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Since TikTok launched the "full custody model", cross-border e-commerce has also ushered in a great development, and it is not uncommon for sellers to quickly explode orders. There is even a product (Gurunanda Cocomint Pull Oil) that has been built from scratch and has sold more than one million pieces on TikTok, successfully becoming the best-selling product in the market category.
And stepping into 2024, TikTok Shop has also launched a new one"Industrial Belt 100 Plan".Through the combination of industrial belt and cross-border e-commerce, it aims to create global explosive products and help the industry go overseas.
Specifically, TikTok Shop plans to lay out more than 100 industrial belts in 2024, including Guangzhou Panyu Apparel Industrial Belt, Shenzhen Electronics Industrial Belt and Yiwu Small Commodities ** Industrial Belt. Activate the advantages of "industrial belt x traffic", so that businesses in the industrial belt can better enter the international market.
However, B2C products may be able to rely on TikTok to get out of the circle, and there is even a full custody model to help store operations, plus TikTok Shop's latest "Industrial Belt 100" plan to supportWhat does B2B brands rely on to go overseas?
Some people may say, rely on the brand itself.
This sentence is true, most of the reasons why B2B brands cross borders are because the domestic market is too "involuted" and the development space is narrow, so they will seek the development of the international market and expand their global influence at the same time.
But for TikTok, in fact, most brands are blind people crossing the river, online operation tutorials abound, but there are not many successful cases.
Even Dongfang Selection needs to release recruitment information in advance and recruit TikTok operation personnel before entering TikTok; Before crossing the border in Southeast Asia, the Three Sheep Network needs to raise an account in advance, and then carry out a joint live broadcast with Singaporean local talents to ensure that the cross-border activities are foolproof.
This is true for big brands, let alone other brands?
So to speak"What does the B2B brand rely on to go overseas".In fact, there is another answer, and that isOverseas marketing service provider
This kind of service provider has been deeply cultivated in TikTok all year round, and is more sensitive and detailed than ordinary people in terms of changes in platform policies, which can help merchants achieve more autonomy.
After all, all businesses in this world only have two points, products and traffic.
With traffic, even if the product is almost there, it can still be sold.
This applies to both B2B and B2C businesses.
And if you want to collect traffic overseas, TikTok and Google search are two points that cannot be avoided.
TikTok's huge traffic pool can drive the increase of Google search volume, and the increase in Google search volume indirectly provides traffic for the brand's social media account, forming a virtuous circle, whether it is getting customer inquiries or selling goods, you can achieve good benefits.
But again, even though the truth is very simple, it is not necessarily easy to do, there are still a thousand Hamleys in a thousand readers, and there is a gap between the actual operation of TikTok.
Just like the product I mentioned at the beginning, the Gurunanda Cocomint Pull Oil, which has reached 1.2 million sales since its launch on TikTok Shop in the United States, and more than 100,000 units per week, which is even unrepeatable in the eyes of other brands.
That's why I said earlier that it is recommended that cross-border enterprises that go overseas through TikTok try to cooperate with agency operation service providers, even if they can't perfectly replicate successful cases, but it's better than a blind man touching an elephant.
However, there are real and false agency operators on the market, and they must be carefully reviewed before cooperating. With such a big tuyere, it is common for fish to be confused.
In the future, cross-border e-commerce will be a state of pluralism and symbiosis, and TikTok will inevitably become an important way for cross-border to go overseas from the current situation. At this time, cooperating with the agency operation service provider, not to mention that you can definitely climb to the peak, at least take the road that the predecessors have walked.
If you want to know more about B2B marketing methods, pay attention to *** Rabbit Gram going to sea