Conscientious enterprises can not abuse the trust of consumers, Haitian Flavor Industry has experienced the "double standard door" incident, the stock price has been sharply **, if it can change the past and regain the trust of consumers, it is the only way to restore the stock price.
According to the latest data, soy sauce Moutai, which once had a market value of 700 billion, has shrunk to 200 billion in just three years, evaporating 500 billion, which is undoubtedly a fatal blow to the former overlord of the soy sauce industry.
So, what exactly is the "double standard door" incident? Tracing the history of Haitian Flavor, can we find a way to recover from the crisis?
In 2022, the blogger "Xin Jifei" will post on his account as always**, but this time he focused on "synthetic blended soy sauce".
Although the content of this ** is similar to the past, it has attracted a lot of attention.
The cyber incident that caused an uproar caused a fierce collision between two things that were originally unrelated, and sparked a controversy - should additives be added to food, and whether food without additives is safer?
While we can't say for sure, food safety is a growing concern. The ** that Haitian soy sauce was poured out on the Internet made every consumer who saw it silently say "you have let us down" to Haitian Flavor Industry in their hearts.
In the context of increasingly strong consumer condemnation, Haitian Flavor finally responded. Although there was no apology or explanation for the "double standard" issue, Haitian Flavor still issued a lawyer's letter to a number of Douyin accounts that "created anxiety" as soon as possible.
However, the consumer response has not been alleviated by this. Four days later, Haitian Flavor issued another statement, emphasizing the standard issue of its additives and firmly denying the existence of a "double standard" phenomenon.
However, consumer doubts and dissatisfaction have not dissipated as a result, but have intensified.
After the double standard incident, Haitian's brand image was greatly affected, restaurants no longer purchased, and Haitian products on supermarket shelves were not cared for.
Although Haitian issued a third clarification announcement on October 9, it may be too late to salvage its reputation. ”
Why are consumers so concerned about food additives? Food safety incidents are frequent**! At the end of June 2008, hospitals across the country successively received a number of babies suspected of "kidney stones", triggering an in-depth investigation of Sanlu milk powder.
In pursuit of profits, Sanlu has been adding melamine, which causes damage to the human bladder and kidneys, to milk since April 2005, and has also added this harmful substance to infant milk powder.
These food safety incidents remind us that food safety issues cannot be ignored and that we need to be more vigilant and concerned about the use of food additives.
On September 11, Sanlu Group issued a statement acknowledging that a self-inspection found that 700 tons of milk powder leaving the factory before August 6, 2008 were contaminated with melamine. Infants who have been drinking problem milk powder for a long time are generally unwell.
Similar to the Sanlu poisoned milk powder incident, the flag-planting sauerkraut incident in the vegetable industry in recent years is also deeply shocking.
Workers at the Sauce Food Factory in Junshan District, Yueyang City, stepped barefoot on the sauerkraut that was randomly turned upside down, and someone next to him was still smoking. These sauerkraut produced in a dirty environment are shipped all over the country and even become part of fishmeal shops, sauce packets for Master Kong's Laotan sauerkraut noodles and KFC.
Although consumers may eat these unclean sauerkraut, why don't they get sick immediately?
Flag-planting vegetables have added excessive amounts of preservatives and other additives to sauerkraut to prevent sauerkraut from spoiling and preserve its taste. This incident has aroused widespread concern and revealed the seriousness of food safety problems.
These developments, including the recent introduction of pre-made dishes into schools, have further reinforced consumer food safety concerns. This incident of Haitian Flavor has undoubtedly touched the sensitive nerves of consumers.
In the past, Haitian Flavor was a sign of trust in the hearts of consumers, but now it has been ruthlessly spurned. Has this once-acclaimed sign been destroyed?
Haitian Flavor has a strong promotional business card of "China Time-honored Brand", and is one of the first batch of enterprises certified by the Ministry of Commerce of China, and its brand strength should not be underestimated.
Pang Kang led Haitian Flavor to become the leader of China's condiment industry, but he himself is 67 years old, but he has been slow to retire. Although Haitian Flavor was full of vitality when it was young, it seemed to be unable to keep up with the development of the times when it was old.
In the development process of Haitian Flavor Industry, there are some issues that need to be paid attention to. In 1995, when state-owned enterprises were restructured, the state held 30% of the shares, and the rest were held by the employees of the enterprises.
However, the end result is:
In addition to Pang Kang and others continuing to hold a large number of shares in Haitian Flavor, the company also adopted a high-proportion dividend strategy, distributing nearly half of the net profit to them. This may also be a big reason why Pang Kang is reluctant to let go.
The data shows that the growth of Haitian Flavor has given it more self-confidence, but if it does not develop in a down-to-earth manner, it will always encounter setbacks. The recent "double standard incident" is a profound lesson.
Only with a conscience can we achieve the long-term development of the enterprise. I hope Haitian Flavor will bear this in mind.