Text: Talking nonsense about cars
There has never been an MPV that has been as popular as the ideal mega.
Ideal MAGA, produced by Li Auto, is positioned as a "flagship MPV for home technology".
For Li Auto, it is not difficult to make an MPV, and it is also its forte.
Because, the original intention of Li Auto was to "give you a mobile home".
Therefore, whether it is its first mass-produced model, the Ideal One, or the later launch of the Ideal L9, Ideal L8, or Ideal L7, the ideal car is designed in strict accordance with the standard of "mobile home".
The body size is large enough, a full-size SUV;
Refrigerators, color TVs, and large sofas are readily available;
Seat massage and other intelligent configurations are available.
The main focus is on a comfortable experience for the whole family.
In the end, whether to buy an ideal car or not, maybe the person who drives the car says it doesn't count, I think, few men can refuse the request of their wives and children, as long as they are comfortable, they are happy, nothing else matters.
Li Auto definitely understands Chinese consumers.
As for building MPV, for Li Auto, it must be a small caseIt is nothing more than to continue to stretch the original full-size SUV a little longer, as for the refrigerator, sofa, large color TV, ......It's all ready-made, and you just need to move it to a new MPV.
Therefore, Li Auto, it is a bit late to launch the first MPV now, and it could have been launched earlier, at least after the release of the second SUV model.
However, "a good meal is not afraid of being late", although Li Auto has only launched an MPV now, its popularity is not low at all.
Of course, the reason why the ideal mega is popular is not because of its configuration, nor because it is big enough, not because of its appearance.
For the appearance design, it is a matter of benevolence and wisdom, whether it is good or not? Maybe everyone's aesthetics are different, you think it's good-looking, he may think it's not good-looking.
As for the "ideal mega like xx" circulating on the whole network, I personally think that everyone is bringing rhythm, because, many MPVs will be designed to be square and square, mainly for the interior space, which should be large enough.
On the contrary, compared to the cookie-cutter appearance of other MPVs, the ideal MEGA has more personality!
Of course, there are still many people who are not optimistic about the ideal MEGA car, including some well-known car critics and self-authors.
For example, Wu Xiaoping, a well-known economist, said: ".I'd suggest that the whole mega team be fired. Why? Because no one tells the truth. Ideal, relying on volume, relying on the sofa, relying on the refrigerator to win 11.8 billion profits, it will not take long
Not sure what Mr. Wu is trying to express?
However, it is actually a bit outrageous to suggest that Li Auto fire the entire MEGA team. Because, the design of all models of Li Auto must have been decided by Li Xiang's decision, in this Internet era,What everyone thinks of this car, Li Xiang knows better than anyone else.
The success of the Ideal One, Ideal L7, L8, and L9 models also confirms that the entire core team of Li Auto, from Chairman Li to other senior executives, can clearly know what consumers want. I haven't made a mistake at all!
Therefore, I personally think that even if many people are spraying the appearance of the ideal MEGA, however, its sales should not be too bad, at least not lower than Xiaopeng X9. Because, most of the people who spray this model are not potential users of Ideal Mega at all.
After all, 55With a starting price of 980,000, the threshold is indeed a bit high.
Looking at the entire MPV market, the price of the ideal MEGA belongs to the middle and upper level, and the price is higher than the current popular MPV, such as, Denza D9, Elysian, Buick GL8, Odyssey, ZEEKR 009, Xpeng X9, Senna and so on.
Therefore, the competitors of the ideal MEGA do not seem to be these models.
I think the biggest problem with Ideal MEGA is probably not the exterior design, but the pricing.
There is no complete statistics, but China was able to get 55How many families of 980,000 buy an MPV? I think a conservative estimate of annual income should be more than 1 million!
However, whether the configuration of the ideal mega can afford this price must still need to be tested by the market.
However, for Li Auto, whether MEGA can be sold or not, whether the sales are good or not, will not affect the hot sales of its popular models, nor will it delay people to make money.
Li Auto, net profit of 117 in 20230.4 billion yuan, its current market value is second only to BYD Auto, and it is also the most profitable car company among all new car companies.
Therefore, the ideal MEGA is not so much an MPV as an expression of the spirit of innovation.
What people want to express is this creative design concept, and it is this innovative spirit that is conveyed, and I think, this is enough!
Someone has real money to support the ideal car, that must be to recognize the concept of the ideal car, of course, people are not short of money, as a bystander, there is no need to make irresponsible remarks.
Therefore, we still have to give praise to the ideal car, and it is worth giving it a thumbs up for the fact that others do not pit the poor!
Agree with the thumbs up!
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