affects the style of the whole movie, and determines whether the audience buys tickets.
And Zhang Jin's attraction is really not much.
The first time Zhang Jin experienced the feeling of fame was in 2013 Wong Kar-wai's "The Grandmaster", in which he played the villain "Ma San".
With this role, Zhang Jin won the Academy Award for Best Supporting Actor.
This is the first award in his life, from stand-in to supporting role, from behind the scenes to in front of the stage, up and down for a lifetime, Zhang Jin finally felt the heat under the spotlight.
2 years later, Zhang Jin starred in "Slaying the Wolf 2".
This movie brings together Wu Jing, Tony Jia, and the two major stars of China and Thailand together, and they are all the best periods of peak physical strength.
But both of them are decent, and the villain is Zhang Jin alone.
In the film, Zhang Jin combed his oily hair, wore a black suit, his body was straight and neat, and he beat Wu Jing and Tony Jia to the point where he was powerless.
The famous villain actor Zou Zhaolong said:
It's not that I need Jet Li, it's that Jet Li needs me. ”
The existence of the villain has a certain contrast with the protagonist, as if the only one who can fight Jet Li is Zou Zhaolong, then Zhang Jin alone vs Wu Jing + Tony Jia, this combat effectiveness is still good?
Later, "Kill the Wolf 2" got 5The box office of 5.9 billion is even higher than Louis Koo's third part, and the image of Zhang Jin in a suit is also remembered by the audience and given a nickname"Suit**".
After Slaying the Wolf 2", Zhang Jin played Zhang Tianzhi in "Ip Man 3", and the box office of the movie reached 76.9 billion.
Later, Huang Baiming, who smelled a business opportunity, found Zhang Jin and opened a single line to shoot "Ip Man Biography: Zhang Tianzhi" for Zhang Jin, which was Zhang Jin's first starring movie.
Box office 13.1 billion, which is nothing to blame for a small cost.
But what Zhang Jin didn't know was that this 1How many of the 300 million are the dividends of "Ip Man".
Later, Huang Baiming concocted the same method and tailored the movie "Kowloon Undefeated" for Zhang Jin, and even spent a huge amount of money to invite the famous MMA player "Anderson Silva".
As a result, this movie has no IP blessing, no dividends to rub, and pure Zhang Jin is the main pillar-
The box office is only 18.77 million, a certain petal is 3 points, and it is listed as a famous ** of the year.
After Kowloon Undefeated, Zhang Jin's resources plummeted.
After making a cameo in "Ip Man 4" the following year, he had no works for the whole year in 2020, and in 2021, he participated in "Brother Who Overcame Difficulties" and immediately took over a movie "Wolves".
As a result, the thunder was heavy and the rain was small, and the box office was only 28.68 million and it was hurriedly offline.
It is said that whether an actor is popular or not, it depends on whether he brings it in his life or not, and the audience's eyes determine everything.
But obviously, Zhang Jin does not have this "eye edge".
The cruel thing is that although the previous two movies were tragic, they had finally crossed the tens of millions level, but now this "Strange Knife", not to mention tens of millions, even millions are unknown.
Ay. The climax of life comes suddenly, and it goes in a hurry.
In a flash, ten years have passed since the dazzling night of the Academy Awards, and Zhang Jin has also fallen from a hot "suit" to box office poison.
really responded to the words of the uncle of "Flowers"-
The Empire State Building in New York takes an hour to run from the bottom to the top floor, but it only takes 8:08 to jump from the roof. ”