On October 9th, news came out from the authorities, and the high-profile CCTV host Li Sisi turned around elegantly, and she frankly confirmed this decision on her personal social **.
Her farewell speech was full of affection and gratitude, revealing her deep attachment to CCTV between the lines.
In the spring breeze, the willows dance softly, full of thirteen years of hard work, we are grateful, continue to move forward. In the face of the concerns of netizens, Li Sisi personally confirmed the news of her resignation.
According to the latest CCTV official news, this farewell should have happened in the past few months. Looking back on the past, in June this year, she still appeared on the list of CCTV's variety show three channels, with the same name as Guan Tong, Dong Qing and other bright stars, writing a brilliant chapter together.
However, a new journey has begun, and she will take the glory of the past with the sunshine and step into the unknown.
At the age of 36, Li Sisi is like a bright star, shining like Sa Beining, and is also an elite alumnus of the School of Journalism and Communication of Peking University. As early as 2005, at the age of 19, with her outstanding performance in "Challenge Host", she stood out from the crowd for eight consecutive episodes and sat on the throne.
Two years later, she competed again and finished third, with remarkable talent and tenacity.
Li Sisi, an enterprising woman with a dream, had the opportunity to appear on CCTV as soon as possible, but she chose to study at Peking University to improve herself. This determination made her stand out, and in 2011, at the age of 25, she joined CCTV with dazzling results and became the bright host of the ninth Spring Festival Gala.
Side by side with shining stars such as Liu Fangfei and Dong Qing, her hosting charm is unforgettable, and every Spring Festival Gala is engraved with her unique imprint.
Li Sisi said goodbye to CCTV affectionately, this stage accompanied her through a full 12 years of glorious time, her gratitude and nostalgia are overflowing, and her sincerity is moving.
As the mainstay of the CCTV host, her resignation has undoubtedly attracted widespread public attention. This can't help but make people think that behind the resignation of many CCTV celebrities, there may be a new dynamic of talent flow in the industry.
Pursue unbounded and embrace change. Like Ouyang Xiadan, Li Xiaomeng and others, they chose to jump out of the frame, like Huang Jianxiang and Liu Jianhong, bidding farewell to the glory of CCTV in the past, not only have no regrets, but are full of expectations.
Liu Jianhong once shared in the live broadcast that even in the spring breeze of the sports channel, he also saw the dawn of the new ** era, and bravely joined Jia Yueting's LeTV, where learning and communication became a new chapter in his career.
His experience tells us that only by exploring the unknown can we continue to grow.
Duan Xuan joined Wang Sicong's business empire; Zhang Quanling and Li Xiaomeng, who used to be news anchors, are now engaged in the e-commerce live broadcast industry, and Zhang Quanling is even involved in the marketing of composition courses; And Zhang Shaogang said goodbye to ** TV station, and his variety show career was also booming.
Ouyang Xiadan has transformed into an internet celebrity, not only teaching broadcasting skills on live streaming platforms, but also actively hosting commercial events in various places, opening up additional income with his influence**.
Just like Lu Yiming, who used to be the anchor of "Moral Observation", he said goodbye to the screen and devoted himself to liquor sales, a decision that brought rich rewards.
Zhou Zhou is fully engaged in the children's channel, specializing in the live broadcast sales of children's products, and the results are remarkable; Wang Tao of the sports channel focuses on creating sports star goods, such as Ronaldo and Messi's signature clothing, which has also won rich returns.
The two anchors showed their strengths and brought products in the field of children and sports, both of which were very successful.
Liu Jianhong's innovation is not only in front of the screen, the sports AI live broadcast system he created can be called an industry pioneer, and the business territory has extended to the world. From Ni Ping's words, we have a glimpse of the hard work and challenges behind the CCTV hosts, such as Li Zimeng, despite 20 years of hard work, still renting a house for his home, and a word difference requires a rigorous error correction mechanism of 200 yuan.
Li Sisi's departure is undoubtedly a search to realize greater potential in a new environment, but it cannot be ignored that she chose to leave CCTV in order to pursue higher freedom and economic returns.