In the spring season, the clothing industry is waking up like a dream, and the business boom is gradually heating up. On February 29, Guangzhou ushered in a grand apparel industry event, that is, the Magnetic Engine 2024 apparel industry spring and summer new press conference. This conference is like a grand celebration, bringing together many industrial belt businesses, businessmen and partners to jointly promote industry trends, trends and operators who have achieved business leaps. Kang Le, the person in charge of the merchant business of Kuaishou Magnetic Engine, attended with the official team and brought a full of dry goods to the merchants.
At the meeting, a detailed report revealed the trend of the apparel industry and the new trend of consumption. In recent years, the number of users interested in clothing has continued to grow, and they not only enjoy new content forms such as short ** and live broadcast, but also pay more attention to personalized dressing experience and the consumption concept of "pleasing oneself". In particular, it is worth mentioning that the peak of live broadcast in the apparel industry occurred in early spring, taking 2023 as an example, from January to May, the live broadcast volume of the apparel industry increased by as much as 32% year-on-year. This data not only shows the huge potential of clothing live streaming, but also points the way for merchants.
In spring and summer, women, 31-40 years old and new line users have become the core group of clothing consumption, among which ** occupies an important position in various categories in spring and summer. Based on this data and user preference analysis, Kuaishou Magnetic Engine provides a series of suggestions for merchants. In terms of category selection, pants, T-shirts and dresses have become the key categories, while the sunscreen clothing category is also worth paying attention to. Merchants can start with fashionable casual and simple sports styles to create clothing products that are more in line with consumer needs.
As a platform, Kuaishou Magnetic Engine has always been committed to providing all-round support for merchants. At the press conference, Wu Chenghai, an expert in the operation of Kuaishou e-commerce industry, introduced in detail the various policies and support provided by the platform for merchants. From traffic support, advertising incentives to marketing resource expansion and exclusive operation support, Kuaishou has created an all-round and multi-level win-win ecology for merchants. In particular, Kuaishou has launched a traffic support program for new merchants, and high-quality new merchants can receive up to 1 million advertising subsidies. In addition, traffic subsidies will be strengthened through the Fuyao plan, and traffic incentives will be given to customized large farms. These measures not only reduce the operating costs of merchants, but also provide a strong guarantee for their rapid growth.
In order to help merchants improve their business capabilities, Kuaishou also organized a special business empowerment training meeting. Benchmark merchants from the **, comprehensive clothing, mother and child, jewelry and jade industries shared their platform management experience. These experiences cover many aspects such as industry insights, commercial traffic logic, cold start methods, product introductions of new platform tools, and underlying logic, providing valuable references for new and existing merchants. In addition, Kuaishou also helps businesses in the industrial belt to gain popularity through various forms such as online marketing venues. It is reported that the "Hand in Hand to Weave Industrial Belt Business Assistance Plan" will also land more activities in other cities across the country, explore more outstanding businesses, empower businesses, and jointly promote the prosperity and development of the apparel industry.
Hotspot Engine Plan Through this Magnetic Engine 2024 apparel industry spring and summer new press conference, we not only saw the vigorous development trend of the apparel industry, but also felt the deep support of Kuaishou as a platform for merchants. With the surging trend of spring and summer, we believe that with the help of Kuaishou, the apparel industry will usher in broader business prospects and unlimited development opportunities. Let's look forward to the wonderful bloom of this fashion feast!