On March 7, Beijing time (March 7, Eastern time), Bilibili announced its unaudited financial results for the fourth quarter and full year ended December 31, 2023. According to the financial report, the total annual revenue of Station B in 2023 will reach 225RMB300 million, of which total revenue in the fourth quarter reached 63500 million yuan.
In 2023, while ensuring the high-quality growth of users, Bilibili will continue to improve operational efficiency and convert high-quality traffic into commercial income. In the fourth quarter, the average daily active users of station B exceeded 100 million, and the average monthly active users were 33.6 billion, with an average daily usage time of more than 95 minutes.
Advertising and value-added services still carry the revenue banner of station B. In the fourth quarter of 2023, advertising revenue increased 28% year-over-year to 19300 million yuan; The value-added services business generated revenue of 28600 million yuan, a year-on-year increase of 22%. From the perspective of the whole year, in 2023, the advertising revenue of station B will be 64100 million yuan, a year-on-year increase of 27%; Value-added services business revenue reached 99100 million yuan, a year-on-year increase of 14%. Net operating cash inflows in the fourth quarter were 6RMB400 million, and achieved positive operating cash flow for the full year.
Chen Rui, chairman and CEO of Bilibili, said that he is confident that he will achieve positive profits in Q3 of 2024 and start to make profits. Chen Rui said that the most important task of Bilibili in 2024 is to achieve the goal of profitability, continue to strengthen its commercialization capabilities, further optimize gross profit margins, and reasonably manage expenses. The second is to maintain the healthy development of the content ecosystem, and this year will focus more on the discovery of high-quality up owners and the improvement of activity, so as to provide smooth monetization channels for more high-quality up owners.