[February 28, 2024].When Apple decided to cancel its much-anticipated plans to build a car in favor of investing more in generative AI, Xiaomi's founder, Lei Jun, publicly expressed his shock。The news not only sparked a lot of discussion in the tech and automotive worlds, but also came as a surprise to those who follow the industry dynamics.
Apple has decided to terminate the electric car program that has been going on for a decade, according to Mark Gurman, a well-known Apple product whistleblower, citing insidersThis project is seen as one of the most ambitious attempts in Apple's history. The move means that Apple will not compete with other manufacturers in the automotive market, but will choose to shift more resources and attention to the development of generative AI technology.
Regarding Apple's decision, Lei Jun, the founder of Xiaomi, expressed his shock on social ** and reiterated Xiaomi's firm strategic choice in the field of car manufacturing. "I was shocked to see the news! Lei Jun said, "Xiaomi's strategy is to build a 'people, vehicles and home ecology'. Three years ago, we made a firm choice to build a high-quality car for the majority of rice noodles
At the first technology conference of Xiaomi Auto held on December 28, 2023, Lei Jun showed the outside world Xiaomi's accumulation and achievements in automotive technology. He said that this is not only the first official appearance of Xiaomi cars, but also a concentrated display of Xiaomi's technology accumulation in the automotive field since its establishment 13 years ago. After the press conference, Lei Jun frequently shared information about Xiaomi cars through social **, showing Xiaomi's importance and expectations for car manufacturing projects.
Regarding the pricing of Xiaomi cars, Lei Jun said that although the performance of Xiaomi cars is comparable to the traditional fuel luxury cars worth millions on the market, the pricing of Xiaomi cars will not be lower than market expectations. "Although some people joke that our car may only sell for 990,000 yuan, 1490,000 yuan or even 1990,000 yuan, but the actual price will indeed be slightly higher, and we will announce it at the official press conference of Xiaomi Auto. Lei Jun said.
When talking about Xiaomi's long-term goal of building a car, Lei Jun said firmly: ".Xiaomi Auto's goal is to become one of the top five automakers in the world through 15 to 20 years of unremitting efforts, and strive for the comprehensive rise of China。"This ambitious goal demonstrates Xiaomi's long-term optimism and firm commitment to the car-making business.
People who read a lot can have more temperament At a time when technology giants are adjusting their strategic layouts, Xiaomi's persistence and efforts in the automotive field are particularly precious. It is not difficult to see from Lei Jun's remarks that Xiaomi's car manufacturing is not only a commercial project, but also a far-reaching thinking and exploration of future travel methods. In this tide of integration of technology and traditional automobile industry, Xiaomi is writing its own chapter with practical actions.