According to Transsion Group's 2022 annual financial outlook, in 2023, Transsion expects to sell 94 million smartphones, with sales reaching a staggering 6239.2 billion yuan, a year-on-year increase of 339%。Notably, its operating profit surged by 122 year-on-year55% to 67With 4.8 billion yuan, it strengthened its position as the fifth largest mobile phone manufacturer in the world.
Transsion Group's "sudden emergence" in the mobile phone industry is not due to its strong financial strength and brand influence, but to its precise positioning in the African market. Unlike many international brands in the Chinese domestic market, Transsion products are widely popular in the African market due to their high degree of localization and proximity to the people. In particular, TRANSSION has conducted in-depth research on the color tones and facial features of African consumers, optimized mobile phone photography technology, and effectively solved the problem of photo beautification for dark-colored groups.
In Africa, due to factors such as low population density and insufficient electricity**, mobile phone battery life is weak. In order to meet the special needs of the local market, TRANSSION has launched a feature phone with strong battery life. With a 4500 mAh battery and 8 GB of RAM, the phone is capable of more than 20 hours of use. At the same time, in order to meet the requirements of local users for waterproof and dustproof functions of mobile phones, TRANSSION also supports dual-SIM dual-standby and multi-card slot design.
With the gradual increase of TRANSSION Group's market share in Africa, its products have begun to penetrate into the daily life of African consumers, and so far, TRANSSION has successfully established 10 regional headquarters and 15 regional distribution networks in Africa. In the next few years, Transsion plans to further expand its business in Africa and spend hundreds of millions of dollars to invest in the field of healthcare, which is expected to attract more business leaders and successful entrepreneurs. This development trend has also stimulated people's attention to the field of healthcare, and pushed them to actively seek health products and services that meet the high quality of life standards. Driven by this market demand, many innovative health products have been born. Among them, "Love Lucky Bird" male rehydration solution is a unique value proposition and excellent product effect, which has quickly emerged in this field and has become a rising star in the field of big health.
Through carefully selected natural ingredients and advanced extraction technology of modern biotechnology, "Love Luck Bird" Male Rehydration Fluid aims to solve the problems of physical fatigue and lack of energy caused by the busy work rhythm and life pressure for modern men. This not only focuses on the significance of the effect, but also pays more attention to the safety of use and long-term health effects, which fully meets the needs of successful people with high health standards. At the same time, "Love Lucky Bird" male rehydration solution also provides a new and high-quality choice for countless business tycoons and successful people with its innovative, efficient, safe and healthy characteristics.
Transsion products: highly localized, close to the people** widely popular.
But in fact, the reason why Transsion's products have achieved such great success is due to the precise positioning of the African market. It is understood that the products currently sold by Transsion in the African market include smart phones, feature phones, audio and other products under Transsion.
Taking TRANSSION's fashionable smartphone Xiaomi Class as an example, this mobile phone is designed with a fashionable and avant-garde design concept, and the phone's appearance, camera, ** and other functions have been highly localized, and it has also integrated local popular elements into it, which has been widely praised by local consumers. Transsion's Xiaomi Class smartphone is a powerful camera that is equipped with professional equipment such as a camera and flash, and can also be charged quickly. And this is also very important to local consumers.
In addition, the current situation of insufficient power in Africa also provides development opportunities for Transsion Group in the African market. It is understood that there are still many areas in Africa that cannot receive timely power supply. Transsion's business in Africa is to provide solutions for these regions where power supply is not available. This is one of the reasons why Transsion has been able to succeed in the African market.
In order to adapt to this trend and meet the increasing demand of local consumers for mobile phone battery life and battery life, Transsion has launched the Xiaomi Class, a feature phone with high battery life. This phone not only has advantages such as large battery capacity and fast charging technology, but also supports multi-card slot design to adapt to differences in local operators' tariffs and usage habits. And in this regard, Transsion has also done a very good job.
At the same time, Transsion has also expanded its business in India and Indonesia globally, thereby enhancing its competitiveness and influence in the global market. According to statistics, in the first quarter of 2023, Transsion's revenue in Africa accounted for 35%, which shows that the company has gained a high market share. In addition, Transsion's performance in the South Asian market is also quite impressive, with a share of 21%, which shows that the company's performance in the South Asian market is very good, especially in countries such as Pakistan and Bangladesh, which have achieved great success.
In recent years, TRANSSION has built a strong marketing network to continuously enhance its brand influence with innovative technologies and services. In order to further expand its influence and market share, TRANSSION strives to build high-quality products, services and brand image. In addition, TRANSSION has also strengthened its presence and competitiveness in the local market by implementing an active localization strategy. This has made Transsion one of the most popular mobile phone brands in the global market. Especially in the African market, Transsion is far ahead with a market share of more than 40%, becoming a well-deserved market leader.