On the auspicious day of the start of the Year of the Dragon, the pure electric high-end brand Gaohe Automobile lying in the ICU announced that it would stop production for 6 months.
Founded in 2017, Gaohe had the shadow of Jia Yueting's team at the beginning of its founding, and took the 700,000+ high-end brand route. Unlike Xpeng's route of losing money first, the pricing strategy is still much higher than that of NIO, a crazy demon in energy replenishment infrastructure.
Compared with the domestic economic environment from 2017 to 2021, consumers are full of confidence in the future, from the total amount of domestic personal housing loans in 2021 to 3832 trillion can be seen, as a bulk consumer car second only to real estate, the sales wave has started at the same time, and NIO and Xiaopeng, which are deeply involved in ICUs, have also returned to the track at this moment, stabilized sales, and reshaped their pure electric brand image and label.
Subsequently, with the adjustment of the real estate industry and the impact of special events, consumption expectations have decreased sharply, consumer confidence has also collapsed off a cliff, and the capital market has not let go of any potential consumption of the middle class. Everyone has a deeper understanding of the truth that cash is king, and more potential consumers have become the waiting party.
As a 700,000-level brand image, Gaohe will also make a downward strategic adjustment of the brand in 2023 and launch 339-45.90,000** range of hiphi y, but the market rolled out a new height in this year, ** the center was anchored in the 15-250,000 range, combined with product strength, only in this range can boost sales, also in the 35-500,000 ** range of NIO delivery in this year is far less than expected, everyone also jokes that the middle class that can be harvested has been harvested There is little left, and the remaining middle class is still under siege, and it will take time to break through the siege in exchange for space.
It can be said that all pure electric brands are not having a good time in the current economic environment, and the only thing that can break through is the ultimate cost-effective + super volume product power, and the middle commendable products also have Xiaopeng G6, Zhiji LS6, and Krypton 007, all three of them have fixed the ** range in 23W can be left or right, and the new stock car of Gaohe after the discontinuation of production will also reach this ** range, after all, the mecha style of Gaohe Cyberpunk will definitely have young consumers willing to pay.
In the end, the author also hopes that after 6 months, Gaohe can come back to life in his own way and power up together!
**10,000 Fans Incentive Plan