In recent years, the buffet seems to have become the tears of the times, and the first impression of many consumers when they mention the buffet is: although there are many types, they feel that there is nothing delicious.
Nowadays, consumers have gradually become more aware of their own tastes, and they are more purposeful when eating, rather than choosing a buffet. But after the buffet declined for a while, consumers found that the trend of buffets has made a comebackIt's just that this time the self-service that has become popular is more cost-effective and targeted, and it is a buffet model specially launched by many catering brands that focus on cost performance, and for a time this buffet model has become an important means for brands to attract attention.
Breakfast buffet
I believe that many consumers are no strangers to the brand of Nancheng Xiang, and the high-quality and inexpensive wontons are the first choice for many consumers' dinner. A few days ago, Nancheng Xiang launched a 3 yuan breakfast buffet that attracted the attention of many consumers, as long as 3 yuan can not be bought, you can't be fooled, but you can drink porridge at 3 yuan in Nancheng Xiang. Although Nanchengxiang's 3 yuan breakfast buffet is only a buffet of liquid foods such as soy milk, milk, and porridge, it can already solve a breakfast for many consumers.
In addition to the 3 yuan buffet breakfast, Nancheng Xiang also launched 199 yuan vegetarian hot pot, 299 yuan mutton hot pot, ** is not expensive, but the cost performance is super high. Like before, consumers' imagination of buffets is dozens of hundred yuan a person can only come out after eating, and Nancheng Xiang's self-service focuses on a cost-effective, **inexpensive, and the meals are also very common types.
For Nancheng Xiang, this model provides a rich and diverse selection of dishes with a relatively fixed **, so that consumers can decide the content of their meals independently, so as to enjoy the food while feeling the value-added consumption experience. This method of "exchanging quantity for price" not only attracts a large number of diners who pursue affordability, but also makes Nancheng Xiang have a new profit growth point.
Dessert buffet
In recent years, dessert brands have gradually disappeared from the sight of consumers, and with the impact of the tea industry, dessert brands seem to have gone downhill. Like the childhood brand Manji Dessert in the memory of many consumers, the number of stores of this dessert brand established for more than 30 years is now decreasing, from about 500 at its peak to 200 now, it can be said that the most important thing to do is how to regain the love of consumers.
In order to enter the eyes of consumers again, Manji Dessert has also launched a 48 yuan buffet activity, which only needs two desserts to achieve dessert freedom in the store now. After the opening of the buffet, the increase in the morning passenger flow exceeded 10 times, such a buffet model is conducive to enhancing customer stickiness and cultivating loyal customer groups again.
Hotel self catering
Nowadays, many hotel restaurants have launched self-service annual card activities, which has also attracted many young consumers to try to apply for cards. A five-star hotel buffet annual card only needs 10,000 yuan, if you insist on eating every day, the ** of a meal may be less than 20 yuan, such a cost performance has attracted too many people.
Many young people choose hotel self-service because of the variety of hotel self-service dishes and high cost performance, but for businesses, in fact, it is not a loss to launch such self-service activities, after all, such self-service activities are more like a marketing means to expand revenue paths to attract more consumers to consume. Although for many five-star hotels, such annual card activities cannot be profitable in a short period of time, they can quickly get out of the circle to get traffic, so there is huge market potential behind the self-service annual card.
However, in general, F&B brands have achieved profitable growth by expanding their buffet business and using cost-effective advantages to attract consumers. In the future, with the continuous upgrading of consumer demand and the continuous segmentation of the market, more catering brands will follow this trend and deepen the field of buffets.
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