On March 3, the CBA League All-Star Weekend came to an end in Xiamen. As a core member of Chinese Life Group, the official main sponsor of the CBA League, Chinese Life Insurance Company held a press conference in Xiamen at the same time, releasing its new layout of marketing reform to the outside world for the first timeSeed programThe pilot project started the work of joining the team of financial and insurance planners.
In the face of the ever-changing market pattern and development environment, exploring new marketing models has gradually become an industry consensus. In recent years, major insurance companies have actively explored the construction of new teams and the reform and transformation of the layout of first-class channels. “Seed program"It is a new business strategy launched by Chinese Life Insurance Company at the end of 2022".Eight major projects"Medium".Sales channel strengthening projectIt is also an important part of the company's implementation of the 2024 ** Economic Work Conference".Persist in seeking progress while maintaining stabilityPromote stability with progressFirst stand and then break"The specific practice of the overall requirements, that is, while developing and stabilizing the fundamentals, the layout of new marketing, through forward-looking exploration to effectively break through the bottleneck in the current development, with an innovative model to fully match the changes in regulatory requirements and market demand.
Seed Plan" launch ceremony.
With the continuous development of social economy, the demand for consumer insurance is also increasing, and showing a diversified, rational, and Internet-based development trend, and the upgrading of customer protection will become the main growth of the life insurance market in the future**. Chinese Life Insurance Company".Seed program"In order to respond to the needs of customer security upgrades and explore future-oriented innovative marketing models as the positioning, through the five major sectors of system breakthrough, integrated recruitment, scenario marketing, precise empowerment and balanced management, with the county and above mid-end customer market segmentation as the entry point, downward drive the inclusive mass market, upward extension of the high-end market, to provide customers with multiple guarantees such as health, pension, wealth management, etc., with full-cycle care to achieve the goal of the new marketing team to serve the people's better life security upgrade.
With the establishment of the goal of building a financial power, China's high-quality economic development is moving forward in depth, and the development of the life insurance industry as a whole has entered a period of deep transformation. The regulator has successively issued the ".Measures for the Administration of Insurance Sales PracticesNotice on Strengthening Management to Promote the Steady and Healthy Development of Life Insurance BusinessIt puts forward new requirements for the development of the life insurance industry.
Since 2023, Chinese Life Insurance Company has deepened the reform of the marketing system and clarified two key reform directions, namelyExisting teams are professionally upgradedNew marketing model layoutand supported the reform with two major safeguard strategies, namely, "'Products + ServicesEcological construction"And".Precise empowerment of science and technologyAccelerate the promotion of specialization, professionalism and integration".Three modernizations"The team has been transformed and upgraded.
Seed program"It aims to base itself on large and medium-sized cities, lead the future development trend of the industry forward-looking, serve the people's better life, gather the energy of urban white-collar workers with benevolence, ingenuity, perseverance, concentricity and happiness, with a unique incentive mechanism, unique business model, independent development environment, original empowerment platform, relying on the strong resource advantages and brand influence of Chinese Life, leading by cross-border integration and value, to provide customers with systematic financial services, and also help urban white-collar workers redefine career development possibilities."
The team of financial and insurance planners recruited by Chinese Life Insurance Company this time mainly includes three roles: director, partner and planner. In the front, middle and back links of sales services, the planner team will give full play to its professional advantages to provide insurance consumers with more convenient and suitable insurance protection services. Among them,Pre-salesBased on the mining of financial and non-financial scenarios, planners take the initiative to serve and reach customers with the help of the company's resources and platforms; In-sale linkBased on the improvement of dynamic customer portraits, planners timely capture and accurately quantify customers' financial and insurance needs, and provide comprehensive solutions; After-sales linkBased on the company's platform and personal capabilities, planners continue to provide professional services to ensure that customers enjoy a convenient, intimate and sustainable security experience.
As the leader of the industry, Chinese Life Insurance Company has taken every step of the reform road extremely solidly. The "Seed Project" has been launched in Shenzhen, Nanjing, Guangzhou, Chengdu, etcMore than 10Cities carry out pilot projects to recruit financial and insurance planners from the society.
In 2024, Chinese Life Insurance Company will continue to promote the reform of the individual insurance marketing system, promote the continuous improvement of the marketing system and mechanism, further improve the professional level and service ability of sales personnel, and promote a more reasonable sales force structure and more stable business development.
One isAdhere to the steady progress and optimize the structure. We will continue to stabilize the basic market of the existing business team, further optimize the business structure, grasp the core key groups of the business team, continue to expand the scale of medium and high-capacity personnel, and drive the continuous improvement of the team's production capacity. focus on promoting".Sales channel strengthening projectWe will continue to deepen the key work of individual insurance and accelerate the establishment of an individual insurance management system centered on customer management.
The second isAdhere to the pilot first, and continue to promote reform and innovation. 2024 is the first year of the complete implementation of the marketing system reform, and the company will focus on laying a good foundation, orderly promoting the pilot of the "Seed Plan", exploring the establishment of a team of financial and insurance planners, and laying out a new marketing model. Through the pilot work, we will cultivate a group of management teams with experience in the preparation of financial and insurance planners, and strive to effectively establish 3-5 model projects by the end of 2025.
Chinese Life Insurance Company will be proposed by the ** Financial Work Conference".Eight insistences"As an important guide to follow and act in the next stage of reform and development and the pilot exploration of new teams, adhere to the political and people's nature of financial work, continuously improve professionalism, actively practice the requirements of high-quality development, based on the new stage of development, implement the new development concept, and give full play to political advantages, network advantages, customer advantages, brand advantages, scientific and technological advantages, talent advantages and comprehensive financial advantages, in order to".Seed program"Build a personal insurance marketing system with Chinese life characteristics, further improve the compliance awareness, professional level and service ability of sales personnel, promote a more reasonable sales force structure, more stable business development, build a future-oriented core competitiveness, and better play the company's active role in promoting Chinese-style modernization."